or


[08/06/09 - 10:33 AM]
Lifetime Television and the Weinstein Company Sew Up Five-Year Partnership with Hearst Magazines on Project Runway and Models of the Runway
The pact includes product integration, the appearance of Marie Claire editors in both series, and both on-air and online branding for the publication.

[via press release from Lifetime]

Lifetime Television and The Weinstein Company Sew Up Five-Year Partnership With Hearst Magazines on PROJECT RUNWAY and MODELS OF THE RUNWAY

MARIE CLAIRE magazine to be Integrated into Season Six of Emmy(R) Nominated Reality Program and All-New Companion Series

NEW YORK, Aug. 6 -- Lifetime Television and The Weinstein Company (TWC) have sewn up a five-year strategic partnership with Hearst Magazines' Marie Claire on the much anticipated sixth season of the Peabody((R)) Award-winning and Emmy((R))-nominated pop culture phenomenon, Project Runway, and its all-new companion series, Models of the Runway. The announcement was made jointly today by Debbie Richman, Executive Vice President of Ad Sales, Lifetime Networks; Lance Still, Executive Vice President of Promotions and Integrated Marketing, The Weinstein Company; and Cathie Black, President, Hearst Magazines.

The multi-platform deal will provide significant brand exposure for fashion and beauty magazine Marie Claire in Project Runway and Models of the Runway through a variety of elements, including product integration, the appearance of Marie Claire Fashion Director Nina Garcia and other Marie Claire editors in both series, and both on-air and online branding for the publication. Moreover, prizing for the winners of both competitions includes a six-page editorial feature in an upcoming issue of Marie Claire.

Project Runway will premiere on Lifetime at 10PM ET/PT on Thursday, August 20, and seamlessly lead into Models of the Runway at 11PM ET/PT.

For the sixth consecutive cycle of Project Runway, Garcia will serve as a judge on the series, which features host Heidi Klum, mentor Tim Gunn and Garcia's fellow judge, Michael Kors (top American fashion designer). Together, they will guide 16 new contestants through numerous challenges to see which designer comes out on top during Mercedes-Benz Fashion Week and win the Marie Claire photo shoot, a cash prize of $100,000 and a trip to Paris.

Models of the Runway will give fans a behind-the-scenes look at the reality competition - from the models' perspective. Viewers can experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a $25,000 cash prize and the Marie Claire photo spread. Project Runway and Models of the Runway are produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Productions.

"We're very pleased to enter into this agreement with Hearst Magazines to integrate Marie Claire into Project Runway and Models of the Runway," said Richman. "One of the most contemporary fashion magazines in the world, Marie Claire is on target with our audience and a perfect fit for Lifetime. The exposure Project Runway and Models of the Runway will receive from this partnership will greatly benefit both series."

"Project Runway has always captivated fashion insiders and novices alike, and has given us the unique opportunity to incorporate partners from many different categories, who all fit seamlessly into the show," said Still. "Hearst's wide range of iconic titles, specifically Marie Claire, makes it a perfect fit for Runway and Models, and will help us keep connected to our existing viewers and find new fans through the magazine's readers and subscribers."

"Marie Claire's integration into these two winning Lifetime series offers us an opportunity to introduce the magazine to a whole new audience through television," said Black. "We're looking forward to a continued relationship with Project Runway and Models of the Runway in future seasons."

ABOUT PROJECT RUNWAY AND MODELS OF THE RUNWAY

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television's most talked about shows and was the highest rated unscripted competition on all of cable for 2008.

Models of the Runway, an exciting new companion series to Project Runway, will give fans a behind-the-scenes look at the reality competition - from the models' perspective. Viewers can experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a cash prize and photo spread in Marie Claire magazine.

Produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Productions, Project Runway and Models of the Runway are executive produced by Bob and Harvey Weinstein, Co-Chairmen of The Weinstein Company, and Jon Murray and Sara Rea of Bunim-Murray Productions (The Real World). Heidi Klum; Jane Cha and Desiree Gruber of Full Picture Productions also executive produce both series. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

ABOUT HEARST MAGAZINES

Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world's largest publishers of monthly magazines, Hearst Magazines publishes more than 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million total adults, according to MRI, Spring 2009).

Through its digital media unit, Hearst Magazines operates 25 Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com, MisQuinceMag.com and MyPromStyle.com. Hearst Digital has also acquired Q&A platform Answerology.com; teen sites eCRUSH.com and eSPIN.com; social shopping site Kaboodle.com, and consumer health site RealAge.com.

ABOUT LIFETIME TELEVISION

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television and Lifetime Movie Network - cable's two highest-rated women's channels - Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMV.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [august 2009]  
S
M
T
W
T
F
S
      


· MODELS OF THE RUNWAY (LIFETIME)
· PROJECT RUNWAY (LIFETIME)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.