or


[08/06/09 - 10:33 AM]
Lifetime Television and the Weinstein Company Sew Up Five-Year Partnership with Hearst Magazines on Project Runway and Models of the Runway
The pact includes product integration, the appearance of Marie Claire editors in both series, and both on-air and online branding for the publication.

[via press release from Lifetime]

Lifetime Television and The Weinstein Company Sew Up Five-Year Partnership With Hearst Magazines on PROJECT RUNWAY and MODELS OF THE RUNWAY

MARIE CLAIRE magazine to be Integrated into Season Six of Emmy(R) Nominated Reality Program and All-New Companion Series

NEW YORK, Aug. 6 -- Lifetime Television and The Weinstein Company (TWC) have sewn up a five-year strategic partnership with Hearst Magazines' Marie Claire on the much anticipated sixth season of the Peabody((R)) Award-winning and Emmy((R))-nominated pop culture phenomenon, Project Runway, and its all-new companion series, Models of the Runway. The announcement was made jointly today by Debbie Richman, Executive Vice President of Ad Sales, Lifetime Networks; Lance Still, Executive Vice President of Promotions and Integrated Marketing, The Weinstein Company; and Cathie Black, President, Hearst Magazines.

The multi-platform deal will provide significant brand exposure for fashion and beauty magazine Marie Claire in Project Runway and Models of the Runway through a variety of elements, including product integration, the appearance of Marie Claire Fashion Director Nina Garcia and other Marie Claire editors in both series, and both on-air and online branding for the publication. Moreover, prizing for the winners of both competitions includes a six-page editorial feature in an upcoming issue of Marie Claire.

Project Runway will premiere on Lifetime at 10PM ET/PT on Thursday, August 20, and seamlessly lead into Models of the Runway at 11PM ET/PT.

For the sixth consecutive cycle of Project Runway, Garcia will serve as a judge on the series, which features host Heidi Klum, mentor Tim Gunn and Garcia's fellow judge, Michael Kors (top American fashion designer). Together, they will guide 16 new contestants through numerous challenges to see which designer comes out on top during Mercedes-Benz Fashion Week and win the Marie Claire photo shoot, a cash prize of $100,000 and a trip to Paris.

Models of the Runway will give fans a behind-the-scenes look at the reality competition - from the models' perspective. Viewers can experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a $25,000 cash prize and the Marie Claire photo spread. Project Runway and Models of the Runway are produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Productions.

"We're very pleased to enter into this agreement with Hearst Magazines to integrate Marie Claire into Project Runway and Models of the Runway," said Richman. "One of the most contemporary fashion magazines in the world, Marie Claire is on target with our audience and a perfect fit for Lifetime. The exposure Project Runway and Models of the Runway will receive from this partnership will greatly benefit both series."

"Project Runway has always captivated fashion insiders and novices alike, and has given us the unique opportunity to incorporate partners from many different categories, who all fit seamlessly into the show," said Still. "Hearst's wide range of iconic titles, specifically Marie Claire, makes it a perfect fit for Runway and Models, and will help us keep connected to our existing viewers and find new fans through the magazine's readers and subscribers."

"Marie Claire's integration into these two winning Lifetime series offers us an opportunity to introduce the magazine to a whole new audience through television," said Black. "We're looking forward to a continued relationship with Project Runway and Models of the Runway in future seasons."

ABOUT PROJECT RUNWAY AND MODELS OF THE RUNWAY

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television's most talked about shows and was the highest rated unscripted competition on all of cable for 2008.

Models of the Runway, an exciting new companion series to Project Runway, will give fans a behind-the-scenes look at the reality competition - from the models' perspective. Viewers can experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a cash prize and photo spread in Marie Claire magazine.

Produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Productions, Project Runway and Models of the Runway are executive produced by Bob and Harvey Weinstein, Co-Chairmen of The Weinstein Company, and Jon Murray and Sara Rea of Bunim-Murray Productions (The Real World). Heidi Klum; Jane Cha and Desiree Gruber of Full Picture Productions also executive produce both series. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

ABOUT HEARST MAGAZINES

Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world's largest publishers of monthly magazines, Hearst Magazines publishes more than 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million total adults, according to MRI, Spring 2009).

Through its digital media unit, Hearst Magazines operates 25 Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com, MisQuinceMag.com and MyPromStyle.com. Hearst Digital has also acquired Q&A platform Answerology.com; teen sites eCRUSH.com and eSPIN.com; social shopping site Kaboodle.com, and consumer health site RealAge.com.

ABOUT LIFETIME TELEVISION

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television and Lifetime Movie Network - cable's two highest-rated women's channels - Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMV.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [august 2009]  
S
M
T
W
T
F
S
      


· MODELS OF THE RUNWAY (LIFETIME)
· PROJECT RUNWAY (LIFETIME)





[09/30/16 - 09:27 AM]
Olivia Williams and Harry Lloyd Join JK Simmons in Starz & MRC's Spy Thriller "Counterpart"
Plus: Academy Award(R) nominee Morten Tyldum (The Imitation Game, Passengers) will direct the first episode.

[09/30/16 - 08:57 AM]
Thursday's Broadcast Ratings: "Grey's Anatomy" Tops Viewers, Demos for ABC
The Alphabet's mainstay and NBC's "The Blacklist" are the only series to post year-to-year gains among adults 18-49.

[09/30/16 - 08:38 AM]
Centuries-Old Homes Return to Their Former Glory in DIY Network's "Restoring Charleston"
Premiering on Wednesday, October 5, the series follows Trent Fasnacht and his team as they tear out old additions and rotten materials to recreate homes as the first builder intended.

[09/30/16 - 08:13 AM]
Video: Netflix's "The Ranch Part 2" Trailer Is Here
The series returns with 10 new episodes Friday, October 7, everywhere where Netflix is available.

[09/30/16 - 08:00 AM]
"Snowfall" Ordered to Series on FX
Production on the 10-episode first season will begin in October and debut on FX in 2017.

[09/30/16 - 07:32 AM]
Supermodel Naomi Campbell to Be Featured in a Recurring Role on FOX's New Series, "Star"
Campbell will play the role of "Rose Spencer," the beautiful, wealthy and cultivated London-born mother of "Alexandra."

[09/30/16 - 03:43 AM]
SundanceTV Announces New Six Part Series "Liar" from Two Brothers Pictures Starring Joanne Froggatt and Ioan Gruffudd
"Liar" tells the story of a night that changes the lives of Laura Newell (Joanne Froggatt) and Andrew Ellis (Ioan Gruffudd) forever.

[09/29/16 - 01:47 PM]
Actress Monica Potter Renovates Her Childhood Home in New HGTV Series "Welcome Back Potter"
Premiering on Tuesday, October 11, the series follows Monica, her mom, Nancy, and three outspoken sisters, Jessica, Brigette and Kerry, as they tackle the massive whole-home renovation.

[09/29/16 - 01:10 PM]
ABC Gives Full-Season Orders to "Designated Survivor" and "Speechless"
Nine additional episodes of both series, from Twentieth Century Fox Television and ABC Studios, and The Mark Gordon Company and ABC Studios respectively, have been ordered.

[09/29/16 - 12:01 PM]
Jared Harris Boards AMC's Scripted Anthology "The Terror"
Additional casting includes Ciaran Hinds as Sir John Franklin; Paul Ready as Henry Goodsir; and Adam Nagaitis as Cornelius Hickey.

[09/29/16 - 11:47 AM]
Video: Superhero Fight Club 2.0 Sneak Peek
Check out the heroes of The CW's DC Comics-based TV series.

[09/29/16 - 10:49 AM]
Global Superpowers Stand Off in American Heroes Channel's All-New Series "Cold War Armaggedon"
Premiering Wednesday, October 12, the new eight-part series transports viewers back forty years as the horrors of World War II ended, and a new kind of war began.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 08:30 AM]
Freeform Acquires All Five Seasons of "The Mindy Project" - Series Begins Airing on Monday, October 3
Episodes will also be available on the Freeform App on October 3 and will refresh weekly.

[09/29/16 - 08:00 AM]
Season Three of E!'s Scandalous Scripted Drama Series "The Royals" Premieres Sunday, December 4 at 10PM ET/PT
New faces joining the cast this season include series regular Max Brown, reoccurring guest star Jules Knight and guest star Damian Hurley.