or


[08/18/09 - 12:30 PM]
Rainbow Media Unveils New Multiplatform Bridal Network ''Wedding Central''
At launch, programming featured on the site includes series such as "My Big Fat Fabulous Wedding," "Single in the City" and "Girl Meets Cowboy."

[via press release from WE: Women's Entertainment]

Rainbow Media Unveils New Multiplatform Bridal Network ''Wedding Central''

Network Launches With Carriage on Cablevision Systems Corporation

New York, NY - August 18, 2009 - Rainbow Media Holdings, LLC today announced the launch today of Wedding Central (www.wedcentral.com), a new 24/7 multiplatform, interactive programming service devoted to weddings, dating and romance. Beginning today, the new channel will be available to subscribers of Cablevision's iO digital cable package. Kim Martin, WE tv's President and General Manager, will oversee the day-to-day operations of Wedding Central. The announcement was made today by Ed Carroll, President and Chief Operating Officer of Rainbow National Services.

Wedding Central will be the ultimate television destination for women to indulge in all things related to weddings, dating, and relationships. The network is launching with over 300 hours of series, specials and movies amassed from the unsurpassed library of popular relationship and wedding programming found on WE tv, with plans to offer channel-specific programming in the next year. At launch, programming featured on Wedding Central includes series such as My Big Fat Fabulous Wedding, I Do?Let's Eat!, Bride vs. Bride, Single in the City and Girl Meets Cowboy; as well as specials, How to Marry a Prince and Top 10 Wedding Looks.

Building on the growing capabilities of interactive television, Wedding Central will provide viewers with multiple opportunities to interact with the network's programming and advertisers via their remotes. Participation will run the gamut from voting for their favorite bride to sharing their opinions on their favorite wedding dress to connecting directly with local and national advertisers.

To continue the immersive brand experience, WedCentral.com, the digital extension of Wedding Central, will offer a robust line-up of engaging original web content, featuring exclusive relationship and wedding-themed subject matter, blogs, polls, games, and user-generated content.

"It has been said that weddings are to women what sports are to men, and the success and popularity of wedding-themed programming on WE tv certainly bears that out," said Mr. Carroll. "There is such a large audience - especially among women 18-49 - interested in this type of content that it has become a genre unto itself. By targeting this desirable demographic, Rainbow will offer distributors and advertisers an attractive new venue in the marketplace."

Weddings are big business. In the United States, 2.2 million couples get married every year, generating a $60 billion dollar business. Dedicated wedding programming viewers are in the key accumulation stage of life that fuels their need for new information and products. Weddings not only engage the woman who is getting married, but everyone who is involved in the event.

Said Ms. Martin, "We know from our success with the category at WE tv, that wedding programming appeals to women and the allure extends beyond women who are getting married. Weddings naturally make for dramatic television, since they can offer a compelling window into other people's lives. We have created the first network brand devoted to the genre in response to the enormous viewer demand for this type of programming."

Wedding programming consistently delivers strong viewership. Among women 18-49, 65% have watched wedding related programs on television and 40% watch at least once a month. Among loyal bridal viewers, 75% watch wedding-themed programming at least once a month. The June 2009 launch of "WE tv Wedding Sunday," featuring hit series such as Bridezillas and Amazing Wedding Cakes, drew over 1 million viewers each and series such as My Fair Wedding with David Tutera premiered to record numbers. WE tv's bridal programming is among its most watched on-demand content. 1

Continued Martin, "Weddings hold a special place in women's hearts. So many little girls grow up dreaming about their wedding day and they plan for it their whole life. Weddings encompass many activities that women love -- entertaining, shopping, spending time with friends -- all emotionally connecting situations that women relate to. Weddings are also occasions that motivate women to spend money, and that is attractive to advertisers."

The viewer who enjoys wedding-themed programming on WE tv is most likely to be a woman in her 30s, with a median income of about $58,000. She is 33% more likely to have a household income of more than $100,000 and is the key decision maker in the household when it comes to purchases. She is 30% more likely to live in an A county and 27% more likely to live in a Top 10 DMA. 2

Research shows bridal viewers are also tech-savvy, trend-smart and more likely to shop online or surf the web to get more information about a show or product after seeing it on television. In addition, over half of women 18-49 are interested in one-button access to extra content, accessing coupon codes, and getting information about stores or businesses in their local area. 3

About Wedding Central

Wedding Central (www.WedCentral.com) is the first and only 24/7 destination where women, who are fascinated by all things wedding related, can go to get engaged in and entertained by the aspiration and drama of weddings. The network features channel-specific series, specials and movies all focusing on dating, relationships, and weddings. Wedding Central, a subsidiary of Rainbow Media Holdings, LLC, is available on Cablevision's iO digital cable service.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multiplatform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC (The Independent Film Channel), WE tv, Sundance Channel, IFC Entertainment and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading U.S. distributor of independent and foreign film with a unique day and date distribution model, "IFC In Theaters," that makes films available to a national audience by releasing them simultaneously in theaters as well as on cable's On Demand platform; IFC Festival Direct features titles acquired from major international film festivals and initially offers them exclusively through On Demand; IFC Productions, a feature film production company; and IFC Center, a state-of-the-art cinema in the heart of NYC's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, an advertising sales company; Rainbow Network Communications, a full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.

1Source: Nielsen Media Research, Live+Same Day Data. Bridezillas season 6 premiere (6/7/09, 9p-10p) vs. all prior Bridezillas season premieres for: HH Cov Rtg & P2+ (000) reach (6 min qual & 75% unification). Subject to qualifications upon request.

1Source: Nielsen Media Research, Live+Same Day Data. Bridezillas season 6 premiere (6/7/09, 9p-10p) vs. all prior Bridezillas season premieres, and Amazing Wedding Cakes season 2 premiere (6/7/09, 10p-11p) vs. season 1 premiere (9/7/08, 10p-11p) for: HH Cov Rtg & P2+ (000) reach (6 min qual & 75% unification). Subject to qualifications upon request.

2Source: Nielsen Media Research; 12/29/08-5/31/09; Live SD; WE tv Primetime 8pm-11pm Viewers P2+ Bridal (any bridal programming), Total Viewers (any programming including bridal) .

3Source: E Poll Market Research, 1051 W18-49 in cable/satellite/IPTV homes





  [august 2009]  
S
M
T
W
T
F
S
      


· AMAZING WEDDING CAKES (WE)
· BRIDEZILLAS (WE)
· DAVID TUTERA: UNVEILED (WE)
· FABULOUS LIFE PRESENTS, THE: MY BIG FAT FABULOUS WEDDING (VH1)
· GIRL MEETS COWBOY (WE)









[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.