or


[08/25/09 - 01:51 PM]
The CW Network, Alloy Media + Marketing and the American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"
The cast will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

[via press release from The CW]

The CW Network, Alloy Media + Marketing and The American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"

"The Vampire Diaries" Premieres Thursday September 10 (8:00-9:00pm) on The CW

August 25, 2009 (Burbank, CA) - In conjunction with the launch of the highly anticipated new series "The Vampire Diaries," The CW Network, Alloy Media + Marketing and the American Red Cross are joining forces for blood drives at more than 230 high schools and college campuses across the nation.

The "Starve a Vampire. Donate Blood." initiative, which starts today and runs for five weeks, encourages students to donate blood through the American Red Cross and help save a life. The CW's "The Vampire Diaries" premieres on Thursday, Sept. 10 (8:00-9:00p.m. ET/PT).

With specially branded "The Vampire Diaries" material, the blood drive initiative will be promoted in high schools and on college campuses through Alloy Media + Marketing's nationwide media network, including high school display media and college newspapers. Brand ambassadors will also distribute flyers and other materials encouraging students to register in advance to participate in the blood drives.

During the blood drives, each location will feature themed "The Vampire Diaries" refreshment areas where students can refuel with special snacks. Exclusive "The Vampire Diaries" footage will be featured on TV monitors. Everyone who participates in the blood drives will walk away with special promotional items, including customized t-shirts.

The stars of The CW's new series "The Vampire Diaries" will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

In addition, The CW and the American Red Cross will produce a public service announcement, promoting the need for blood donations that will feature the cast of "The Vampire Diaries." The PSA will air on Alloy Media + Marketing's proprietary media platforms, including the Teen.com TV (www.teen.com) video network and the school-based news program, Channel One News.

"In teaming up with the American Red Cross and Alloy, we've created a national campaign for our new show �The Vampire Diaries' that is creative, imaginative and at the same time, has the ability to save lives," said Rick Haskins, EVP, Marketing and Brand Strategy, The CW. "Through these blood drives, we'll be able to connect with students across the country promoting both a wonderful new show and an important cause."

"The American Red Cross is excited to partner with The CW and Alloy Media + Marketing to promote the network's new show, The Vampire Diaries," said Stephanie Millian, spokesperson for the American Red Cross. "This is a great opportunity to engage the younger members of our communities in blood donation activities at participating high school and college campuses across the country."

"This is an exciting initiative that raises awareness for an important issue with a unique and entertaining message that will resonate with young people," commented Matthew Diamond, Chairman and CEO, Alloy Media + Marketing. "We are thrilled to bring The CW and the American Red Cross into Alloy's network of high schools and college campuses as the school year begins, and look forward to the positive impact this program will have on a large audience of students."

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization � not a government agency � and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.





  [august 2009]  
S
M
T
W
T
F
S
      


· VAMPIRE DIARIES, THE (CW)





[05/24/19 - 09:24 AM]
YouTube Heats up Summer Programming with Full Slate of Free Series and Specials!
Following a record-setting Coachella livestream, YouTube is expanding its 2019 live music festival lineup to include coverage of Lollapalooza this summer.

[05/24/19 - 09:11 AM]
Hulu Picks Up "Untitled Mary Laws Project" Based on "North American Lake Monsters"
Through encounters with Gothic beasts, including fallen angels and werewolves, broken people are driven to desperate acts in an attempt to repair their lives, ultimately showing there is a thin line between man and beast.

[05/24/19 - 09:00 AM]
ABC's "Jimmy Kimmel Live: Game Night" Episodes Return for the 2019 NBC Finals
Scheduled guests include Anthony Anderson, Jennifer Aniston, Chadwick Boseman, Jamie Foxx, Tom Holland, LL Cool J and Adam Sandler.

[05/24/19 - 08:25 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "This Is Farrah Fawcett" Special
The Alphabet wins the night among total viewers, shares the demo crown with CBS.

[05/23/19 - 08:01 PM]
Zach Galifianakis Stars in "Between Two Ferns: The Movie" Produced by Funny or Die to Be Released on September 20, 2019 on Netflix
Directed by Scott Aukerman, the film is a laugh-out-loud comedy that gives new insight into the curmudgeonly, beloved outsider Zach Galifianakis has created over the years.

[05/23/19 - 04:31 PM]
Netflix Announces Live Action Latinx Family Comedy Series "The Expanding Universe of Ashley Garcia"
The multi-camera comedy series is co-created by Mario Lopez and Seth Kurland.

[05/23/19 - 02:46 PM]
Lifetime's Provocative New Docuseries "Marrying Millions" Premieres July 10, Exploring the True Intentions of Six Deeply in Love Couples
The series follows six couples who are deeply in love and hoping to marry, but come from completely different worlds.

[05/23/19 - 01:44 PM]
IFC to Air Sing-Along Version of Documentary Now!'s "Original Cast Album: Co-Op" on Friday, June 7
Season 52 of "Documentary Now!" will be available to stream on Netflix starting Monday, June 3.

[05/23/19 - 01:41 PM]
Smithsonian Channel(TM) Commemorates the 75th Anniversary of the Biggest Military Landings in History with Never-Before Seen Footage
One of the world's foremost experts on World War II archives, Dominique Forget, has identified over 100 hours of previously unseen archival footage, including 20 hours from the battle itself, to reveal the Allies' struggle to liberate Europe.

[05/23/19 - 01:22 PM]
Jimmy Kimmel's Highly Rated, Unforgettable Night of Television Returns with an Encore Presentation of "Live in Front of a Studio Audience: Norman Lear's 'All in the Family' and 'The Jeffersons,'" Saturday, May 25
A rebroadcast of "All About 'All in the Family' and 'The Jeffersons'" will likewise follow.

[05/23/19 - 01:02 PM]
Showtime(R) Documentary Films Announces "Detainee 001" Chronicling Newly Released Prisoner John Walker Lindh
The film gives the definitive account of Lindh's story with never-before-revealed details from his legal case and unpacks challenging truths and shifting allegiances behind one of the most compelling and unresolved mysteries of the post-9/11 age.

[05/23/19 - 12:02 PM]
ESPN Rolls Out Bowl Schedule for 2019-20 College Football Season
The bowl mania will include the College Football Playoff Semifinals and the entire New Year's Six, which will build up to the season's grand finale: The College Football Playoff National Championship from the Mercedes-Benz Superdome in New Orleans.

[05/23/19 - 12:01 PM]
HBO and BBC Renew "Gentleman Jack" for a Second Season
The series tells the story of Anne Lister, a woman who had a passion for life and a mind for business, and bucked society's expectations at every turn.

[05/23/19 - 11:00 AM]
New Docuseries "Straight Up Steve Austin" to Premiere August 12 on USA Network
The seven-half hour episode series will follow "WWE Raw" on Monday nights at 11:00/10:00c.

[05/23/19 - 10:48 AM]
"Archer After Hours" Launches Following the Premiere of "Archer: 1999"
"Archer After Hours" is part after-show, talk show, sketch show and party.