or


[08/25/09 - 01:51 PM]
The CW Network, Alloy Media + Marketing and the American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"
The cast will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

[via press release from The CW]

The CW Network, Alloy Media + Marketing and The American Red Cross Hold Blood Drives in High Schools and Colleges Nationwide Tied to the New Television Drama "The Vampire Diaries"

"The Vampire Diaries" Premieres Thursday September 10 (8:00-9:00pm) on The CW

August 25, 2009 (Burbank, CA) - In conjunction with the launch of the highly anticipated new series "The Vampire Diaries," The CW Network, Alloy Media + Marketing and the American Red Cross are joining forces for blood drives at more than 230 high schools and college campuses across the nation.

The "Starve a Vampire. Donate Blood." initiative, which starts today and runs for five weeks, encourages students to donate blood through the American Red Cross and help save a life. The CW's "The Vampire Diaries" premieres on Thursday, Sept. 10 (8:00-9:00p.m. ET/PT).

With specially branded "The Vampire Diaries" material, the blood drive initiative will be promoted in high schools and on college campuses through Alloy Media + Marketing's nationwide media network, including high school display media and college newspapers. Brand ambassadors will also distribute flyers and other materials encouraging students to register in advance to participate in the blood drives.

During the blood drives, each location will feature themed "The Vampire Diaries" refreshment areas where students can refuel with special snacks. Exclusive "The Vampire Diaries" footage will be featured on TV monitors. Everyone who participates in the blood drives will walk away with special promotional items, including customized t-shirts.

The stars of The CW's new series "The Vampire Diaries" will make a special visit to the blood drive at Georgia Tech on August 26 to encourage students to donate blood.

In addition, The CW and the American Red Cross will produce a public service announcement, promoting the need for blood donations that will feature the cast of "The Vampire Diaries." The PSA will air on Alloy Media + Marketing's proprietary media platforms, including the Teen.com TV (www.teen.com) video network and the school-based news program, Channel One News.

"In teaming up with the American Red Cross and Alloy, we've created a national campaign for our new show �The Vampire Diaries' that is creative, imaginative and at the same time, has the ability to save lives," said Rick Haskins, EVP, Marketing and Brand Strategy, The CW. "Through these blood drives, we'll be able to connect with students across the country promoting both a wonderful new show and an important cause."

"The American Red Cross is excited to partner with The CW and Alloy Media + Marketing to promote the network's new show, The Vampire Diaries," said Stephanie Millian, spokesperson for the American Red Cross. "This is a great opportunity to engage the younger members of our communities in blood donation activities at participating high school and college campuses across the country."

"This is an exciting initiative that raises awareness for an important issue with a unique and entertaining message that will resonate with young people," commented Matthew Diamond, Chairman and CEO, Alloy Media + Marketing. "We are thrilled to bring The CW and the American Red Cross into Alloy's network of high schools and college campuses as the school year begins, and look forward to the positive impact this program will have on a large audience of students."

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization � not a government agency � and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.





  [august 2009]  
S
M
T
W
T
F
S
      


· VAMPIRE DIARIES, THE (CW)





[04/23/21 - 09:00 AM]
Disney Channel Orders Second Season of "Secrets of Sulphur Springs," The Riveting Mystery-Adventure Series
Since its January 15 premiere, the series has reached 8.4 million total viewers, ranked as the #1 series across all television with Girls 6-11, and the #1 live-action series on DisneyNow.

[04/23/21 - 08:59 AM]
HBO Max Renews Selena Gomez's Cooking Show "Selena + Chef" for a Third Season
In season three, Selena will continue her cooking adventures at home with a new roster of all-star chefs that will help her whip up delicious dishes.

[04/23/21 - 08:59 AM]
WarnerMedia Studios and Networks Group Unites Adult Swim and HBO Max Adult Animation and Comedy Development Teams
The company has united the Adult Swim and HBO Max adult animation development teams under the leadership of Suzanna Makkos in her newly expanded role as executive vice president of original comedy and adult animation for both brands.

[04/23/21 - 08:28 AM]
Free-Diving Natural History Filmmaker, Patrick Dykstra Comes Face to Face with the Largest and Most Mysterious Creatures in the Ocean in New discovery+ Series "Chasing Ocean Giants"
Stream all eight episodes on Thursday, April 29 as a part of Discovery's month-long celebration of the Earth and all of the wildlife that call it home.

[04/23/21 - 08:02 AM]
Apple TV+ Announces New Music Docuseries "1971: The Year That Music Changed Everything"
Executive produced by Academy, BAFTA and Grammy Award winners Asif Kapadia and James Gay-Rees, the eight-part docuseries will premiere May 21 on Apple TV+.

[04/23/21 - 07:16 AM]
Two-Part Special of YouTube Originals "Super Sema," Africa's First Kid Superhero Animated Series, Premieres Today on World Book Day
YouTube Originals delivers a two-part special with Oscar-winning actress Lupita Nyong'o as the voice of Mama Dunia in the new animated series featuring a young superhero African girl named Sema.

[04/22/21 - 03:30 PM]
Riz Ahmed and Viola Davis to Join 93rd Oscars(R) Cast
Ahmed and Davis round out the previously announced lineup that includes Angela Bassett, Halle Berry, Bong Joon Ho, Don Cheadle, Bryan Cranston, Laura Dern, Harrison Ford, Regina King, Marlee Matlin, Rita Moreno, Joaquin Phoenix, Brad Pitt, Reese Witherspoon, Renée Zellweger and Zendaya.

[04/22/21 - 01:52 PM]
Sofia Alvarez to Adapt and Direct "Along for the Ride;" Emma Pasarow and Belmont Cameli to Star in Lead Roles
The Netfilx film is based on the YA novel of the same name from New York Times bestselling author Sarah Dessen.

[04/22/21 - 01:08 PM]
Spectrum Originals to Debut Golden Globe(R) and Emmy(R) Nominated Team Robert and Michelle King's Series "The Bite" on May 21
The six-episode series follows the lives of two neighbors Rachel (Audra McDonald) and Lily (Taylor Schilling) as they embark on unprecedented times when a deadly new strain of a virus arrives.

[04/22/21 - 11:35 AM]
Video: "Stuck with You" - Season 2 - Official Trailer - An ALLBLK Original Series
The series returns to the streaming service on Thursday, May 6.

[04/22/21 - 11:02 AM]
Netflix Teams Up with Bubba Wallace for Documentary Series
The series follows NASCAR Cup Series driver Bubba Wallace as he competes for the newly formed 23XI Racing team.

[04/22/21 - 11:01 AM]
Angelina Jolie in "Those Who Wish Me Dead," "Tenet," "In Treatment," New Dark Comedy Series "Hacks" and "Adventure Time: Distant Lands - Together Again" Arrive on HBO Max This May
Also on tap are a new season of "Gomorrah" and the Andrew Scott/Ruth Wilson-led film "Oslo."

[04/22/21 - 11:01 AM]
Bravo's "Summer House" Two-Part Reunion Begins Thursday, April 29th at 9:15 PM ET/PT
Host Andy Cohen sits down with Kyle Cooke, Amanda Batula, Lindsay Hubbard, Danielle Olivera, Carl Radke, Hannah Berner, Paige DeSorbo, Luke Gulbranson, and season newcomer Ciara Miller.

[04/22/21 - 10:02 AM]
Kouvr Annon, Nikita Dragun, Sienna Mae Gomez, Chase Hudson, Larri Merritt, Thomas Petrou, Alex Warren, and Jack Wright - a.k.a Hype House - Will Star in a New Unscripted Series for Netflix
The series will reveal a side of themselves (and their relationships) that we rarely see.

[04/22/21 - 10:01 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Expands to Victory for FOX
A full night of the reality competition puts the network on top in both total viewers and adults 18-49.