[09/03/09 - 10:10 AM]
The "61st Primetime Emmy(R) Awards" Gives Fans a Voice in Selecting the "Breakthrough Performances of the Year," Sponsored by Vaseline(R) Sheer Infusiontm with Stratys-3tm
The Breakthrough Performance of the Year, as chosen by television fans on TV.com, will be announced at the end of the telecast.

[via press release from CBS]


Voting Begins Sept. 2 on TV.com; Top Three Vote-Getters Revealed During Telecast;

Voting Remains Open throughout Show with Winner Announced at End

Television fans will be able to play an active role in the 61ST PRIMETIME EMMY� AWARDS by casting their votes for the "Breakthrough Performance of the Year." The top three performances - the most talked-about moments on television throughout the past season - will be revealed during the telecast, with the top choice announced at the end of the show. Hosted by Neil Patrick Harris, the Primetime Emmys will be broadcast live from the Nokia Theatre in Los Angeles Sunday, Sept. 20 (8:00-11:00 PM, live ET/delayed PT) on the CBS Television Network.

Unilever is sponsoring the "Breakthrough Performance of the Year" on behalf of new Vaseline� Sheer InfusionTM with Stratys-3TM, the biggest breakthrough in body lotion in 10 years. Vaseline's sponsorship, brokered by Vaseline's media agency, Mindshare, is a unique opportunity to extend Vaseline's breakthrough platform.

Starting today, fans can go to www.tv.com/breakthrough to cast their vote for the "Breakthrough Performance of the Year." Clips of the 15 performances will be available to view on the site, from which fans can select their favorite. On Monday, Sept. 14, the performances will be narrowed down to 10 and the top three will be revealed on the live Emmy telecast. During the show, viewers can continue to vote for their favorite of the three. The Breakthrough Performance of the Year, as chosen by television fans on TV.com, will be announced at the end of the telecast.

"Television is a medium defined by memorable moments and stirring performances that get people talking," said Jack Sussman, Executive Vice President, Specials, Music & Live Events, CBS Entertainment. "We want to give fans the opportunity to voice their thoughts on the events and personalities that defined the 2008-2009 television season and have their votes play a direct role in shaping part of the Emmy telecast."

"We are very proud to partner with such an exciting entertainment property as the Emmys to provide a launch platform for new Vaseline� Sheer InfusionTM with Stratys-3TM," said Srini Sripada, Marketing Director, Unilever Skin Care. "Our goal is to communicate that Vaseline Sheer Infusion is the biggest breakthrough in body lotion in 10 years, and what better way to do that than by recognizing other breakthrough performances delivered throughout the year? We understand the hard work and dedication that goes into delivering a superior performance and are confident that this sponsorship will be a powerful way to generate excitement for the brand's new innovation."

The 61ST PRIMETIME EMMY� AWARDS is being produced by Don Mischer Productions. Multiple Emmy Award winner Don Mischer recently produced and directed "We Are One: The Obama Inaugural Celebration at the Lincoln Memorial," and the Bruce Springsteen Super Bowl XLIII Halftime Show.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, it is the 8th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.

About Sponsor

Vaseline� products are manufactured by Unilever [NYSE: UL, UN], one of the world's largest consumer products companies. The Vaseline brand is passionate about skin and believes skin is amazing. With a 135-year heritage as America's most trusted healthy skin expert and more than 30 years as a leading global hand and body lotion brand, Vaseline delivers products that meet the specific needs of consumers, no matter their lifestage or lifestyle. The Vaseline brand encompasses five product ranges - Vaseline Cocoa ButterTM, Vaseline MENTM, Vaseline Intensive RescueTM, Vaseline Aloe FreshTM and new Vaseline Sheer InfusionTM with Stratys-3TM. In addition the Vaseline brand offers four variants - Total Moisture, Renewal Age Redefining Body, Healthy Hand and Nail, and Firming lotion as well as a complete line of Vaseline Petroleum Jelly, bath and lip balm products. Vaseline products are available at food, drug and mass retailers nationwide. For more information, visit http://www.vaseline.com/.

  [september 2009]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/30/15 - 12:54 PM]
"Kobe Bryant's Muse" to Re-Air on Showtime(R) Tomorrow Night as Part of the Network's Sports Line-Up
The film includes intimate and exclusive footage in the aftermath of Bryant's shoulder injury which ended his 2014-2015 season with the Los Angeles Lakers.

[11/30/15 - 12:32 PM]
CBS Announces Winter and Spring Scheduling Plans
Highlights include the launch of "Angel from Hell" on Thursday, January 7 at 9:30/8:30c.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 11:33 AM]
Hulu's "Seinfeld: The Apartment" Fan Experience to Return in Los Angeles
"Seinfeld: The Apartment" will be located at 8445 Melrose Ave. and will be open to the public from December 16th - 20.

[11/30/15 - 11:32 AM]
ABC Family Announces Fourth Season Pick-up of Hit Drama Series, "The Fosters"
The critically acclaimed family drama will premiere all-new episodes from the third season on Monday, January 25.

[11/30/15 - 11:06 AM]
Bravo Media Walks Down the Aisle with Four New Couples in the Super-Sized Season Three Premiere of "Newlyweds: The First Year" January 3 at 9PM ET/PT
The series will then regularly air Wednesdays at 10:00/9:00c beginning January 6.

[11/30/15 - 11:00 AM]
Disney XD Orders a Third Season of Hit Animated Series "Star Wars Rebels"
To date, "Star Wars Rebels" ranks as Disney XD's #2 series in Total Viewers (1.3 million), Kids 6-11, Boys 6-11 and Boys 2-11.

[11/30/15 - 10:05 AM]
E! Announces Season 4 of Hit Series "#RichKids of Beverly Hills" to Debut in 2016
Morgan Stewart and Brendan Fitzpatrick are ready to tie the knot and are taking E!'s cameras along for the luxurious ride.

[11/30/15 - 09:18 AM]
Video: VH1's "Love & Hip Hop New York" Season Six Supertrailer
Season six kicks off Monday, December 14 at 8:00/7:00c on the cable channel.

[11/30/15 - 09:04 AM]
CMT to Honor the Cast of "Nashville" with First-Ever "International Impact Award" Live During "2015 CMT Artists of the Year" Special on December 2 at 8PM ET/PT
Cast members Connie Britton, Clare Bowen, Chris Carmack, Will Chase, Charles Esten, Jonathan Jackson, Sam Palladio, Maisy Stella, Lennon Stella and Audrey Peeples are slated to accept the award on behalf of the entire cast.

[11/30/15 - 09:02 AM]
All the Legends Are True in the ABC Family Series Premiere of "Shadowhunters" on Tuesday, January 12th at 9:00 - 10:00 P.M., EST/PST
Plus: "Beyond the Shadows: The Making of Shadowhunters" will give fans of The Mortal Instruments book series a behind-the-scenes glimpse of the making of the television show.

[11/30/15 - 09:01 AM]
CBS Announces Two Super Bowl Specials
"Super Bowl's Greatest Commercials 2016" and "Super Bowl's Greatest Commercials All-Star Countdown" are both on tap for February.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:21 AM]
"Dateline NBC" Correspondent Keith Morrison Joins Investigation Discovery as New Host of "Dateline on ID" and Exclusive "Front Page" Specials
"Keith will bring his distinctive newsmagazine flair and reputation as a trusted news source to tell these stories to ID's audience as only he can with his incredibly unique and arresting delivery," said Henry Schleiff.