or


[09/17/09 - 12:01 PM]
NBC.com and Sprint Team Up to Deliver a Groundbreaking New Way of Storytelling for Fans of NBC's 'Heroes'
Beginning on September 28 and continuing for 10 consecutive weeks, an original "Heroes" story will unfold on the multiple platforms of NBC.com and Sprint.

[via press release from NBC]

NBC.COM AND SPRINT TEAM UP TO DELIVER A GROUNDBREAKING NEW WAY OF STORYTELLING FOR FANS OF NBC'S 'HEROES'

Multi-Platform, Customized and Interactive Storylines Developed for Fans

UNIVERSAL CITY, Calif. - September xx, 2009 - NBC.com and Sprint today announced a groundbreaking, multi-platform, customized and interactive partnership with the hit NBC drama "Heroes." The announcement was made by Vivi Zigler, President NBC Universal Digital Entertainment.

"Once again 'Heroes' is breaking new ground in digital entertainment," said Zigler. "By taking the great storytelling of 'Heroes' and partnering with a savvy company such as Sprint -- we are going to give the fans an amazing multi-platform experience."

"We are pleased to continue our partnership with Sprint, now in its third year, and bring fans a unique multi-media experience that seamlessly integrates the Sprint Now Network� messaging into the fabric of the 'Heroes' story. This an excellent example of how to engage fans of a show by leveraging the strength of the digital medium, and it's a model for how we'd like to continue to do business with our advertising partners," said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal.

Beginning on September 28 and continuing for 10 consecutive weeks, an original "Heroes" story will unfold on the multiple platforms of NBC.com and Sprint. Each installment in the 10-week run will be launched by a 30-second on-air scene, tied directly to a "Heroes" storyline, which will direct fans to online, mobile and interactive gaming sites. All of the creative content will run parallel to the on-air "Heroes" narrative as well as will allow fans to discover more about the characters through their interaction with the online games, stories, clues and mobile content.

The 10-week NBC.com/Sprint event will revolve around a new element from the fourth season of "Heroes" � a mysterious traveling carnival populated by a group of people extraordinary abilities led by a charismatic and powerful figure. Three members of the cast will appear on-air in the series as well as in the duration of this integrated storytelling.

NBC.com and Sprint will offer the following features to enhance the multi-platform experience:

- Graphic novels for mobile devices

- Interactive SMS synched to broadcast

- Interactive storylines from which Sprint users will receive clues to unlock a mystery

- A $25,000 sweepstakes which links the interactive story

- A "Heroes" survival game

- One-minute scenes airing online directly tied to the on-air

- Carnival storyline micro-site

- Carnival-themed online games

About NBC.com

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.

ABOUT SPRINT NEXTEL

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving almost 49 million customers at the end of the second quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.

About "Heroes"

"Heroes" Season 4 returns with a two-hour premiere on September 21 at 8/7c, but fans can catch-up now with full episodes of "Heroes" at NBC.com





  [september 2009]  
S
M
T
W
T
F
S
  


· HEROES (NBC)











[10/29/14 - 05:01 PM]
Fan Favorite Chris Soules Searches for Love Again on ABC's Hit Romance Reality Series, "The Bachelor," When It Premieres Monday, January 5, 2015
Chris Soules, the stylish farmer from Iowa, was sent home by Andi Dorfman on "The Bachelorette."

[10/29/14 - 04:37 PM]
"The Great Christmas Light Fight" Returns for Its Second Season, Premiering December 8 on ABC
Each of the six one hour episodes features 4 families from across America who work harder than the elves themselves in order to out-deck the halls of their competition and possibly win the ultimate Christmas Gift: $50,000!

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 03:25 PM]
Video: "Justified" - Hat Trick
Get your first tease for the upcoming final season, due this January on FX.

[10/29/14 - 03:11 PM]
"The Taste" Returns to ABC - Season Three Premieres Thursday, December 4
Returning this season to train the cooks is "The Taste's" all-star team of mentors: Anthony Bourdain, Nigella Lawson, Ludo Lefebvre and Marcus Samuelsson.

[10/29/14 - 02:59 PM]
ABC Announces November 2014 Sweeps Programming
The Alphabet details its programming highlights for the coming month (SPOILERS!).

[10/29/14 - 02:10 PM]
NBA on ESPN Returns with Season-Opening Full Court Press
The NBA on ESPN will return for its season-opening week of coverage, highlighted by several of the league's top superstars in action, including LeBron James, Kobe Bryant, Derrick Rose and Carmelo Anthony.

[10/29/14 - 02:00 PM]
Syfy and Alcon TV Announce Start of Production on "The Expanse," New 10-Episode Epic Space Drama
Dominique Tipper, Cas Anvar, Wes Chatham, Florence Faivre, Jonathan Banks, Paulo Costanzo and Jay Hernandez join the previously cast Thomas Jane, Steven Strait and Shohreh Aghdashloo.

[10/29/14 - 01:10 PM]
CMA Partners with ABC and Toys for Tots to Distribute Toys to Children in Need During the Holidays
For the third year, audience members are being encouraged to bring a new, unwrapped toy to the taping to help make the holidays brighter for Nashville area children.

[10/29/14 - 12:49 PM]
Chip Foose and The A-Team Celebrate Historic 100 Builds Milestone on the All-New Season of "Overhaulin'"
All-new episodes resume Tuesday, November 4 at 9:00/8:00c on Velocity.

[10/29/14 - 12:49 PM]
Smithsonian Channel(TM) Goes Behind the Scenes of the Blockbuster Film Fury: One-Hour Special "Tanks of Fury"
The new one-hour special premieres Sunday, November 9 at 8:00/7:00c on the cable channel.

[10/29/14 - 12:00 PM]
Metallica to Perform Every Night the Week of Monday, Nov. 17 - Friday, Nov. 21 on CBS's "The Late Late Show with Craig Ferguson"
The four band members - James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo - will sit down for an interview with Ferguson on Monday, Nov. 17.

[10/29/14 - 11:41 AM]
"Modern Family" Repeats to Fill "Manhattan Love Story" Slot in November
Look for second runs of the Emmy-winning comedy on Tuesday nights at 8:30/7:30c beginning November 11.

[10/29/14 - 11:30 AM]
AwesomenessTV's All New "Richie Rich" Series to Air Only on Netflix
The 21-episode series stars Jake Brennan, Joshua Carlon, Jenna Ortega, Lauren Taylor, Kiff VandenHeuvel and Brooke Wexler.

[10/29/14 - 11:16 AM]
Bravo Media Names Jonathan D. Hills Vice President, Digital Media
Hills joins Bravo from NBC News Digital as Vice President, Operations, where he oversaw audience development, content partnerships and non-display revenue for NBCNews.com and Today.com.