or


[09/17/09 - 12:01 PM]
NBC.com and Sprint Team Up to Deliver a Groundbreaking New Way of Storytelling for Fans of NBC's 'Heroes'
Beginning on September 28 and continuing for 10 consecutive weeks, an original "Heroes" story will unfold on the multiple platforms of NBC.com and Sprint.

[via press release from NBC]

NBC.COM AND SPRINT TEAM UP TO DELIVER A GROUNDBREAKING NEW WAY OF STORYTELLING FOR FANS OF NBC'S 'HEROES'

Multi-Platform, Customized and Interactive Storylines Developed for Fans

UNIVERSAL CITY, Calif. - September xx, 2009 - NBC.com and Sprint today announced a groundbreaking, multi-platform, customized and interactive partnership with the hit NBC drama "Heroes." The announcement was made by Vivi Zigler, President NBC Universal Digital Entertainment.

"Once again 'Heroes' is breaking new ground in digital entertainment," said Zigler. "By taking the great storytelling of 'Heroes' and partnering with a savvy company such as Sprint -- we are going to give the fans an amazing multi-platform experience."

"We are pleased to continue our partnership with Sprint, now in its third year, and bring fans a unique multi-media experience that seamlessly integrates the Sprint Now Network� messaging into the fabric of the 'Heroes' story. This an excellent example of how to engage fans of a show by leveraging the strength of the digital medium, and it's a model for how we'd like to continue to do business with our advertising partners," said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal.

Beginning on September 28 and continuing for 10 consecutive weeks, an original "Heroes" story will unfold on the multiple platforms of NBC.com and Sprint. Each installment in the 10-week run will be launched by a 30-second on-air scene, tied directly to a "Heroes" storyline, which will direct fans to online, mobile and interactive gaming sites. All of the creative content will run parallel to the on-air "Heroes" narrative as well as will allow fans to discover more about the characters through their interaction with the online games, stories, clues and mobile content.

The 10-week NBC.com/Sprint event will revolve around a new element from the fourth season of "Heroes" � a mysterious traveling carnival populated by a group of people extraordinary abilities led by a charismatic and powerful figure. Three members of the cast will appear on-air in the series as well as in the duration of this integrated storytelling.

NBC.com and Sprint will offer the following features to enhance the multi-platform experience:

- Graphic novels for mobile devices

- Interactive SMS synched to broadcast

- Interactive storylines from which Sprint users will receive clues to unlock a mystery

- A $25,000 sweepstakes which links the interactive story

- A "Heroes" survival game

- One-minute scenes airing online directly tied to the on-air

- Carnival storyline micro-site

- Carnival-themed online games

About NBC.com

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.

ABOUT SPRINT NEXTEL

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving almost 49 million customers at the end of the second quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.

About "Heroes"

"Heroes" Season 4 returns with a two-hour premiere on September 21 at 8/7c, but fans can catch-up now with full episodes of "Heroes" at NBC.com





  [september 2009]  
S
M
T
W
T
F
S
  


· HEROES (NBC)





[07/20/18 - 04:11 PM]
Don Cheadle Guest Stars as Donald Duck in the Epic One-Hour Season Finale of Disney's "DuckTales," Saturday, Aug. 18, on Disney Channel and DisneyNOW
Cheadle said, "It's an awesome opportunity because there are only so many roles that you look forward to playing as an actor. You've got to do your homework and bring your a-game when you're trying to voice Donald Duck."

[07/20/18 - 03:59 PM]
Science Channel Announces Full Cast of "MythBusters Jr."
The series is currently in production and will premiere in the fourth quarter of 2018 on Science Channel.

[07/20/18 - 03:03 PM]
Netflix and Shondaland Announce First Slate of Series
"I wanted the new Shondaland to be a place where we expand the types of stories we tell, where my fellow talented creatives could thrive and make their best work and where we as a team come to the office each day filled with excitement," said Shonda Rhimes.

[07/20/18 - 02:46 PM]
Video: First Look Trailer of "Star Trek: Discovery" Season Two Premiere Episode Revealed Today at Comic-Con International
Plus: Alex Kurtzman, who directed the season two premiere, also announced at today's panel the plan for "Star Trek: Short Treks."

[07/20/18 - 02:01 PM]
Video: Nickelodeon Reveals First-Look Footage of All-New "Invader Zim: Enter the Florpus" TV Movie at San Diego Comic-Con 2018
As previously announced, Richard Horvitz and Rikki Simons return as fan-favorites Zim and Gir alongside Andy Berman as Dib Membrane and Melissa Fahn as Gaz Membrane.

[07/20/18 - 12:31 PM]
History's Hit Drama Series "Vikings" Returns with Mid-Season Five Premiere on November 28
The 20-episode season six of "Vikings" is currently in production in Ireland.

[07/20/18 - 12:31 PM]
Video: "The Walking Dead" Season 9 - Official Comic-Con Trailer
AMC's "The Walking Dead" returns for its ninth season on Sunday, October 7 at 9:00/8:00c.

[07/20/18 - 12:02 PM]
Video: "Young Justice" Comic-Con(R) 2018 Sneak Peek Video
The video highlights key moments from the first two seasons of the beloved series and provides an early look at the highly anticipated new season.

[07/20/18 - 11:52 AM]
Video: "Fear the Walking Dead" Season 4 - Official Comic-Con Trailer
"Fear the Walking Dead" returns Sunday, August 12 at 9:00/8:00c on AMC.

[07/20/18 - 11:04 AM]
More Than 27 Million Viewers Tune in for "Harry Potter's Wizarding Weekend" on USA and Syfy
USA and Syfy further spins the numbers for July 13-16.

[07/20/18 - 10:00 AM]
Dark Secrets Surround "The One," New Netflix Brazilian Original Series
Three young doctors are sent to a remote village in Pantanal to vaccinate residents against a new mutation of the Zika virus.

[07/20/18 - 09:31 AM]
Showtime(R) to Premiere "Just Another Immigrant: Romesh at the Greek"
Ranganathan's true-life adventures and preparation for his performance at the historic Greek Theatre were recently chronicled in the network's comedic docuseries.

[07/20/18 - 09:01 AM]
Video: EPIX Releases Trailer for "Get Shorty" Season Two
In season two, Miles Daly (Chris O'Dowd) struggles to reconcile his ambitions as a filmmaker and a family man with his skill set as a career criminal.

[07/20/18 - 08:30 AM]
ABC Announces "More in Common," A National Series About People from Across America Overcoming Their Differences
It's the first series from "Localish," a digital-first media brand from ABC Owned Television Stations Group that brings out the good in America's cities, launching on ABC platforms this fall.

[07/20/18 - 08:00 AM]
Freeform Adds a Third Original Film to Their Popular Holiday Programming
"The Truth About Christmas" joins previously announced holiday originals "Life Size 2," starring Tyra Banks and Francia Raisa, and "No Sleep 'Til Christmas" with Dave and Odette Annable.