or


[09/17/09 - 12:01 PM]
NBC.com and Sprint Team Up to Deliver a Groundbreaking New Way of Storytelling for Fans of NBC's 'Heroes'
Beginning on September 28 and continuing for 10 consecutive weeks, an original "Heroes" story will unfold on the multiple platforms of NBC.com and Sprint.

[via press release from NBC]

NBC.COM AND SPRINT TEAM UP TO DELIVER A GROUNDBREAKING NEW WAY OF STORYTELLING FOR FANS OF NBC'S 'HEROES'

Multi-Platform, Customized and Interactive Storylines Developed for Fans

UNIVERSAL CITY, Calif. - September xx, 2009 - NBC.com and Sprint today announced a groundbreaking, multi-platform, customized and interactive partnership with the hit NBC drama "Heroes." The announcement was made by Vivi Zigler, President NBC Universal Digital Entertainment.

"Once again 'Heroes' is breaking new ground in digital entertainment," said Zigler. "By taking the great storytelling of 'Heroes' and partnering with a savvy company such as Sprint -- we are going to give the fans an amazing multi-platform experience."

"We are pleased to continue our partnership with Sprint, now in its third year, and bring fans a unique multi-media experience that seamlessly integrates the Sprint Now Network� messaging into the fabric of the 'Heroes' story. This an excellent example of how to engage fans of a show by leveraging the strength of the digital medium, and it's a model for how we'd like to continue to do business with our advertising partners," said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal.

Beginning on September 28 and continuing for 10 consecutive weeks, an original "Heroes" story will unfold on the multiple platforms of NBC.com and Sprint. Each installment in the 10-week run will be launched by a 30-second on-air scene, tied directly to a "Heroes" storyline, which will direct fans to online, mobile and interactive gaming sites. All of the creative content will run parallel to the on-air "Heroes" narrative as well as will allow fans to discover more about the characters through their interaction with the online games, stories, clues and mobile content.

The 10-week NBC.com/Sprint event will revolve around a new element from the fourth season of "Heroes" � a mysterious traveling carnival populated by a group of people extraordinary abilities led by a charismatic and powerful figure. Three members of the cast will appear on-air in the series as well as in the duration of this integrated storytelling.

NBC.com and Sprint will offer the following features to enhance the multi-platform experience:

- Graphic novels for mobile devices

- Interactive SMS synched to broadcast

- Interactive storylines from which Sprint users will receive clues to unlock a mystery

- A $25,000 sweepstakes which links the interactive story

- A "Heroes" survival game

- One-minute scenes airing online directly tied to the on-air

- Carnival storyline micro-site

- Carnival-themed online games

About NBC.com

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.

ABOUT SPRINT NEXTEL

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving almost 49 million customers at the end of the second quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.

About "Heroes"

"Heroes" Season 4 returns with a two-hour premiere on September 21 at 8/7c, but fans can catch-up now with full episodes of "Heroes" at NBC.com





  [september 2009]  
S
M
T
W
T
F
S
  


· HEROES (NBC)









[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 03:21 PM]
ESPN NFL Programming Highlights - "Draft Academy" Debuts April 22
Projected first-round picks Blake Bortles, Jadeveon Clowney and Marqise Lee will be part of the four-week series.

[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
Season three, currently scheduled to premiere in November, promises to deliver more tears shed over old shredded threads.

[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
The trailer will air this Sunday, April 20 just before "Game of Thrones" at 9:00/8:00c.

[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
Season 7 will also introduce new judge, Lois Burwell, a renowned Academy-Award winning makeup artist known for her work on Lincoln, Braveheart, Saving Private Ryan, War Horse and War of the Worlds.

[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.