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[09/28/09 - 12:34 AM]
The 10 Things You Need to Know About the New Season: #1 - 68% of New Shows Fail
By Brian Ford Sullivan (TFC) |
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Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...
1. Only 32% of new network shows make it to a second season.
The CW's "The Beautiful Life" will eventually have a lot of company: in the past 10 seasons, only 32% of new shows on average made it to a second season. Last season it was even worse: just 11 of the 44 new shows (or 25%) made the cut for a sophomore run. The best survival rate? 35% during the 2000-2001 and 2001-2002 seasons. In other words, for better or worse, between 29-34 of this season's 45 (and counting) newcomers will be axed by May 2010. Don't believe us? Check out the hard data:
| season | abc | cbs | fox | nbc | upn | wb | cw | total |
| 1999-2000 | 3/12 (25%) | 6/12 (50%) | 2/12 (17%) | 5/15 (33%) | 1/7 (14%) | 5/10 (50%) | | 22/68 (32%) |
| 2000-2001 | 5/12 (42%) | 4/10 (40%) | 4/12 (33%) | 5/17 (29%) | 2/8 (25%) | 3/7 (43%) | | 23/66 (35%) |
| 2001-2002 | 4/16 (25%) | 4/11 (36%) | 5/17 (29%) | 7/15 (47%) | 2/5 (40%) | 4/11 (36%) | | 26/75 (35%) |
| 2002-2003 | 7/21 (33%) | 5/12 (42%) | 4/17 (24%) | 8/17 (47%) | 2/6 (33%) | 5/13 (38%) | | 31/86 (36%) |
| 2003-2004 | 2/17 (12%) | 4/8 (50%) | 7/22 (32%) | 3/11 (27%) | 2/9 (22%) | 4/11 (36%) | | 22/78 (28%) |
| 2004-2005 | 9/21 (43%) | 3/11 (27%) | 6/17 (35%) | 6/20 (30%) | 2/8 (25%) | 2/7 (29%) | | 28/84 (33%) |
| 2005-2006 | 2/17 (12%) | 6/12 (50%) | 4/11 (36%) | 3/16 (19%) | 1/5 (20%) | 1/8 (13%) | | 17/69 (25%) |
| 2006-2007 | 7/27 (26%) | 4/10 (40%) | 3/14 (21%) | 6/17 (35%) | | | 2/4 (50%) | 22/72 (31%) |
| 2007-2008 | 9/21 (43%) | 3/11 (27%) | 3/11 (27%) | 4/15 (27%) | | | 2/8 (25%) | 21/66 (32%) |
| 2008-2009 | 6/17 (35%) | 2/8 (25%) | 5/10 (50%) | 3/17 (18%) | | | 1/8 (13%) | 17/60 (28%) |
| total | 54/181 (30%) | 41/105 (39%) | 43/143 (30%) | 50/160 (31%) | 12/48 (25%) | 24/67 (36%) | 5/20 (25%) | 229/724 (32%) |
* the above table has been revised to reflect the fates of 2009's summer series
From this we can also glean a few other pieces of info - CBS (39%) and The WB (36%) had the best survival rates while FOX (30%), UPN (25%) and The CW (25%) had the worst. But considering that both UPN and the WB don't exist anymore, that doesn't necessarily translate into longevity as a whole.
So brace yourself, chances are the majority of the new shows you've added to your viewing schedule won't be back this time next year.
TOMORROW: Which day of the week is the toughest to launch a new show?
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[09/23/26 - 08:01 AM]
Video: "Gamechangers: Mother/Athlete" - Official Trailer - The Roku Channel
Five trailblazing WNBA players - Sheryl Swoopes, Bria Hartley, Skylar Diggins, Allison Feaster, and Natalie Achonwa - talk about the physical, emotional, and professional challenges of becoming mothers while competing at the highest level of the sport.
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[09/23/26 - 07:31 AM]
AMC Global Media's October Highlights Include "Kill Jackie," "Yaga," "V/H/S/Mixtape," "Signora Volpe" and More
Other series premieres include "Archive X: Unexplained Phenomena" and "This is Not a Murder Mystery."
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[09/23/26 - 07:26 AM]
OWN Announces October Premiere Dates for Iyanla Vanzant's Two New OWN Spotlight Specials
OWN Spotlight specials feature candid conversations and thought-provoking documentaries hosted by Oprah Winfrey and other creators, shining a light on the issues, stories, and achievements shaping Black communities.
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[09/23/26 - 07:01 AM]
Roku Launches New Live Sports Talk Series "Pregame with Matthew Berry"
Produced by Berry's Fantasy Life, "Pregame with Matthew Berry" will stream Monday through Friday from 12:00 PM to 2:00 PM ET on The Roku Channel's Roku Sports Channel.
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[09/23/26 - 06:11 AM]
"CNBC Innovation Lab" Premieres on Saturday, September 26 at 4PM ET on CNBC
Hosted by Jon Fortt, CNBC will debut an in-depth, one-hour special, "CNBC Innovation Lab," examining how artificial intelligence is reshaping the labor market and society, particularly for younger workers entering an AI-driven world.
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[09/23/26 - 06:01 AM]
Video: "Ray Gunn" - Official Trailer - Netflix
In Metropia, a gigantic city in an alternate future as seen from 1939, private eye Raymond Gunn (Sam Rockwell) is drawn into a case involving aliens, murder and a multimedia star named Venus Nova (Scarlett Johansson).
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[09/23/26 - 06:01 AM]
Video: Apple TV Debuts Gripping Trailer for Season Two of Dark Comedy "Where's Wanda?"
Season two will make its global debut on Apple TV with one episode on Wednesday, October 21, followed by a new episode weekly through December 9, 2026.
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[09/23/26 - 06:01 AM]
Video: "Masterplan" - Official Trailer - Prime Video
Stealing the Mona Lisa, it's a family affair.
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[09/23/26 - 12:01 AM]
Netflix Announces Start of Production for "High Tides: The Film"
The film is the sequel to the popular series "High Tides," whose three seasons together spent over 24 weeks in the Dutch Netflix Top 10.
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[09/22/26 - 04:15 PM]
Inside the Most Daring Jewel Theft in History, "Heist at the Louvre," New Podcast from "20/20" and the ABC News Podcast Network, Premieres Monday, Sept. 28
The series unpacks how thieves were able to pull off one of the most daring jewel heists in history, with host James Longman following the investigation and its aftermath to try to answer the central question: Where are the crown jewels now?
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[09/22/26 - 03:08 PM]
Record-Breaking Week 3: ESPN/ABC Claim Every Saturday Window; "College GameDay" Continues Historic Start to the Season
ESPN networks delivered the top five most-watched games of Week 3 and accounted for two-thirds of all college football viewing.
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[09/22/26 - 02:34 PM]
FOX's "America's Game of the Week" Scores Regular Season High 27,212,000 Viewers in Week 2
Said coverage was up +8% vs. last year's full season average of 25,269,000 viewers.
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[09/22/26 - 02:17 PM]
Colts-Chiefs Overtime Thriller Is Most Watched Week 2 NBC "Sunday Night Football" Game Since 2015, Averaging 24.3 Million Viewers on NBC & Peacock
The audience for Colts-Chiefs peaked at 27.4 million viewers on NBC and Peacock in the second quarter (9:15-9:30 p.m. ET).
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[09/22/26 - 12:16 PM]
Netflix's "Crew Girl" Renewed for Season 2
Season 1 of the coming-of-age teen drama series launched on September 10 and debuted in the Netflix English TV Top 10, where it has remained since its release, climbing up to #2 this week.
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[09/22/26 - 12:02 PM]
Netflix to Live-Stream STARTO ENTERTAINMENT's New Year's Eve Countdown Concert Worldwide for the First Time
This concert began in 1996 as a charity event supporting recovery efforts following the Great Hanshin-Awaji Earthquake, and has since become an annual tradition for artists and fans to close out and welcome the new year together.
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