or


[10/05/09 - 09:08 PM]
The 10 Things You Need to Know About the New Season: #6 - Shows Rarely Change Networks
By Brian Ford Sullivan (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

6. Shows changing networks is the exception, not the rule.

Of the 707 shows to premiere on broadcast television (ABC, CBS, FOX, NBC, UPN, The WB and The CW) in the past 10 years (those that have launched from 9/1/99-6/1/09), guess how many of those aired on two different networks? Excluding the WB/UPN merger, just 18. And if you expand that pool to include the 74 returning shows for the 1999-2000 season, that number grows to only 29. Take a look:

1/3/97 - jag (cbs, from nbc)
9/17/98 - for your love (wb, from nbc)
9/11/00 - hughleys, the (upn, from abc)
9/12/00 - mysterious ways (pax, from nbc)*
9/22/00 - sabrina, the teenage witch (wb, from abc)
10/8/00 - pjs, the (wb, from fox)
9/12/01 - candid camera (pax, from cbs)
10/2/01 - buffy the vampire slayer (upn, from wb)
10/9/01 - roswell (upn, from wb)
1/19/02 - making the band (mtv, from abc)
2/28/03 - grounded for life (wb, from fox)
9/5/04 - surreal life, the (vh1, from wb)
10/3/04 - america's most talented kids (pax, from nbc)
2/14/06 - world's most amazing videos (spike tv, from nbc)
6/4/06 - simple life, the (e!, from fox)
7/18/06 - contender, the (espn/versus, from nbc)
9/11/06 - monday night football (espn, from abc)
10/4/07 - law & order: criminal intent (usa, from nbc)
2/4/08 - paradise hotel (mynetworktv, from fox)
3/5/08 - high school reunion (tv land, from wb)
3/23/08 - futurama (comedy central, from fox)
10/1/08 - friday night lights (directv, from nbc)
10/3/08 - wwe smackdown (mynetworktv, from cw)
1/6/09 - scrubs (abc, from nbc)
4/18/09 - nanny 911 (cmt, from fox)
6/1/09 - i'm a celebrity, get me out of here! (nbc, from abc)
6/16/09 - singing bee, the (cmt, from nbc)
9/25/09 - medium (cbs, from nbc)
TBA - secret millionaire (abc, from fox)

The above means in the past decade, just 3.71% of series have ever made the leap from a broadcast network to another home. And of those only 14 were scripted shows. In other words, on average just one scripted and one unscripted show per season wind up in new homes.

So why such long odds? First and foremost, shows rarely switch networks because they are successful. They switch because they failed the original broadcaster and, if picked up by someone else, have the cloud of "someone else's garbage" hanging over it. Secondly is the cost. Shows on ABC, CBS, FOX and NBC simply cost more to produce that shows on cable. This is why there's always talk of behind-the-scenes upheaval (cast, crew, budget, etc.) when a potential move is being discussed. And finally, history shows that outside of a few notable exceptions, the overwhelming majority of network jumps don't pan out in the long run. Of the aforementioned shows, so far only six ("The Contender," "For Your Love," "JAG," "Making the Band," "Mysterious Ways" and "The Surreal Life") went on to run longer on their new networks than their original ones.

At the end of the day, switching networks is a rare feat. So while we hear the cries of "HBO should pick up 'X!'" or "Syfy should pick up 'Y!'" each year, the reality is that the hurdles involved - cost, perception and risk - are only overcome by the very few.

TOMORROW: The iTunes, Hulu and DVD question.

* was intended to move to PAX from the start





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/17/18 - 09:50 AM]
"Impossible Enginnering" Returns to Science Channel for Season Four Beginning January 3
The new season shines a light on the brilliant minds behind these marvels and the remarkable level of detail that goes into building these amazing feats of modern day engineering.

[12/17/18 - 09:05 AM]
ABC News Presents a Two-Hour Documentary on John F. Kennedy Jr.'s Life and Last Days, Thursday, Jan. 3
The ABC News documentary explores not only John's life but also the stressors that he was facing in his final days, from apparent turmoil in his marriage to keeping his magazine George afloat.

[12/17/18 - 09:04 AM]
"Full Frontal with Samantha Bee" Donates House to El Refugio for "Christmas on I.C.E." Holiday Special
El Refugio provides visitation to immigrants at Stewart Detention Center in the remote town of Lumpkin, Georgia, as well as free lodging and meals to friends and family members visiting their loved ones.

[12/17/18 - 08:26 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Take Top Honors
The Peacock once again wins the evening among total viewers and adults 18-49.

[12/17/18 - 08:15 AM]
Staying in Is the New Going Out! Ring in the New Year by Watching 14 Family Friendly Countdowns on Netflix
This new batch of tween content countdowns reflects Netflix's overall investment in the genre.

[12/17/18 - 07:45 AM]
Winter Heats Up With MTV's "Siesta Key"
Season two premieres Tuesday, January 22 at 9:00/8:00c with back-to-back episodes.

[12/17/18 - 07:31 AM]
It's a Wrap on "Don't Try This at Home"
Lead actors on the Netflix series include Maximilian Mundt, Lena Klenke, Danilo Kamperidis, Damian Hardung, Luna Schaller, and Bjarne M├Ądel.

[12/17/18 - 07:00 AM]
Netflix Original Series "The Dark Crystal: Age of Resistance" Announces Stellar Voice Cast for the Return to Jim Henson's Beloved Classic
Leading the voice cast are Taron Egerton, Anya Taylor-Joy, and Nathalie Emmanuel, as Rian, Brea and Deet, three Gelfling heroes.

[12/17/18 - 05:30 AM]
Jeff Bridges to Receive the Cecil B. deMille Award at the 76th Annual Golden Globe(R) Awards
Chosen by the HFPA Board of Directors, the Cecil B. deMille Award is given annually to a talented individual who has made a lasting impact on the world of entertainment.

[12/16/18 - 08:24 AM]
Saturday's Broadcast Ratings: UFC Sparks Demo Victory for FOX
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/18 - 08:39 AM]
Friday's Broadcast Ratings: FOX Continues Demo Win Streak
The network has won the night among adults 18-49 for 12 straight weeks.

[12/14/18 - 11:23 PM]
Development Update: Friday, December 14
Updates include: Netflix renews "My Next Guest Needs No Introduction with David Letterman"; NBC developing small screen take on podcast "The Black Tapes"; and DHX Media to bring the Peanuts characters to Apple.

[12/14/18 - 02:23 PM]
Bravo Media's "Married to Medicine" Season 6 Three-Part Reunion Hits a Fever Pitch on Friday, December 21 at 9PM ET/PT
The subsequent installments will air Sunday, January 6 and 13 at 9:00/8:00c.

[12/14/18 - 01:42 PM]
Superstar Recording Artists Jennifer Hudson, Kelly Clarkson, John Legend, Dierks Bentley, Halsey, Marshmello and Bastille, Panic! At the Disco, Brynn Cartelli and More to Perform on "Voice" Finale
The season finale will also feature special musical collaborations with the Top 4 finalists, which will be announced soon.

[12/14/18 - 12:01 PM]
Netflix Picks Up "Bonding" from Rightor Doyle
The dark comedy centers on the relationship between former high-school BFFs, Pete, a recently out gay man, and Tiff, a grad student and secretly one of New York City's top dominatrixes, who reconnect in an unexpected way years later.