[10/08/09 - 11:47 PM]
The 10 Things You Need to Know About the New Season: #9 - Most Shows Lose 25% of Their Debut Audience
By Brian Ford Sullivan (TFC)

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Welcome once again to "The 10 Things You Need to Know About the New Season," our annual feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. So with that in mind let us put on our journalistic caps and give you the cold hard truth about what's potentially ahead for some of your favorite new and returning shows...

9. Most shows lose 25% of their premiere audience by week four.

It shouldn't be too much of a surprise to learn that, for the most part, a new show's audience will fade from week to week. After all, television is weekly commitment and not everyone who watches a show's premiere will be in it for the long haul. But how large is that exodus? It turns out after the first week, 11% of viewers on average don't come back for round two. By the third week, nearly 22% of those initial premiere viewers are gone. Ultimately by a show's fourth installment, 25% of that initial audience will have tuned out. Take a look at how each new show last season fared with each successive week (the number in parenthesis denotes the rank of that week's respective change):

series (network)week 1week 2week 3week 4
mentalist, the (cbs)15.6-0.64% (7)-4.49% (6)-1.92% (6)
lie to me (fox)12.4-1.61% (9)4.84% (2)-10.48% (10)
eleventh hour (cbs)11.44.39% (4)3.51% (3)-1.75% (5)
life on mars (abc)11.3-27.43% (39)-30.09% (31)-28.32% (24)
surviving suburbia (abc)11.2-13.39% (20)-11.61% (9)-19.64% (13)
worst week (cbs)10.9-17.43% (25)-19.27% (18)-10.09% (9)
castle (abc)10.81.85% (5)-15.74% (15)-15.74% (12)
superstars of dance (nbc)10.6-8.49% (13)-32.08% (35)-38.68% (32)
harper's island (cbs)10.2-23.53% (35)-31.37% (33)-54.90% (38)
southland (nbc)9.9-3.03% (11)-18.18% (17)-32.32% (28)
fringe (fox)9.146.15% (2)3.30% (4)8.79% (3)
homeland security usa (abc)7.8-23.08% (34)-28.21% (29)-28.21% (23)
howie do it (nbc)7.8-21.79% (32)-28.21% (28)-32.05% (27)
true beauty (abc)7.6-14.47% (21)-23.68% (23)-9.21% (7)
kath & kim (nbc)7.5-18.67% (28)-33.33% (37)-28.00% (22)
secret millionaire (abc)7.4-1.35% (8)-27.03% (26)-9.46% (8)
crusoe (nbc)7.4-17.57% (26)-44.59% (40)-43.24% (36)
my own worst enemy (nbc)7.3-21.92% (33)-27.40% (27)-41.10% (35)
america's toughest jobs (nbc)7.3-2.74% (10)-10.96% (8)-44.38% (37)
cupid (abc)7.2-20.83% (30)-15.28% (14)-22.22% (15)
hole in the wall (fox)7.2-44.44% (42)-25.00% (24)-34.72% (29)
parks & recreation (nbc)6.9-13.04% (19)-23.19% (21)-26.09% (18)
gary unmarried (cbs)6.81.47% (6)8.82% (1)10.29% (2)
ex list, the (cbs)6.8-17.65% (27)-7.35% (7)-22.06% (14)
unusuals, the (abc)6.8-11.76% (18)-14.71% (13)-30.88% (25)
in the motherhood (abc)6.7-25.37% (37)-32.84% (36)-31.34% (26)
opportunity knocks (abc)6.6-9.09% (14)-21.21% (19)
kings (nbc)6.1-24.59% (36)-26.23% (25)-40.98% (34)
momma's boys (nbc)6.0-16.67% (23)-16.67% (16)-11.67% (11)
better off ted (abc)5.5-16.36% (22)-14.55% (12)-27.27% (20)
sit down, shut up (fox)5.2-19.23% (29)-59.62% (42)-71.15% (40)
dollhouse (fox)4.8-10.42% (16)-12.50% (10)-25.00% (16)
90210 (cw)4.7-31.91% (40)-29.79% (30)-38.30% (31)
do not disturb (fox)4.7-17.02% (24)-23.40% (22)
chopping block (nbc)3.8-10.53% (17)-31.58% (34)-39.47% (33)
game show in my head (cbs)3.488.24% (1)2.94% (5)11.76% (1)
privileged (cw)2.6-7.69% (12)-30.77% (32)-26.92% (19)
13: fear is real (cw)2.4-41.67% (41)-48.33% (41)-62.50% (39)
stylista (cw)2.3-21.74% (31)-21.74% (20)-26.09% (17)
valentine (cw)1.1-9.09% (15)-36.36% (38)-27.27% (21)
easy money (cw)1.1-27.27% (38)-36.36% (39)-36.36% (30)
in harm's way (cw)0.714.29% (3)-14.29% (11)0.00% (4)

Some other interesting notes: only two of the 19 shows that lost 28% (or more) of their premiere audience got renewed for second seasons: "90210" and "Southland." Conversely, "Gary Unmarried," "Fringe" and "The Mentalist" either built or stayed on par with their debut viewership, not surprisingly earning second seasons in the process. That facet however didn't help "Game Show In My Head," "In Harm's Way" and "Eleventh Hour," all of which were canceled last season. So why were they canceled then? Stay tuned.

TOMORROW: The final tools you'll need to survive the new season.

  [october 2009]  

(series past and present)
(series in development)
(tv movies and mini-series)

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NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
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[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."

[10/21/16 - 10:03 AM]
"Madonna: Rebel Heart Tour" to Premiere on Showtime(R) on December 9 at 9 PM ET/PT
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[10/21/16 - 09:55 AM]
David Blaine Is Back With an Extraordinary Special, "David Blaine: Beyond Magic," Airing Tuesday, November 15, on ABC
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[10/21/16 - 09:35 AM]
Video: Netflix's "Haters Back Off!" Star Miranda Sings Shares Some of Her Favorite Things
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[10/21/16 - 09:31 AM]
Video: Netflix Unveils The Ivory Game Trailer and Poster
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[10/21/16 - 09:29 AM]
Premiere Date Change - A&E Network Will Now Air Original Docu-Series "The Killing Season" on November 12
The newcomer will now roll out with back-to-back episodes one week later than previously announced.

[10/21/16 - 09:24 AM]
No One Can Hear You Scream: Investigation Discovery's All-New Series "Dead Silent" Premieres Tuesday, October 25 at 9/8C
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[10/21/16 - 09:02 AM]
Oxygen Media Strikes Again with New True Crime Series "Killision Course" Premiering Saturday, November 5th at 9PM ET/PT
The four-episode, genre breaking series, recreates true stories of murder connecting the victim, accomplice and killer, on a joy ride of suspense, betrayal and obsession.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 03:55 PM]
Oxygen Media Tests the Bonds of Friendship When New Competition Series "The Battle of the Ex-Besties" Premieres Tuesday, December 6 at 11PM ET/PT
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[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 01:04 PM]
Investigation Discovery Looks at When Happily Ever After Goes Horribly Wrong in All-New Series "Married with Secrets"
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