or


[10/22/09 - 03:42 PM]
USA Network to Debut New Original Series "White Collar" with Limited Commercials Exclusively Presented by Ford and Ketel One Vodka(R)
The partnership will also include in-show integration in the second half of the season, set to air in January.

[via press release from USA]

USA NETWORK TO DEBUT NEW ORIGINAL SERIES "WHITE COLLAR" WITH LIMITED COMMERCIALS EXCLUSIVELY PRESENTED BY FORD AND KETEL ONE VODKA�

White Collar Limited-Commercial Debut Presentation on Friday, October 23

NEW YORK, NEW YORK � October 22, 2009 � USA Network announced today that thanks to Ford Motor Company and Ketel One Vodka, viewers of USA Network will be able to watch the premiere of the new original series, WHITE COLLAR with limited commercial interruptions, on Friday, October 23 at 10/9c. WHITE COLLAR will debut with a special episode followed by 13 one-hour episodes starring Matt Bomer ("Chuck," "Tru Calling"), Tim DeKay ("Tell Me You Love Me," "Carniv�le"), Tiffani Thiessen ("What About Brian," "Fastlane") Willie Garson ("Sex and the City," "John from Cincinnati") and Natalie Morales ("The Middleman"). The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"We are delighted to collaborate with Ford and Ketel One Vodka to create integrated marketing campaigns that organically align their individual brands with the distinct characters of our new series," said McCumber.

America's most innovative car, the all-new Ford Taurus will be the exclusive auto partner for season 1 of the series with in-show integration of the 2010 Taurus, as well as the Ford Explorer. Ford will kick-off the night with an intro spot to the Limited Commercial Premiere of WHITE COLLAR. Coming out of the first segment, Ford will exclusively own the first commercial break featuring exciting creative for the "all-new Taurus from Ford," while signaling viewers that WHITE COLLAR will return in :60 seconds.

Additionally, Ketel One Vodka, a brand that stakes its reputation on its exceptional quality, will own the end of the Limited Commercial Premiere and treat viewers to a special expanded preview of the upcoming season of WHITE COLLAR. Their partnership will also include in-show integration in the second half of the season, set to air in January 2010, when "Ketel One on-the-rocks" will be established as Neal's signature drink.

Both Ford and Ketel One Vodka have found unique ways to align their brands' characteristics and personalities with those of the characters in WHITE COLLAR through USA's Character Profiles, which give viewers a closer look at key characters in the show. Ford will sponsor a Character Profile of the extremely dedicated and passionate FBI Agent Peter Burke (DeKay) who also drives the all-new Ford Taurus in the series. Ketel One Vodka will aligned with self-assured, stylish Ex-con turned FBI agent, Neal Caffrey (Bomer) for their Character Profile sponsorship. Each Character Profile will debut in an upcoming episode of WHITE COLLAR. "Peter" is set to debut on November 13 with "Neal" debuting on November 20, and both Character Profiles will continue to air through December 4.

Both Ford and Ketel One Vodka receive pre-promotional tune-ins, snipes and billboards leading up to the premiere as well as continuity within the season as part of their series partnership.

"The new Taurus, America's most innovative sedan is the perfect vehicle for the savvy character, Peter Burke," said Connie Fontaine, Brand content and Aalliances manager for Ford Motor Company. "We're excited to work with USA Network to not only introduce the Taurus to a new audience but also the premier of WHITE COLLAR."

"Ketel One Vodka is excited to present WHITE COLLAR's premiere with limited commercial interruptions and align closely with the character of Neal throughout the series," said Toby Whitmoyer, director of marketing, Ketel One vodka. "The show's stylish and sophisticated appeal makes the partnership a natural fit for Ketel One vodka."

WHITE COLLAR is about the most unlikely of partnerships between a con artist and an FBI agent. The story unfolds after charming criminal mastermind Neal Caffrey (Bomer) is caught by his nemesis, G-Man extraordinaire Peter Burke (DeKay). After escaping from a maximum-security prison to find his long-lost love, Neal is nabbed by Peter once again. Rather than returning to jail for this daring getaway, Neal suggests an alternate plan - provide expertise to assist the Feds in putting away elusive criminals in return for his freedom. WHITE COLLAR also stars Tiffani Thiessen, Willie Garson and Natalie Morales. WHITE COLLAR was created and is executive produced by Jeff Eastin ("Hawaii," "Meet the Marks") and comes from Fox Television Studios. Bronwen Hughes (USA's "BURN NOTICE," "Breaking Bad," "Forces of Nature") directed the pilot. The show is shot entirely on location in and around New York City.

The media/buying agencies are Team Detroit for Ford and MediaCom for Ketel One.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [october 2009]  
S
M
T
W
T
F
S
    


· CARNIVALE (HBO)
· CHUCK (NBC)
· FASTLANE (FOX)
· JOHN FROM CINCINNATI (HBO)
· MIDDLEMAN, THE (ABC FAMILY)
· SEX AND THE CITY (HBO)
· TELL ME YOU LOVE ME (HBO)
· TRU CALLING (FOX)
· WHAT ABOUT BRIAN (ABC)
· WHITE COLLAR (USA)









[08/01/15 - 11:35 AM]
2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season
The 2015 PBS Arts Fall Festival returns October 9 at 9:00/8:00c, celebrating its fifth season, with eight new weekly programs.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 09:50 AM]
New Episodes of "Super Why!" Soar Onto PBS Kids Starting August 17
Developed for children ages 3-6, the series helps kids explore reading and the alphabet, word families, spelling, comprehension and vocabulary as they follow their favorite Storybrook Village characters on interactive adventures.

[08/01/15 - 09:49 AM]
PBS Kids Premieres All-New Movie, "Curious George 3: Back to the Jungle"
In this adventure-filled feature-length movie, Curious George takes a trip to space but crash-lands in the jungles of Africa, leading to an unforgettable journey with new animal friends.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 04:01 PM]
Raven-Symone Returns to Disney Channel to Guest Star in a Special Episode of Hit Spy Comedy "K.C. Undercover," Monday, September 7
The special one hour episode featuring a tour de force of audacious physical comedy, imagination and unexpected disguises, premieres on said Monday.

[07/31/15 - 03:50 PM]
The CW Sets New Season Premiere Date for "Crazy Ex-Girlfriend" and "Jane the Virgin"
Both series will now roll out one week earlier, on Monday, October 12.

[07/31/15 - 03:33 PM]
AMC's Martial Arts Drama Series "Into the Badlands" to Premiere Sunday, November 15th at 10:00 P.M. ET/PT
The series premiere will coincide with AMC's newest movie event, "AMC FightFest," a two-week martial arts movie marathon beginning Monday, November 2 through Friday, November 13.

[07/31/15 - 03:32 PM]
AMC Confirms 15-Episode Order for Second Season of "Fear the Walking Dead"
As previously announced, the series will debut in the U.S. Sunday, August 23 at 9:00/8:00c with an extended 90-minute episode.

[07/31/15 - 03:31 PM]
AMC Places Straight-to-Series Order for "The West" (WT) from Executive Producers Robert Redford and Stephen David Entertainment
In addition, AMC announced today that "The Making of The Mob," also executive produced by Stephen David Entertainment.

[07/31/15 - 01:37 PM]
"Shadowhunters" Star Alberto Rosende to Participate in a Live Twitter Chat with Fans on Tuesday, August 4
Starting at 12:00pm PT/3:00pm ET, fans can tweet Alberto Rosende (@arosende) using #AskAlberto in their message.

[07/31/15 - 01:01 PM]
Starz Releases All New "Blunt Talk" Key Art and Trailer, First Look Photo of Lucy Lawless in "Ash vs Evil Dead," and "Survivor's Remorse" Trailer from TCA
"Blunt Talk" and "Survivor's Remorse" both kick off on Saturday, August 22 on the pay channel.

[07/31/15 - 11:58 AM]
BBC America Announces Two New Original Scripted Series and Original Scripted Development Slate
"Undercover", a gripping political thriller from acclaimed writer Peter Moffat starring Sophie Okonedo and Adrian Lester, and "Thirteen," a compelling contemporary mystery from rising star Marnie Dickens, are both on tap for 2016.

[07/31/15 - 11:20 AM]
Starz to Offer Subscribers Online and On-Demand Bingeing Opportunities for "Flesh and Bone" Limited Series and "Da Vinci's Demons" Final Season
All episodes will be available exclusively for subscribers, timed with their respective first episode premieres on October 24 and November 8.