or


[10/22/09 - 03:42 PM]
USA Network to Debut New Original Series "White Collar" with Limited Commercials Exclusively Presented by Ford and Ketel One Vodka(R)
The partnership will also include in-show integration in the second half of the season, set to air in January.

[via press release from USA]

USA NETWORK TO DEBUT NEW ORIGINAL SERIES "WHITE COLLAR" WITH LIMITED COMMERCIALS EXCLUSIVELY PRESENTED BY FORD AND KETEL ONE VODKA�

White Collar Limited-Commercial Debut Presentation on Friday, October 23

NEW YORK, NEW YORK � October 22, 2009 � USA Network announced today that thanks to Ford Motor Company and Ketel One Vodka, viewers of USA Network will be able to watch the premiere of the new original series, WHITE COLLAR with limited commercial interruptions, on Friday, October 23 at 10/9c. WHITE COLLAR will debut with a special episode followed by 13 one-hour episodes starring Matt Bomer ("Chuck," "Tru Calling"), Tim DeKay ("Tell Me You Love Me," "Carniv�le"), Tiffani Thiessen ("What About Brian," "Fastlane") Willie Garson ("Sex and the City," "John from Cincinnati") and Natalie Morales ("The Middleman"). The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"We are delighted to collaborate with Ford and Ketel One Vodka to create integrated marketing campaigns that organically align their individual brands with the distinct characters of our new series," said McCumber.

America's most innovative car, the all-new Ford Taurus will be the exclusive auto partner for season 1 of the series with in-show integration of the 2010 Taurus, as well as the Ford Explorer. Ford will kick-off the night with an intro spot to the Limited Commercial Premiere of WHITE COLLAR. Coming out of the first segment, Ford will exclusively own the first commercial break featuring exciting creative for the "all-new Taurus from Ford," while signaling viewers that WHITE COLLAR will return in :60 seconds.

Additionally, Ketel One Vodka, a brand that stakes its reputation on its exceptional quality, will own the end of the Limited Commercial Premiere and treat viewers to a special expanded preview of the upcoming season of WHITE COLLAR. Their partnership will also include in-show integration in the second half of the season, set to air in January 2010, when "Ketel One on-the-rocks" will be established as Neal's signature drink.

Both Ford and Ketel One Vodka have found unique ways to align their brands' characteristics and personalities with those of the characters in WHITE COLLAR through USA's Character Profiles, which give viewers a closer look at key characters in the show. Ford will sponsor a Character Profile of the extremely dedicated and passionate FBI Agent Peter Burke (DeKay) who also drives the all-new Ford Taurus in the series. Ketel One Vodka will aligned with self-assured, stylish Ex-con turned FBI agent, Neal Caffrey (Bomer) for their Character Profile sponsorship. Each Character Profile will debut in an upcoming episode of WHITE COLLAR. "Peter" is set to debut on November 13 with "Neal" debuting on November 20, and both Character Profiles will continue to air through December 4.

Both Ford and Ketel One Vodka receive pre-promotional tune-ins, snipes and billboards leading up to the premiere as well as continuity within the season as part of their series partnership.

"The new Taurus, America's most innovative sedan is the perfect vehicle for the savvy character, Peter Burke," said Connie Fontaine, Brand content and Aalliances manager for Ford Motor Company. "We're excited to work with USA Network to not only introduce the Taurus to a new audience but also the premier of WHITE COLLAR."

"Ketel One Vodka is excited to present WHITE COLLAR's premiere with limited commercial interruptions and align closely with the character of Neal throughout the series," said Toby Whitmoyer, director of marketing, Ketel One vodka. "The show's stylish and sophisticated appeal makes the partnership a natural fit for Ketel One vodka."

WHITE COLLAR is about the most unlikely of partnerships between a con artist and an FBI agent. The story unfolds after charming criminal mastermind Neal Caffrey (Bomer) is caught by his nemesis, G-Man extraordinaire Peter Burke (DeKay). After escaping from a maximum-security prison to find his long-lost love, Neal is nabbed by Peter once again. Rather than returning to jail for this daring getaway, Neal suggests an alternate plan - provide expertise to assist the Feds in putting away elusive criminals in return for his freedom. WHITE COLLAR also stars Tiffani Thiessen, Willie Garson and Natalie Morales. WHITE COLLAR was created and is executive produced by Jeff Eastin ("Hawaii," "Meet the Marks") and comes from Fox Television Studios. Bronwen Hughes (USA's "BURN NOTICE," "Breaking Bad," "Forces of Nature") directed the pilot. The show is shot entirely on location in and around New York City.

The media/buying agencies are Team Detroit for Ford and MediaCom for Ketel One.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [october 2009]  
S
M
T
W
T
F
S
    


· CARNIVALE (HBO)
· CHUCK (NBC)
· FASTLANE (FOX)
· JOHN FROM CINCINNATI (HBO)
· MIDDLEMAN, THE (ABC FAMILY)
· SEX AND THE CITY (HBO)
· TELL ME YOU LOVE ME (HBO)
· TRU CALLING (FOX)
· WHAT ABOUT BRIAN (ABC)
· WHITE COLLAR (USA)









[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.

[12/19/14 - 08:00 AM]
FOX's TV Everywhere Content Now Available to More Than 20 Million DirecTV Customers Nationwide
In addition, DirecTV will make the feeds of FX, FXX, FS1, FS2, National Geographic Channel and Nat Geo WILD available for out-of-home streaming on the DirecTV Everywhere platform.

[12/19/14 - 07:28 AM]
Travel Channel's Andrew Zimmern Gives Viewers a Tasty Look at Foods That Define Global Locations on New Series "Bizarre Foods: Delicious Destinations"
The 13-episode series, an extension of the popular "Bizarre Foods" franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not-to-be missed dishes.