[10/23/09 - 11:44 AM]
Worldwide Premiere of Bon Jovi's New Song to Air on USA
"Superman Tonight" will be previewed over USA Network's new character brand spot during the "White Collar" season premiere tonight.

[via press release from USA]


Bon Jovi's new album THE CIRCLE in Stores Nov 10 on Island Records "Superman Tonight" will air during the premiere of new original series WHITE COLLAR tonight

NEW YORK, NEW YORK � October 23, 2009 � Bon Jovi's "Superman Tonight" � from their highly-anticipated album THE CIRCLE -- will be previewed over USA Network's new character brand spot during the WHITE COLLAR season premiere tonight, Friday, October 23, between 10-11:12pm ET/PT. The previously unreleased track will make its broadcast debut exclusively on USA Network. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"We are thrilled at the opportunity to debut Bon Jovi's newest release as the driving anthem of our �Character Heroes' brand spot," said McCumber. "I've been a fan of Bon Jovi since their first hit, and the chance to work with Jon on a USA brand spot is an honor. This new song is the perfect expression of our unforgettable characters."

"Superman Tonight" can be heard on Bon Jovi's new album THE CIRCLE, which will be released on Tuesday, November 10 on Island Records.

Jon Bon Jovi will be a featured panelist at the "Characters Unite National Town Hall" sponsored by USA Network and Tom Brokaw. The event, which focuses on overcoming social injustices, will take place in Washington, D.C. on Wednesday, December 2.

Bon Jovi will also be the very first artist ever to appear across the many brands of NBC Universal in a unique "Artists in Residence" partnership. In the exclusive agreement, Bon Jovi's music, appearances and performances will be widely seen and heard across the multiple brands and platforms of NBC Universal, providing exclusive and compelling content across the company's many brands -- its news and cable information platforms, its cable entertainment, its broadcast network and digital assets -- and allow the band the opportunity to promote their new album to a broad, diverse audience that can not be matched in the industry.

Bon Jovi, consisting of members Jon Bon Jovi, Richie Sambora, David Bryan and Tico Torres, has set the standard for more than two decades as one of the most successful rock bands in the world. Globally, the Grammy Award-winning band has sold more than 120 million albums and performed more than 2,600 concerts in over 50 countries for more than 34 million fans.

WHITE COLLAR is about the most unlikely of partnerships between a con artist and an FBI agent. The story unfolds after charming criminal mastermind Neal Caffrey (Matt Bomer) is caught by his nemesis, G-Man extraordinaire Peter Burke (Tim DeKay). After escaping from a maximum-security prison to find his long-lost love, Neal is nabbed by Peter once again. Rather than returning to jail for this daring getaway, Neal suggests an alternate plan - providing his expertise to assist the Feds in putting away infamous and elusive criminals in return for his freedom. Tiffani Thiessen plays Peter's wife, Elizabeth, an intelligent, high-status event planner with a certain intuition of her own. Willie Garson is Mozzie, a friend of Caffrey's with a strong distrust of the Feds and an unyielding belief in conspiracy theories. Natalie Morales plays junior FBI agent Lauren Cruz who can certainly hold her own with her superiors and the master thieves she's investigating.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [october 2009]  


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