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[11/10/09 - 10:28 AM]
Donald J. Trump Partners with TV One on a Groundbreaking New Reality Series Entitled, 'Omarosa's Ultimate Merger'
"Omarosa was a great personality on the 'Apprentice' that was watched by over 40 million people as it became the #1 show on TV," said Trump.

[via press release from TV One]

Donald J. Trump Partners with TV One on a Groundbreaking New Reality Series Entitled, 'Omarosa's Ultimate Merger'

LOS ANGELES and SILVER SPRING, Md., Nov. 10 -- Real Estate Billionaire and Entertainment Mogul Donald J. Trump has partnered with TV One on a groundbreaking new reality series entitled, "Omarosa's Ultimate Merger."

Voted America's #1 reality TV villain by TV Guide, Omarosa has yet to meet her match... until now! After mixing it up with some of TV's toughest, including supermodel Janice Dickinson, talk show host Wendy Williams, and the "Celebrity Apprentice" Piers Morgan just to name a few, reality TV diva Omarosa has yet to give an inch in the boardroom, or on the reality set. But now, it is time for this strong-willed and wily schemer to settle down and find a husband.

Will she marry for love or for money? And can this bevy of bachelors tame this shrew?

"Omarosa was a great personality on the 'Apprentice' that was watched by over 40 million people as it became the #1 show on TV. Omarosa is smart, witty, and difficult, but all of these qualities will make for some very interesting entertainment," says Executive Producer Donald J. Trump.

Donald J. Trump went on to say, "I am very excited to partner with the great Comcast Corporation and TV One. They really stepped up to the plate to do this deal. TV One is making a huge impression on the cable landscape with this tremendous new show."

On the show, Omarosa will put a cadre of 12 hot, successful bachelors through a gauntlet of tests. These challenges are designed to play upon their weaknesses, test their business acumen, measure their seductive strengths, and draw out their true intentions. But these guys will fight back, and Omarosa may just meet her match. But this is all a part of the love dance... and viewers will get to see what happens when "sharks" mate.

Certainly no ordinary man could possibly weather the storm that is the cunning and opinionated Omarosa. But The Donald is not one to back down from a challenge. Don't expect these bachelors to be the usual band of romantic wimps and brainless him-bos seen in traditional dating shows. These men are all successful, egotistical, and looking forward to going toe to toe with the "Big O."

Donald J. Trump and Trump Productions President Andy Litinsky created the eight episode reality series that will be produced by Trump Productions LLC and Juma Entertainment. The Executive Producers from Trump Productions LLC are Donald J. Trump and Andy Litinsky. The Executive Producers from Juma Entertainment are Bob Horowitz and Lewis Fenton. The show will be filmed on location at the world renowned 5-star Trump International Hotel and Tower: Las Vegas.

The executives in charge of production for TV One are Jubba Seyyid and Craig Henry.

"TV One is all about bringing our viewers an entertaining and compelling take on universal aspects of the black experience -- and creating successful, loving relationships is serious business. There is no question about it: Omarosa's Ultimate Merger will be unpredictable, full of drama, and a guilty pleasure to watch," says TV One Senior Vice President of Original Programming Toni Judkins. "We know people like to watch dating shows and the drama within is always a draw, so we expect this series where successful singles match wits in the game of love to be highly fascinating, and entertaining. We look forward to working with Donald J. Trump, Trump Productions, and Juma Entertainment to bring this new series to our viewers."

"Reality fans can't get enough of Omarosa, and this partnership between Trump Productions and Juma Entertainment is going to result in an addictive, engaging show that will entertain and surprise those who have enjoyed her exploits," said Robert Horowitz, Executive Producer for Juma Entertainment. "Omarosa is known for her drive to succeed and her take-no-prisoners attitude, and watching her use these qualities in her love life will make for great TV."

The series is tentatively slated to premiere in spring 2010.

Launched in January 2004, TV One (www.tvoneonline.com) serves more than 48.4 million households, offering a broad range of entertainment, reality and lifestyle -oriented original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. TV One's investors include Radio One (Nasdaq: ROIA and ROIAK; www.radio-one.com), the largest radio company that primarily targets African American and urban listeners; Comcast Corporation (Nasdaq: CMCSA and CMCSK; www.comcast.com), the leading cable television company in the country; The DirecTV Group; Constellation Ventures; Syndicated Communications; and Opportunity Capital Partners.





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· APPRENTICE, THE (NBC)
· ULTIMATE MERGER, THE (TV ONE)





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