or


[11/11/09 - 12:44 PM]
Spike TV Unveils 'Thad Castle for College Player of the Year' Campaign to Promote New Comedy Series
The newcomer premieres Tuesday, January 12 at 10:00/9:00c.

[via press release from Spike TV]

Spike TV Unveils 'Thad Castle for College Player of the Year' Campaign to Promote New Comedy Series

Multi-Platform Campaign to Build Brand Awareness for 'Blue Mountain State' With College Sports Fans

Campaign Includes Times Square Billboard and Video Featuring Bobby Bowden, Dan Fouts, Brian Bosworth, Mike Leach and Jerry Glanville

NEW YORK, Nov. 11 -- Spike TV unveils today an ambitious, multi-platform college football player marketing campaign for Thad Castle, star senior linebacker at the fictitious college football powerhouse team featured in the upcoming Spike TV original comedy series, "Blue Mountain State" which premieres on Tuesday, January 12, 2010.

Spike's multi-media campaign is designed to build awareness for the new weekly comedy series with rabid sports fans.

"Over the past few years, similar campaigns have become more prominent and savvy. From Joey Harrington's Nike billboard in 2001 to Tennessee's current campaign promoting defensive back Eric Berry, colleges have become more sophisticated in getting the word out about their players," says Niels Schuurmans, senior vice president of brand marketing and creative at Spike TV. "Our Thad Castle For College Football Player of the Year campaign is a perfect way for Spike to reach out and not only build awareness, but tune-in with college football and general collegiate sports fans, a target audience for Blue Mountain State."

Spike's Thad Castle For College Player of the Year campaign includes the following elements:

* A 40 x 40 billboard located in Times Square, the crossroads of the world, in the heart of New York City. The billboard creative includes a call-to-action, asking fans/viewers to text the shortcode 44686 on their mobile phones and in return receive a three-minute promotional video and a direct link to Spike's "Blue Mountain State" web site bms.spike.com.

* A three-minute viral video which includes testimonials from well-known current and former football coaches Bobby Bowden (Florida State University), Mike Leach (Texas Tech) and Jerry Glanville (Houston Oilers, Atlanta Falcons) along with former NFL player Brian Bosworth (University of Oklahoma) and former San Diego Chargers quarterback and current NFL color commentator, Dan Fouts. Here is a link to the video: http://www.spike.com/video/3286970

* A web site, bms.spike.com, that features the three minute "Thad Castle For College Player of the Year" video, in addition to general information about the series, character biographies and various photo galleries.

* A thirty second version of the Thad Castle For College Player of the Year video which will air across various dayparts on Spike TV, and will also include national run during ESPN's College Football game coverage.

* A grassroots college tour where Spike will visit 14 college campuses during the month of November, the peak college football season. Schools that Spike will visit include University of Florida, University of Tennessee, University of Georgia, University of Miami, Arizona University, USC, Florida State University and University of Iowa. On select campuses, Spike will host fraternity screenings of "Blue Mountain State" and bring its own mechanical football (a la mechanical bull) ride. All campuses visited will feature "Blue Mountain State" signage and branded cheerleaders distributing Spike merchandise including t-shirts, beer cozies, mini-footballs, posters and condoms.

About "Blue Mountain State"

"Blue Mountain State" is Spike TV's first original scripted comedy series that follows the on-and-off field antics of three freshmen as they learn to adapt to life at a fictional college football powerhouse. The series stars actor and former NFL player Ed Marinaro ("Hill Street Blues"), Emmy´┐Ż Award-winner Darin Brooks ("Blue Crush"), Sam Jones III ("ER"), Alan Richtson ("Smallville"), Romanski ("The Sarah Silverman Program") and Gabrielle Dennis ("The Game"). Thirteen half-hour episodes of "Blue Mountain State" are being produced for Spike by Brian Robbins' ("Varsity Blues," "Smallville") and Sharla Sumpter Bridgett's Varsity Pictures and Lionsgate (NYSE: LGF).

About Thad Castle

Thad Castle, portrayed by Alan Ritchson, is a Blue Mountain State senior linebacker. Castle hails from Connecticut and is a two-time consensus All-American. He set the school record for tackles in a game with 23 in 2008 but was also ejected from the same game for verbally abusing the referees. Castle has already brought one championship to Blue Mountain State as team captain and is looking to bring a few more to BMS before he's done. Castle leads the team again this year in tackles and sacks, but it's his hard partying, ridiculous self-love and seemingly indiscriminate sexual appetite that really motivates the incoming freshman...to stay as far away from him as possible.

Spike TV is available in 98 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.

Billboard & Viral Video Creative Available Upon Request





  [november 2009]  
S
M
T
W
T
F
S


· BLUE MOUNTAIN STATE (SPIKE TV)











[03/05/15 - 02:44 PM]
Little Women Take a Bite Out of the Big Apple with Lifetime(R)'s "Little Women: NY" Premiering on March 25
Viewers first got a glimpse of New York's Lila Call, when she made waves with the "Little Women: LA" cast and now they'll get to see her in action on her home turf with her group of east coast besties.

[03/05/15 - 01:13 PM]
Samantha Bee Heading to TBS - Former "Daily Show" Correspondent Signs Up to Host Comedy Series
The new show, which is in the early stages of development, is being planned as a platform for Bee to apply her smart and satirical point of view to current and relevant issues.

[03/05/15 - 01:08 PM]
Great American Country Renews Three Popular Series
The network announced the renewal of season two of "Flippin' RVs" (Justin and Anna Scribner), season three of "Junk Gypsies" (Amie Sikes and Jolie Sikes) and season four of "Celebrity Motor Homes" (Blair Herter).

[03/05/15 - 11:58 AM]
Nickelodeon's "Kids' Choice Awards" Host Nick Jonas, Platinum Selling Rapper Iggy Azalea with Grammy-Winner Jennifer Hudson, And Award Winning Pop-Rock Band 5 Seconds of Summer to Perform at This Year's Show
"We are so excited to be nominated and perform at the Kids' Choice Awards! It's our first time at the show and it's going to be awesome!" said 5 Seconds of Summer.

[03/05/15 - 11:53 AM]
Starz Announces Elisabeth Shue and Jason Schwartzman to Guest Star on "Blunt Talk"
Shue and Schwartzman will both appear as possible guests for Walter Blunt's (Patrick Stewart) nightly cable news show "Blunt Talk."

[03/05/15 - 11:41 AM]
#BieberRoast Roasters to Include Hannibal Buress, Chris D'Elia, Natasha Leggero, Ludacris, Shaq, Snoop Dogg, Martha Stewart and More!
This year's dais will also feature some of today's hottest comedians including Hannibal Buress, Chris D'Elia, Natasha Leggero and Jeffrey Ross.

[03/05/15 - 11:31 AM]
NBC's "Caught on Camera with Nick Cannon" Returns with Brand New Episodes
Special half-hour episodes will air Saturday, March 7 and April 11 at 8:00/7:00c.

[03/05/15 - 11:17 AM]
Jimmy Fallon and Seth Meyers Deliver Decisive February Sweep Wins
NBC spins the late-night numbers for the February sweeps period.

[03/05/15 - 10:59 AM]
"Going Clear: Scientology and the Prison of Belief," Highlighting Stories of Former Church of Scientology Members, Who Detail Their Lives as Followers, Debuts March 29 on HBO
Alex Gibney profiles eight former members of the Church of Scientology, whose most prominent adherents include A-list Hollywood celebrities, shining a light on how the church cultivates true believers, detailing their experiences and what they are willing to do in the name of religion.

[03/05/15 - 10:35 AM]
AMC Continues the "Mad Men" Celebration with the Release of a Series of Tributes
Bryan Cranston, David O. Russell and Gayle King, among others, reminisce about the pilot, memorable moments and the end of the "Mad Men" era.

[03/05/15 - 10:06 AM]
Cast and Creators of NBC's Hit Comedy "Undateable" Up the Fun at SXSW with Comedy Showcase and Panel
Co-creator and executive producer Bill Lawrence will lead the comedy tour with series stars Chris D'Elia, Brent Morin, Ron Funches and Rick Glassman.

[03/05/15 - 10:06 AM]
Four Conference Champions Punch NCAA Tickets on FOX Sports 1
FOX Sports 1, for the second consecutive year, is the exclusive home for the entire BIG EAST Men's Basketball Tournament from Madison Square Garden in New York City, including on-site studio coverage throughout the event.

[03/05/15 - 10:00 AM]
"ACM Presents: Superstar Duets!," A New Entertainment Special Featuring an Unprecedented Lineup of Country Music Legends Performng Alongside This Year's ACM Award Nominees and Chart-Topping Artists, To Be Broadcast Friday, May 15 on CBS
Dierks Bentley, Clint Black, Luke Bryan, Kenny Chesney, Sam Hunt, Miranda Lambert, Patty Loveless, Ronnie Milsap, Darius Rucker, Dwight Yoakam, Alabama, Eli Young Band and Florida Georgia Line among those slated to appear.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:46 AM]
Smithsonian Channel(TM) Investigates the Real Story That Inspired CBS' Limited Event Series "The Dovekeepers"
The new one-hour special, "Siege of Masada," premiering Friday, March 27 at 9:00/8:00c, examines the evidence behind this powerful legend.