or


[12/17/09 - 09:03 AM]
Sex and the City's Cynthia Nixon Joins We TV's We Volunteer Public Affairs Campaign "Pledge 24 in 2010"
The campaign encourages women and the people in their lives to volunteer locally for one day (24 hours).

[via press release from WE: Women's Entertainment]

SEX AND THE CITY'S CYNTHIA NIXON JOINS WE TV'S WE VOLUNTEER PUBLIC AFFAIRS CAMPAIGN "PLEDGE 24 in 2010"

ACCLAIMED ACTRESS, MOTHER AND ACTIVIST UNITES WITH WE TV, ENCOURAGING WOMEN ACROSS THE COUNTRY TO MAKE AN EARLY NEW YEAR'S RESOLUTION: PLEDGE 24 HOURS OF VOLUNTEER SERVICE

Nixon to Appear in WE Volunteer PSAs to Debut on WE tv in Early 2010

NEW YORK, NY - December 17, 2009 - Actress/mother/activist Cynthia Nixon (Sex and the City) joins forces with WE tv's national public affairs campaign WE Volunteer (www.WEVolunteer.tv), lending her voice to inspire women to discover the power of volunteering. The announcement was made today by WE tv's President and General Manager Kim Martin and Ms. Nixon in the heart of NYC - Times Square.

As a campaign volunteer, Nixon will help to inform women of all ages about the importance of community volunteerism. Launched in April, WE Volunteer is WE tv's latest WE Empowers Women initiative encouraging women and the people in their lives to volunteer locally for one day (24 hours). The campaign makes it easy for women to learn how to volunteer in their communities, and the www.WEVolunteer.tv database allows them to quickly identify and connect with local organizations of personal interest. For Nixon, her passion lies with The Alliance for Quality Education, a NY state non-profit organization that seeks to give every child a high-quality public education. Nixon will make her WE Volunteer debut in two new Public Service Announcements (PSA) set to be filmed this winter, and which will begin airing multiple times daily beginning in early 2010 on WE tv.

Nixon said: "I am so proud to support WE tv's WE Volunteer and its "Pledge 24 in 2010" campaign. We all know it's vital that we reach out to help lend a hand. As a mother of two children it is very important to me that our schools help all kids reach their potential. Ensuring access to meaningful educational opportunities for all kids is the most important issue facing city and state leaders. Every child deserves a meaningful education. I will continue to fight for my daughter and my son and all the kids who are currently being shortchanged."

Martin noted, "As a woman, a working mother and a public advocate, Cynthia Nixon epitomizes the WE tv brand and the message of WE Volunteer that volunteering just one day a year makes a difference in the lives of the people and special causes we help," said Martin. "Cynthia is a respected role model for millions of women nationwide. We are thrilled and proud that she is joining WE tv's efforts to inspire women to give back to their communities."

The new PSAs starring Nixon follows in the footsteps of the campaign's launch "What a Difference a Day Makes" PSAs, which drove home the message that volunteering doesn't have to be overwhelming. The launch PSAs focused on healthcare, economy and education issues in response to initial viewer feedback (ages 18-49) about women's top priority areas of concern.

The Alliance for Quality Education (AQE) has quickly become New York state's lead community-based organization in the fight for high quality public education. A statewide non-profit, AQE unites a coalition of over 230 organizations of parents, children's advocates, schools, teachers, clergy, and others. Working with parents and youth, AQE serves to empower and inspire a life-long commitment to responsible, philanthropic involvement. Since her daughter started kindergarten in 2001, Nixon has been an active spokesperson in the campaign to get more funding for our public schools. Ms. Nixon is a parent of two children, a daughter and a son.

Nixon is an Emmy and Tony-award winning actress. She is currently in production on Sex and the City: the Movie 2, the sequel to New Line's 2008 summer blockbuster, which will be released by Warner Bros on May 28, 2010. Born and raised in New York City, Nixon attended Hunter College High School and has a degree in English Literature from Barnard College. She and her fianc´┐Ż Christine live in New York City with their daughter, Samantha, and son, Charlie.

WE Volunteer (www.WEVolunteer.tv), motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE Volunteer is the latest campaign of WE Empowers Women, the network's four-year-old public affairs initiative dedicated creating programs that foster and celebrate women's strength, confidence and diversity. The campaign's website, powered by VolunteerMatch, makes it easy to search for and sign up for volunteer experiences with nonprofit organizations based on location and personal interest. The site also allows participants to track the amount of hours volunteered and share their volunteer stories to inspire others. Each person that takes the pledge will be automatically entered in the network's "Chic in the City" grand sweepstakes for the opportunity to win a trip for two to New York City to attend a fabulous red carpet movie premiere and after-party, two-night stay at a boutique hotel, dinner at trendy New York hot spot, and a shopping spree at Saks Fifth Avenue, to name a few.

About WE tv

WE tv (http://www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, fresh content that is relevant to key stages of their lives. Available in 75 million homes, WE tv's programming offers viewers compelling perspectives on women's lives ranging from the ordinary to the extraordinary, presented in a non-judgmental voice. The network's originals such as the provocative signature series Bridezillas; and critically acclaimed, viewer favorites The Locator - the network's most watched series ever, Secret Lives of Women, Amazing Wedding Cakes and My Fair Wedding with David Tutera, allow viewers to observe and become emotionally involved in the real-life stories of everyday women. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.





  [december 2009]  
S
M
T
W
T
F
S
  


· SEX AND THE CITY (HBO)









[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/27/14 - 12:01 AM]
Video: Trailer of NBC's Highly Anticipated Series "A.D." from Executive Producers Roma Downey and Mark Burnett
The limited series launches Easter Sunday, April 5 on the Peacock.

[11/26/14 - 11:15 AM]
Watch a Sneak Peek at a Special Bite-Sized "Brooklyn Nine-Nine" Airing Thanksgiving, After the Football Game, on FOX
Said installment, guest starring Eva Longoria, then airs in full on Sunday, November 30 at 8:30/7:30c.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 10:45 AM]
Six Groups Battle for First Place on Wednesday, Dec. 17 in the Two-Hour Special Edition of "The Sing-Off"
Returning judges Jewel and Shawn Stockman will be joined by Fall Out Boy frontman Patrick Stump while Nick Lachey is once again set as host.

[11/26/14 - 09:56 AM]
TNT Offers On-Demand Sneak Peek of Dwayne "The Rock" Johnson's New Series "Wake Up Call"
Fans will be able to watch the sneak peek episode through the Watch TNT app & www.tntdrama.com starting Thanksgiving Day.

[11/26/14 - 09:45 AM]
Nick Jonas to Perform Hit Single "Jealous" from Self-Titled Album on Monday, Dec. 1 Telecast of "The Voice"
Hot country newcomer RaeLynn is also set to perform on the Tuesday, December 2 telecast.

[11/26/14 - 09:14 AM]
NBCSN Presents "NASCAR America" Specials Recapping the Thrilling Top Moments of 2014
The specials began airing during "NASCAR America's" 30-minute 5 p.m. ET time slot on Nov. 19, with new episodes debuting Dec. 1, 2, 10 and 11, and culminating on Dec. 16 with the Top 20 Moments of 2014.

[11/26/14 - 09:08 AM]
CBS to Broadcast Special Editions of "The Late Late Show," Jan. 5 - March 6
Judd Apatow, Will Arnett, Wayne Brady, Drew Carey, Jim Gaffigan, Billy Gardell, Sean Hayes, Thomas Lennon, John Mayer and Kunal Nayyar are among the scheduled guest hosts.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/26/14 - 08:14 AM]
USSA, NBC Sports Group and Universal Sports Network to Provide Unprecedented Coverage of 2014-15 U.S. Ski and Snowboarding Season
The partnership will result in a record 67 of hours of coverage this season across NBC, NBCSN, and Universal Sports.