or


[01/08/10 - 09:01 AM]
Electus Announces Exclusive Partnership with Will Arnett & Jason Bateman to Launch New Digital Comedic Content and Marketing Company
Ben Silverman's newly formed multimedia company will work with the duo on developing original digital content.

[via press release from Electus]

Electus Announces Exclusive Partnership with Will Arnett & Jason Bateman To Launch New Digital Comedic Content and Marketing Company

Award-winning duo joins Electus' growing roster of companies

NEW YORK, Jan. 8 -- Ben Silverman's newly formed multimedia company, Electus, an operating business of IAC (Nasdaq: IACI), today announced an exclusive partnership with comedic actors/writers Will Arnett and Jason Bateman, for which Electus will work to develop the duo's new sponsor-driven advertising and production company DumbDumb. Electus will package the twosome's original digital content within Electus' Comedy division where they will be partnered with advertisers to create original commercials and programming for distribution across multiple media platforms, including television and film.

"Will and Jason are not only great actors and comedians, but they also have an intrinsic talent for understanding what makes something funny and how that content will resonate with audiences," said Ben Silverman, CEO of Electus. "Their comedic instinct, combined with our ability to bring them together with the best advertising, production and web-pioneers in the industry, makes this a groundbreaking venture in the evolution of advertising, multimedia production and distribution."

DumbDumb is a comedy enterprise led by Will Arnett and Jason Bateman where the twosome will create commercials along with short and long form programming for distribution across all platforms. For the new endeavor, DumbDumb will utilize web production and development expertise from CollegeHumor.com, an operating business of IAC working in partnership with Electus, whose original content creations have been viewed over 300 million times and its viewers watch 100 years worth of video content each month. With CollegeHumor.com's 10+ years of experience marketing and producing for the web, to create and produce digital content that is in line with a brand's personality and marketing objectives is the perfect match for Arnett and Bateman's well-known comedic tone.

"Ben has been responsible for some of the most interesting stories and greatest comedy in recent memory," said Jason Bateman. "Now, however, he says he'd like to shift the focus away from himself. His new challenge - make them laugh online and on purpose. We're excited to be a part of it."

"Electus is the ultimate partner for Jason and me. Not only is Ben a media pioneer, but he has a great sense of humor and really understands what we want to accomplish," said Will Arnett. "Ben's extensive experience as an agent, producer and advertising innovator will help transform DumbDumb into a truly next generation enterprise."

In addition to a digital partnership, Electus will have an overall first-look deal and international distribution rights on all of DumbDumb's content, including television, motion picture and digital.

Capitalizing on the ever-evolving world of multimedia production and distribution, Electus is the industry's first non-traditional entertainment studio that connects advertisers, distributors and content creators early on in the development process, enabling sponsors to be a partner in campaigns and content creation.

For no further information, please visit www.DumbDumb.com.

About Electus

Electus is the first integrated multimedia company to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman, in partnership with IAC, the company will connect advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation.

About IAC

IAC operates more than 50 leading and diversified Internet businesses across 30 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.





  [january 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.