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[01/12/10 - 02:39 PM]
Record-Setting TruTV Joins Super Bowl Lineup with Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers
The spot will highlight the network's upcoming series "NFL Full Contact," due on Monday, February 8 at 10:00/9:00c.

[via press release from truTV]

Record-Setting truTV Joins Super Bowl Lineup With Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers

NEW YORK, Jan. 12 -- truTV, which scored its best ratings year ever in 2009, will be part of the ad lineup for CBS's broadcast of the Super Bowl. truTV's first Super Bowl ad will feature one of the NFL's most popular players, Troy Polamalu of the Pittsburgh Steelers.

truTV programming includes original series that focus on giving viewers access to places and situations they can't normally experience. The network's Super Bowl spot will highlight an addition to truTV's lineup: NFL FULL CONTACT, a behind-the-scenes look at professional football that debuts Monday, Feb. 8, at 10 p.m. (ET/PT), the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.

truTV was known as Court TV before being rebranded in 2008. In 2009, truTV enjoyed its most-watched primetime in the network's 18-year history, as deliveries grew 29% among adults 18-34 and 11% among adults 18-49.

"Clearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience," said Marc Juris, executive vice president and general manager of truTV/In Session. "Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television."

truTV's Super Bowl spot is being created by Grey, a renowned New York agency. Grey's recent Super Bowl work includes iconic spots for ETrade. truTV's ad will focus on Polamalu, one of the NFL's top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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· NFL FULL CONTACT (TRUTV)









[05/04/15 - 02:00 PM]
FOX Picks Up a Double D'OHse of "The Simpsons," Renewing Series for 27th and 28th Seasons
"I've outlasted Letterman, Jon Stewart and 'McDreamy,' because I have something they don't: a costly 200-donut-a-day addiction," said Homer Simpson.

[05/04/15 - 01:39 PM]
The World Premiere of "Christopher Titus: The Angry Pursuit of Happiness" Debuts May 9 at Midnight on Comedy Central
In Christopher Titus' sixth stand-up special, he sticks to simple subjects, like how to solve all of the world's problems, giving his own eulogy and his father's erectile dysfunction.

[05/04/15 - 12:46 PM]
American Heroes Channel Sets Its Sights on Season Two of Breakout Hit Docudrama "Gunslingers"
Currently in production on six all-new episodes, the series exposes real, often little-known adventures of the Old West's legendary characters and how their fearless pursuit of freedom and profit still resonates in America today.

[05/04/15 - 12:09 PM]
ACC's Notre Dame and Syracuse Earn Top Seeds in NCAA Men's Lacrosse Championship
The top two seeds in the championship - No. 1 Notre Dame and No. 2 Syracuse, both from the Atlantic Coast Conference - take to the field for first-round action on ESPNU on Saturday, May 9 and Sunday, May 10, respectively.

[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 11:30 AM]
History(R) Unveils Summer Programming Lineup and Premiere Dates
Highlights include four new nonfiction series and brand new episodes of hit series "American Pickers," "Counting Cars," "Mountain Men" and "Pawn Stars."

[05/04/15 - 11:01 AM]
"Red Nose Day Danceathon with Nick Cannon" Set to Stream Live in the 24 Hours Leading Up to NBC's May 21 Telecast of "Red Nose Day"
Streamed live from the NBC Experience Store at Rockefeller Center in New York City, the day of dance will be filled with guest DJs and musicians, celebrity drop-ins, and a variety of dance acts and troupes.

[05/04/15 - 11:00 AM]
Syfy Greenlights Lev Grossman's New York Times Best-Selling Fantasy "The Magicians" to Series
The 12-episode season will begin shooting in Vancouver in July.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:48 AM]
USA Network Rolls Out One of the Widest Pre-Linear Distribution Plans in Cable TV History for Pilot Episode of Award-Winning New Series "Mr. Robot"
Additionally, for the first time ever, the network will release a version of the pilot with Spanish language subtitles across On Demand platforms.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 10:13 AM]
Nickelodeon Greenlights Second Season of Daily Scripted Musical Comedy Series, "Make It Pop"
The series ranks as the most-watched long-form content on Nick.com and on the Nick App.

[05/04/15 - 10:00 AM]
Video: "Tyrant: The Devil Inside" - Official Season Two Trailer
Season two premieres Tuesday, June 16 at 10:00/9:00c on FX.

[05/04/15 - 09:32 AM]
The Stars Are Aligned and Scrubbing In for a Special Live Episode of "Undateable" Tuesday, May 5 at 9 P.M. on NBC
Zach Braff, Donald Faison, Neil Flynn, Christa Miller, Kate Walsh, Victoria Justice and Dr. Drew Pinskey are among those slated to appear.

[05/04/15 - 08:51 AM]
The Fight of the Century Reaches New Heights: Floyd Mayweather vs. Manny Pacquiao Will Now Be Seen in Space
At the request of the ISS, the fight was packaged and delivered for the crew to watch at their leisure.