or


[01/12/10 - 02:39 PM]
Record-Setting TruTV Joins Super Bowl Lineup with Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers
The spot will highlight the network's upcoming series "NFL Full Contact," due on Monday, February 8 at 10:00/9:00c.

[via press release from truTV]

Record-Setting truTV Joins Super Bowl Lineup With Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers

NEW YORK, Jan. 12 -- truTV, which scored its best ratings year ever in 2009, will be part of the ad lineup for CBS's broadcast of the Super Bowl. truTV's first Super Bowl ad will feature one of the NFL's most popular players, Troy Polamalu of the Pittsburgh Steelers.

truTV programming includes original series that focus on giving viewers access to places and situations they can't normally experience. The network's Super Bowl spot will highlight an addition to truTV's lineup: NFL FULL CONTACT, a behind-the-scenes look at professional football that debuts Monday, Feb. 8, at 10 p.m. (ET/PT), the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.

truTV was known as Court TV before being rebranded in 2008. In 2009, truTV enjoyed its most-watched primetime in the network's 18-year history, as deliveries grew 29% among adults 18-34 and 11% among adults 18-49.

"Clearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience," said Marc Juris, executive vice president and general manager of truTV/In Session. "Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television."

truTV's Super Bowl spot is being created by Grey, a renowned New York agency. Grey's recent Super Bowl work includes iconic spots for ETrade. truTV's ad will focus on Polamalu, one of the NFL's top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents´┐Ż and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [january 2010]  
S
M
T
W
T
F
S
     


· NFL FULL CONTACT (TRUTV)





[01/23/17 - 12:57 PM]
2017 NFC Championship Game Delivers 46.422 Million Combined Viewers on FOX Broadcast Network, FOX Deportes & FOX Sports GO
FOX Sports spins the numbers for Sunday, January 22.

[01/23/17 - 12:21 PM]
Series Premiere of "Hunted" Is the Season's Highest Rated New Series Debut in Adults 18-49, Adults 25-54 and Adults 18-34
CBS spins the numbers for Sunday, January 22.

[01/23/17 - 11:33 AM]
VH1's "Martha & Snoop's Potluck Dinner Party" Returns Monday, February 13 at 9PM ET/PT
Look for five additional episodes to roll out in successive weeks.

[01/23/17 - 11:10 AM]
Documentary "Eagles of Death Metal: Nos Amis (Our Friends)," Chronicling the Band's Resilience in the Wake of the Paris Terror Attack, Debuts Feb. 13 on HBO
The film explores the deep bonds between band co-founders Jesse Hughes and Josh Homme, as well as the intense connection the band has always had with its devoted fans, which moved them to return to Paris to perform once again in February 2016.

[01/23/17 - 10:51 AM]
Refinery29 Announces the Return of Female-Focused Short Film Series Shatterbox Anthology, In Partnership with TNT
The Shatterbox Anthology series has become known for providing female filmmakers of all ages, levels of recognition, and years of experience, the opportunity to bring their stories and directorial visions to life.

[01/23/17 - 10:02 AM]
Season Two of OWN's Popular Drama Series "Greenleaf" Premieres Wednesday, March 15
The first eight episodes of the new season will debut on Wednesday, March 15 with the remaining eight due this summer.

[01/23/17 - 10:02 AM]
Freeform's February Funday Event Airs February 18 - 19
Freeform's Funday weekend features a horde of heroes from beloved Disney movies, including the premiere of Disney's "Big Hero 6."

[01/23/17 - 10:01 AM]
Freeform's Valentine's Day Weekend Programming Event Airs February 11 - 12
Highlights include the premiere of "What's Your Number?" and a special edition airing of "The Notebook."

[01/23/17 - 10:00 AM]
Jenny Ramirez Joins Turner as Vice President of Unscripted Programming for TBS & TNT
Ramirez joins TBS & TNT from Irwin Entertainment, where she served as both senior vice president of development and co-executive producer for the company's robust slate of NBC specials.

[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 09:51 AM]
Video: Two New Promos for "FEUD: Bette and Joan," FX's New Anthology Series from Ryan Murphy
Catch the series premiere Sunday, March 5 on the cable channel.

[01/23/17 - 09:36 AM]
HGTV Renews "Desert Flippers" for a Second Season
The 10-episode season is set to premiere in June 2017.

[01/23/17 - 09:01 AM]
"Saturday Night Live" Returns in February with Back-to-Back Shows
On February 11, Alec Baldwin will return for his record-breaking 17th time as host.

[01/23/17 - 08:39 AM]
Sunday's Broadcast Ratings: AFC Championship Sparks Big Numbers for CBS
The Eye easily wins the night in all categories.

[01/23/17 - 08:21 AM]
Groundhog Day and Punxsutawney Phil Come to Animal Planet on February 2
"As Groundhog Day is the only national holiday dedicated to an animal, we at Animal Planet are proud to give Punxsutawney Phil and the Inner Circle a television home," said Patrice Andrews.