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[01/12/10 - 02:39 PM]
Record-Setting TruTV Joins Super Bowl Lineup with Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers
The spot will highlight the network's upcoming series "NFL Full Contact," due on Monday, February 8 at 10:00/9:00c.

[via press release from truTV]

Record-Setting truTV Joins Super Bowl Lineup With Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers

NEW YORK, Jan. 12 -- truTV, which scored its best ratings year ever in 2009, will be part of the ad lineup for CBS's broadcast of the Super Bowl. truTV's first Super Bowl ad will feature one of the NFL's most popular players, Troy Polamalu of the Pittsburgh Steelers.

truTV programming includes original series that focus on giving viewers access to places and situations they can't normally experience. The network's Super Bowl spot will highlight an addition to truTV's lineup: NFL FULL CONTACT, a behind-the-scenes look at professional football that debuts Monday, Feb. 8, at 10 p.m. (ET/PT), the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.

truTV was known as Court TV before being rebranded in 2008. In 2009, truTV enjoyed its most-watched primetime in the network's 18-year history, as deliveries grew 29% among adults 18-34 and 11% among adults 18-49.

"Clearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience," said Marc Juris, executive vice president and general manager of truTV/In Session. "Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television."

truTV's Super Bowl spot is being created by Grey, a renowned New York agency. Grey's recent Super Bowl work includes iconic spots for ETrade. truTV's ad will focus on Polamalu, one of the NFL's top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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· NFL FULL CONTACT (TRUTV)









[07/29/15 - 02:18 PM]
Through the Eyes of the Spies: New Documentary Reveals a Unique Perspective on the Life of Fidel Castro
"Castro: The World's Most Watched Man" will premiere on AHC in 4Q 2015 and on Discovery Networks International's factual channels in more than 220 countries and territories this fall.

[07/29/15 - 01:42 PM]
ABC Family to Give Viewers a First Look at "Kevin From Work" on Facebook
The show will premiere on ABC Family on Wednesday, August 12 at 8:00/7:00c with two back-to-back episodes.

[07/29/15 - 01:17 PM]
Travel Channel's "36 Hours" Based on The New York Times' Popular Weekly Column Premieres Monday, August 17th at 8:00PM ET/PT
Co-hosts Kristen Kish and Kyle Martino arrive in a new city each week where they'll have a weekend to meet insiders who will point them to the best restaurants, hot spots and attractions.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 12:49 PM]
Grammy(R) and Academy Award(R)-Winning Sensation John Legend and His Get Lifted Production Company to Executive-Produce WGN America's Highly Anticipated Dramatic Thriller, "Underground"
Additionally, Get Lifted will oversee the score, soundtrack and all music aspects of the series.

[07/29/15 - 11:32 AM]
OWN: Oprah Winfrey Network Announces Fall Premieres
New seasons of "For Better or Worse," "Iyanla: Fix My Life," "Oprah: Where Are They Now?" and "If Loving You is Wrong" will kick things off in September.

[07/29/15 - 11:32 AM]
E! Announces New Series "Hollywood Teen Medium" (Working Title)
Following the life of 19-year old Tyler Henry, the series explores the world of this self-proclaimed clairvoyant medium as he balances his unique abilities with trying to be a regular teenager.

[07/29/15 - 11:01 AM]
Comedy Central's "The Daily Show" Executive Team to Remain with Late-Night Flagship Franchise
"Steve, Jen, Tim, Jill and Adam have been key architects of 'The Daily Show's' success, and we are excited that they will continue at the core of the creative team working with Trevor Noah as the show evolves," said Michele Ganeless.

[07/29/15 - 10:29 AM]
"The Men in Blazers Show" Season Premiere This Mon., Aug. 3 at 11 P.M. ET on NBCSN
The season premiere of the 30-minute show will feature NBC Sports Group's Premier League analysts Robbie Earle and Robbie Mustoe, hosts of The 2 Robbies "Football" Show on NBC Sports Radio, as they preview the 2015-16 season.

[07/29/15 - 10:08 AM]
Nat Geo WILD Highlights the Importance of Big Cat Awareness with Full Lineup of World Lion Day Programming, Aug. 10
The network's programming initiative also draws awareness to the National Geographic Society's Big Cats Initiative with public service announcements and on-air promotional attention, kicking off Wednesday, July 29.

[07/29/15 - 10:02 AM]
MTV Announces Season Two Pick-Up for "Scream" During Summer TCA Presentation
Plus: the network sets return dates for "Finding Carter" and "Ridiculousness."

[07/29/15 - 09:45 AM]
HBO Documentary Films Acquires U.S. Rights to Leah Wolchok's "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The feature-length documentary debuts Monday, Dec. 7 (9:00-11:00 p.m. ET/PT) exclusively on HBO, following a limited theatrical run (Nov. 20-Dec. 3).

[07/29/15 - 09:01 AM]
FX Networks Launches Emojis Based on Hit Original Series
"Archer," "It's Always Sunny In Philadelphia," "The Strain," "Man Seeking Woman" and "Sex&Drugs&Rock&Roll" are among the initial offerings.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:40 AM]
NBC Confirms "Welcome to Sweden" Exit, "Hollywood Game Night" Repeats to Fill Slot
Plus: look for the "Mr. Robinson" one-hour premiere to rebroadcast Sunday, August 9 at 7:00/6:00c.