or


[01/15/10 - 11:46 AM]
Bravo Partners with Nexxus as Fully Integrated Sponsor for Third Season of "Shear Genius" Premiering Wednesday, February 3 at 10 PM ET/PT
The new season will now launch at 10:00/9:00c instead of the previously announced 11:00/10:00c slot.

[via press release from Bravo]

BRAVO PARTNERS WITH NEXXUS AS FULLY INTEGRATED SPONSOR FOR THIRD SEASON OF "SHEAR GENIUS" PREMIERING WEDNESDAY, FEBRUARY 3 AT 10 PM ET/PT

First Ever "Shear Genius Salon" Opens At Sundance Film Festival

NEW YORK - January 15, 2010 - Bravo books an appointment with Nexxus� Salon Hair Care as the sole integrated sponsor for the upcoming season of the hair-centric hit creative competition series, "Shear Genius," premiering Wednesday, February 3 at 10 p.m. ET/PT. The cross platform sponsorship deal includes exclusive in-show brand integration, on-air sponsorship and customized vignettes featuring the show's new host, sponsorship of Bravo's live voting, interactive photo galleries, as well as other digital and off-channel elements.

The Nexxus brand will be fully integrated into each episode as the stylists work in the "Shear Genius Nexxus Salon," stocked solely with Nexxus hair care products. They will also serve as the prizing partner for the series, furnishing the winner with $100,000 in prize money and an apprenticeship with Nexxus Salon Hair Care. Throughout the series, Nexxus will unveil sponsored custom vignettes featuring "Shear Genius" host Camila Alves and Nexxus Creative Director Kevin Mancuso, presenting fans with how-to's on achieving hot styles with the help of Nexxus products.

Through the Nexxus sponsored live voting, fans can engage online and on their mobile devices, with a weekly chance of winning $500 for a hair makeover and a grand prize of $10,000 compliments of Nexxus Salon Hair Care. On BravoTV.com, Nexxus will have a custom online challenge where the style-savvy fan can submit photos of their own hair creations to win weekly prizes, as well as a "Rate The 'Do" interactive photo gallery where engaged users can weigh-in on looks from each episode of the show.

"We are thrilled to be back for a third season of Shear Genius," said Brandy Ruff, Alberto Culver Director of Integrated Marketing Communication. "It is a natural fit for Nexxus, a company with 30 years of salon experience, to sponsor a program that celebrates the professional community and provides viewers with an insight into the world of hair care."

Bravo presents the first-ever "Shear Genius Salon" opening January 22 through January 24, during the 2010 Sundance Film Festival to support Locks of Love. "Shear Genius" judge, celebrity stylist Jonathan Antin, and Nexxus Creative Director Kevin Mancuso will be creating looks for the event's A-list guests at the salon located in The Main Event Red Carpet Lounge & Green Suite in the heart of Park City, Utah. Locks of Love will welcome any hair donations at the "Shear Genius Salon," and founder Madonna Cauffman will speak on the organizations efforts, as well as provide demonstrations on how to properly donate hair. An educational video on how-to donate hair to Locks of Love can be found at www.nexxus.com.

Bravo's creative hair-styling competition series "Shear Genius" is back for its third season with a whole new look. International model and handbag designer Camila Alves makes her hosting debut alongside new series judge Jonathan Antin, celebrity stylist and former star of Bravo's hit series "Blow Out." Famed stylist Kim Vo returns as a judge for his second season, and new to the series, accomplished stylist Orlando Pita adds his voice of expertise as mentor to the contestants.

In the premiere episode, the twelve stylists arrive in Los Angeles where they meet new host Camila Alves and this season's panel of judges - celebrity stylist Jonathan Antin (star of Bravo's "Blowout") and renowned stylist Kim Vo. In their first shortcut challenge, the stylists must give unruly punk rockers a more polished look, with the brash Antin as their first guest judge. The competition gets even more edgy during the elimination challenge when the contestants collaborate with hot Hollywood swimwear company, L*Space to create sophisticated styles for a risqu� fashion show. Monica Wise, lead designer for L*Space Swimwear, joins as a guest judge.

"Shear Genius" is produced by Reveille for Bravo. Mark Koops, Howard T. Owens and Teri Kennedy serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [january 2010]  
S
M
T
W
T
F
S
     


· BLOW OUT (BRAVO)
· SHEAR GENIUS (BRAVO)





[02/10/16 - 05:01 PM]
Video: "House of Cards" Season Four Trailer
Kevin Spacey and Robin Wright return in the new season, premiering Friday, March 4 on the streaming service.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 02:45 PM]
Netflix Confirms Additional Casting for "Gilmore Girls" (WT) Series
Milo Ventimiglia, Matt Czuchry, Liza Weil and Yanic Truesdale are set to return to their original characters.

[02/10/16 - 02:30 PM]
All-New Military-Inspired Competition Series "American Grit" to Debut Following Return of "Bones" on Thursday, April 14, on FOX
Starring John Cena, the series follows 16 of the country's toughest men and women as they are split into four teams and face a variety of military-grade and survival-themed challenges set in the wilderness of Pack Forest in Eatonville, WA.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 12:48 PM]
USA Network Announces Series Pick-Up for "Shooter"
Ryan Phillippe and Omar Epps star in the project, based on the Mark Wahlberg-led feature of the same name.

[02/10/16 - 12:40 PM]
Kick-Ash Cast of Starz Original Series "Ash vs Evil Dead" Expands for Second Season
Lee Majors will play the role of Brock Williams, Ash's father, and Ted Raimi will play the role of Ash's childhood best friend, Chet Kaminski.

[02/10/16 - 12:35 PM]
Pre-Game with El Rey Network on Sunday, February 28, As They Celebrate The 88th Academy Awards with the "Director's Chair Red Carpet Marathon"
Quentin Tarantino, George Miller and Sylvester Stallone are among the featured auspices.

[02/10/16 - 12:05 PM]
"The Simpsons" Load Up and Journey to Daytona 500 In Support of 2016 FOX NASCAR Season Opener
"Being able to tap into such a recognizable, iconic part of pop culture is an extremely strong asset to be able to draw on," said Robert Gottlieb.

[02/10/16 - 12:05 PM]
Praise the Lord! Bravo Media's "Thicker Than Water" Season Three Premieres Sunday, March 27 at 10PM ET/PT
This season, Ben faces the stark reality that the Tankard household has become an empty nest and also realizes there are deep emotional wounds that need to be healed within the family.

[02/10/16 - 12:02 PM]
Bob Costas to Host NBC's Primetime Rio Olympics Coverage
Costas has served as primetime host for every Olympics on NBC since 1992, including the 2012 London Games, which is the most-watched television event in U.S. history, reaching 217 million viewers.

[02/10/16 - 11:35 AM]
Video: AMC Releases First Four Minutes of Highly Anticipated "The Walking Dead" Mid-Season Premiere Episode
In addition, Hallmark eCards has partnered with "The Walking Dead" to create unique, original Valentine's Day eCards inspired by the show.

[02/10/16 - 11:16 AM]
WGN America Unveils Key Art and Behind-the-Scenes Music Featurette for "Underground," The Highly Anticipated Escape Thriller Premiering March 9 at 10 PM ET/PT
The featurette goes behind-the-scenes with executive producer and music titan John Legend and composers Laura Karpman, a multi-Emmy Award winner, and Raphael Saadiq, a celebrated singer/songwriter and producer.

[02/10/16 - 10:57 AM]
LMN Bolsters Programming Slate with the Launch of New Docuseries "Codependent" on March 8 and Original Movie "House of Darkness" on April 17
Plus: look for the return of "My Haunted House" and "The Haunting of..." on March 28.

[02/10/16 - 10:45 AM]
E! Vows to Deliver the Drama When the "#RichKids of Beverly Hills" Strut Down the Aisle Beginning Sunday, April 17th at 10PM ET/PT
The eight-episode season will follow blogger babe Morgan Stewart and real estate mogul Brendan Fitzpatrick's diamond encrusted road to the altar.