JESSICA SIMPSON SET TO TRAVEL AROUND THE WORLD TO FIND "THE PRICE OF BEAUTY" IN A NEW ORIGINAL SERIES ON VH1

VH1 New Original Series Set to Premiere on Sunday, March 14th at 10 PM*

PASADENA, CA � January 15, 2010 � No matter where you are in the world, chances are, you know that Jessica Simpson is no stranger to the spotlight. Her hit pop and country songs, movies, television and eponymous collection of shoes, clothes, bags etc. have helped to keep her in America's eye, but we all know Jessica for more than just her career achievements. Jessica has been followed, studied and scrutinized since she released her first hit single at the age of 19. Now, Jessica turns the tables on our culture and cultures all over the world in her new original series on VH1, "Jessica Simpson's The Price of Beauty." The series is set to premiere on Sunday, March 14 at 10PM.*

In the new VH1 docu-series, produced by RDF USA ("Wife Swap", "Secret Millionaire"), Jessica travels to Japan, Thailand, France, Brazil, Uganda, Morocco, and India then back home to Los Angeles to meet every day women and some local pop culture icons. She examines the local fashions, dietary fads and beauty regimes and even participates in some extreme practices in order to reveal what constitutes beauty in these foreign cultures.

Viewers can catch a sneak peek of the season's first episode on VH1.com on Monday, March 8 � one week before the on-air premiere. Subsequent episodes will be available on VH1.com the morning after they air. Additional video content from "Jessica Simpson's The Price of Beauty" including extras from each episode will be available on VH1.com and on VH1 Mobile throughout the season.

"Jessica Simpson's The Price of Beauty" is executive produced by Chris Coelen and Claire O'Donohoe for RDF USA. Jessica Simpson and Joe Simpson also serve as executive producers. Executive producing for VH1 are Jeff Olde, Jill Holmes, and Sean Boyle.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

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* All times ET/PT