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[01/19/10 - 12:32 PM]
ABC and Cafe Press Form Visionary Relationship to Let Viewers Take the Reins to Create Authorized Show Merchandise
"Lost," "Desperate Housewives," "Grey's Anatomy," "Scrubs" and "Legend of the Seeker" are among the initial offerings.
[via press release from ABC]

ABC AND CAFE PRESS FORM VISIONARY RELATIONSHIP TO LET VIEWERS TAKE THE REINS TO CREATE AUTHORIZED SHOW MERCHANDISE

Groundbreaking Concept Allows Fans of Hit ABC Entertainment Group Shows to Design Authorized Apparel and Gifts, Sharing in Revenue Stream

ABC Entertainment Group and CafePress, the online epicenter for user-designed apparel and gifts, today announced a licensing agreement that allows TV fans to design and sell authorized show merchandise. Fans of the hit ABC shows � Lost, Desperate Housewives, Grey's Anatomy, Scrubs and Schoolhouse Rock along with Legend of the Seeker (from ABC Studios) � can unleash their creativity to design custom apparel and gifts by following the official guidelines. Fans can visit CafePress.com to create products and purchase merchandise designed by other fans fully encompassing fan engagement within this merchandise platform. In addition, CafePress will be launching a shop featuring official Schoolhouse Rock merchandise.

"These days, fans have more and more ways to engage with their favorite brands, be it through online fan sites, social media networks or blogs. CafePress takes fan engagement to the next level by mobilizing a community's passion to create a marketplace of tangible, unique products," comments CafePress Vice President of Marketing Amy Maniatis. "Through our licensing arrangement with ABC, we're able to engage top fan communities that are passionate about popular shows like Lost and Grey's Anatomy to create merchandise that can be inspiring, personalized and often insightful."

"Each week our dedicated ABC viewers tune in to follow the latest twists and turns of the Oceanic 815 survivors or to hear the latest gossip on Wisteria Lane," comments ABC Entertainment Group Vice President of Business Planning and Development Mia Rondinella, "Through our innovative relationship with CafePress, we're able to reward our viewers with a wholly unique and personal way to engage with the ABC shows and characters that they love. We value our fans immensely. Providing them with new and exciting ways to further express and share their passion for our shows is very important to us."

Fans can learn more about getting started on their own merchandise designs by visiting:

� Lost

� Desperate Housewives

� Grey's Anatomy

� Scrubs

� Legend Of the Seeker

� Schoolhouse Rock

About CafePress

CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create T-shirts, mugs, posters and other gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.

Learn more about CafePress at http://www.cafepress.com or on their international sites in Australia (http://www.cafepress.com.au), Canada (http://www.cafepress.ca) and the United Kingdom (http://www.cafepress.co.uk).





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· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· LEGEND OF THE SEEKER (SYNDICATION)
· LOST (ABC)
· SCRUBS (ABC)




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