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[02/09/10 - 12:27 PM]
Animal Planet Goes Hook, Line and Sinker with Matt Watson, "Madman of the Sea"
As previously reported, the newcomer will launch Tuesday, March 2 at 10:00/9:00c.

[via press release from Animal Planet]

ANIMAL PLANET GOES HOOK, LINE AND SINKER WITH MATT WATSON, �MADMAN OF THE SEA�

New Six-Part Series Follows the Wild Adventures of Kiwi Fisherman

(New York, New York, February 9, 2010) - While most people's aspirations are grounded firmly on land, Matt Watson's dreams are purely of the sea. Since childhood, the water has been his true home. At only the age of seven, Matt became the skipper of his own dinghy, eventually becoming the captain of his own commercial fishing vessel while still in his teens. Today, Matt is dubbed the "fish whisperer" by his peers for his ability to lure the biggest, fastest, baddest sea creatures that lurk beneath the surface. He feeds off adrenaline and travels the uncharted seas looking for that next great catch, and he's willing to do anything to find it.

Debuting Tuesday, March 2, 2010, at 10 PM (ET/PT), Animal Plant christens MADMAN OF THE SEA, a no-holds-barred fishing expedition led by Matt and his band of friends/crew on their most outrageous expeditions. Matt completes such extraordinary stunts as jumping from a hovering helicopter into the ocean to wrestle a giant marlin and becoming an instant Internet video sensation, faking his own death by shark attack and even capturing a fierce great white shark with only a hand line. And if the stunts aren't deadly enough Matt and his team risk life and limb to get the action on film, up close and under the water. The six-part series takes the best footage from his recent adventures shown Down Under and packages them for an American audience.

"Matt is a daredevil with a passion for the open water," marvels Marjorie Kaplan, president and general manager of Animal Planet Media. "His stunts are gut-wrenching and intense, but at his core, he is in love with the sea and the creatures that live in it, even if he shows it in a truly mad manner!"

MADMAN OF THE SEA is loaded with fast-paced footage of exotic sea animals from The Bay of Islands off the coast of New Zealand, an area legendary to sport fishermen. But this is no ordinary fishing show; Matt and his crew are gutsy, risky and a little bit crazy, and there's no telling what they might do. At the same time, the show contains an underlying message of conservation fueled by Matt's deeply held belief that the sea is one of the greatest gifts we can pass to future generations. Matt practices techniques in catch-and-release fishing, emphasizing tagging the fish that he catches so that researchers may better track these species' behavior and migration patterns. These studies are paramount for species' survival, all the while demonstrating that high action and adventure on the seas don't need to come with the price of death for these rare animals.

MADMAN OF THE SEA is produced by Hoff Productions. Michael Hoff is the executive producer for Hoff Productions, and Dawn Sinsel is the executive producer for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





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· MADMAN OF THE SEA (ANIMAL PLANET)





[02/10/16 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Dramas Top Viewers, Demos
"NCIS" once again leads the night in total viewers and adults 18-49.

[02/10/16 - 07:56 AM]
HGTV Lands #1 Position in Cable W25-54 Prime Ratings for Three Consecutive Weeks
HGTV spins the numbers for the weeks of January 18, January 25 and February 1.

[02/10/16 - 07:43 AM]
"Unrivaled: Royce Gracie" Premieres Friday, February 12 at 11:00pm ET/PT on Spike
The half-hour show delves into the first family of MMA, The Gracies, and the incredible legacy they created.

[02/10/16 - 07:25 AM]
Nickelodeon's "The Halo Effect" Recognizes Florida Teen Jaylen Arnold for His Anti-Bullying Activism in "Jaylen's Challenge," Premiering Monday, Feb. 22, at 8:30 P.M. (ET/PT)
The episode profiles Arnold, a 14-year-old from Lakeland, Fla., who decided to take a stance against bullying and build a friendlier world through his organization, Jaylen's Challenge Foundation.

[02/10/16 - 06:30 AM]
Families Around the World Will Come Together with "Beat Bugs," The Netflix Original Series for Kids Inspired by the Music of The Beatles
The series features original characters and a world created by Josh Wakely, who will direct, write and produce the series.

[02/10/16 - 06:04 AM]
Amazon Orders Original Kids Series "Thunderbirds Are Go"
The series is a reinvention of the 50-year-old classic "Thunderbirds," and features the world's most famous family of heroes, International Rescue, and Rosamund Pike as Lady Penelope.

[02/10/16 - 06:00 AM]
Grammy Live(R) to Bring Music Fans Multiplatform Coverage of Music's Biggest Night(R) on Monday, Feb. 15
Grammy Live is a unique experience that complements at-home viewing for Grammy Awards viewers.

[02/09/16 - 05:00 PM]
Video: Netflix Releases Official "Fuller House" Trailer
The Fuller House cast goes back home Friday, February 26 in all territories where Netflix is available.

[02/09/16 - 03:02 PM]
ABC Proudly Announces an All-New, All-Original Animated "Frozen" Special from Walt Disney Animation Studios
The currently untitled "Frozen" special will air Holidays 2017 (date tba) on the ABC Television Network.

[02/09/16 - 02:41 PM]
Animal Planet's "Puppy Bowl XII" Was #1 on Cable Among Adults 25-54 and Women 18-49 on Sunday
Animal Planet spins the numbers for Sunday, February 7.

[02/09/16 - 02:22 PM]
Historical Series "The White Princess" Produced by Company Pictures Takes Court at Starz
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[02/09/16 - 12:57 PM]
Hallmark Channel's "Kitten Bowl III" Reaches 4.4 Million Unduplicated Viewers and Is #2 on Twitter for the Day
The Hallmark Channel spins the numbers for Sunday, February 7.

[02/09/16 - 11:18 AM]
"Hallmark Hall of Fame" Moves to Hallmark Channel
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[02/09/16 - 11:09 AM]
"Supergirl" Soars 20% in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, February 8.

[02/09/16 - 11:00 AM]
"The Late Show EP," Featuring Six Original Songs by Jon Batiste and Stay Human, Available Now for Purchase and Streaming
The album, which was recorded in January at Avatar Studios and The Ed Sullivan Theater in New York, is now available for purchase on iTunes, Amazon Music and Google Play.