or


[02/10/10 - 09:02 PM]
Walmart and Procter & Gamble Collaborate to Provide Family-Friendly TV Programming
The "Family Moments" campaign will kick off with NBC's presentation of "Secrets of The Mountain" on April 16.

[via press release from Walmart]

Walmart and Procter & Gamble Collaborate to Provide Family-Friendly TV Programming

Joint effort is a key anchor to Walmart's Family Moments campaign

BENTONVILLE, Ark., February 11, 2010 - Today, Walmart (NYSE: WMT) announced the official launch of its Family Moments campaign, a marketing, in-store and digital initiative designed to provide more entertainment options for the entire family. This is in direct response to research which reveals that parents across America are seeking more family-oriented entertainment for the whole family to enjoy together. A focal point of Family Moments is a project with Procter & Gamble (NYSE: PG) to produce family-friendly TV programming, beginning with "Secrets of The Mountain," a TV movie which will debut on NBC on April 16, 2010.

A critical research effort that supports Family Moments was conducted by the Association of National Advertisers (ANA) Alliance for Family Entertainment in spring of 2009. P&G is co-founder, and Walmart is co-chair with P&G, of the Alliance for Family Entertainment. The research was designed to better understand what consumers are seeking in family-friendly TV as well as the impact of programming on the efficacy of advertising. The most important finding was the clear desire for more options when it comes to quality entertainment for the family. In fact, only 23% of respondents reported being satisfied with the amount of family-oriented programming currently available. And in another study conducted jointly between Walmart and P&G, 85% of respondents said they would go out of their way to "find and watch quality family-friendly programming." From an advertising perspective, both studies reinforced the importance of family-friendly ads appearing in the context of family-friendly TV content and the degree to which consumer perceptions of a company are shaped by the TV shows, events or activities that it sponsors.

"At Walmart, we are committed to delivering more quality family entertainment options to parents across the country. It's something we know our shoppers want, it's important to the growth of our business, and it's one more way we are delivering on our brand promise to help families save money and live better." said Stephen Quinn, chief marketing officer for Walmart.

"Secrets of The Mountain," a two-hour movie, is a drama/adventure and focuses on Dana James, a public defender and single mother who takes her family to visit a mountain cabin they inherited from their eccentric uncle, only to find themselves embarking on the adventure of a lifetime. For over five decades, P&G Productions has produced nearly 50 movies of the week, 35 years of "People's Choice Awards," 20 soap operas and a number of beauty pageants and variety shows.

"We are pleased to be working with Walmart on their Family Moments initiative to positively impact the number of choices families have for television entertainment," said Marc Pritchard, global marketing and brand building officer for P&G. "As a company of family brands, we know that context matters, and we're proud to advertise our brands in this broadly appealing content."

In addition to TV programming, the Walmart Family Moments campaign covers other areas important to parents, including memorable family activities such as family game night. In September of 2009, Walmart launched a new "Family Moments Destination" across all stores with ideas and products to help design a complete family night experience. Additional Family Moments initiatives will be announced in the months to follow.

About Walmart

Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com.

About P&G

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Mach3�, Bounty�, Dawn�, Gain�, Pringles�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Oral-B�, Duracell�, Olay�, Head & Shoulders�, Wella�, Gillette�, Braun� and Fusion�. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.





  [february 2010]  
S
M
T
W
T
F
S
 


· SECRETS OF THE MOUNTAIN (NBC)





[09/17/14 - 01:35 PM]
ABC Family's "100 Days Until Christmas" Campaign a Social Media Hit on Facebook
"Pretty Little Liars" continues to be dominate on Twitter, ranking as TV's #1 most-tweeted TV drama series of Summer 2014.

[09/17/14 - 01:35 PM]
The Viral Video Show That Started It All, "America's Funniest Home Videos," Celebrates 25th Anniversary with Maker Studios Content Partnership Anchored by Original Clip Show "ShayFV" Starring Shay Carl
The original content initiative extends an existing relationship between Vin Di Bona Productions and Maker Studios.

[09/17/14 - 01:34 PM]
Former President Bill Clinton to Appear on "The Daily Show with Jon Stewart" Thursday, September 18 at 11 p.m. ET/PT
President Clinton will preside over the 10th Clinton Global Initiative Annual Meeting, which takes place next week (September 21-24) in New York City.

[09/17/14 - 01:33 PM]
A+E Networks(R) Hits 22 Million Downloads with TV Everywhere Apps
The free, ad-supported TV Everywhere apps offer fans access to full episodes, movies and exclusive clips of their favorite A+E Networks HD programming.

[09/17/14 - 12:44 PM]
TBS to Celebrate 20 Years of "Friends" with 20-Episode Marathon on Sept. 22
"We're thrilled to be celebrating Friends' 20th anniversary by giving fans the chance to choose their favorite episodes for TBS's 20-episode marathon," said Phil Oppenheim.

[09/17/14 - 12:38 PM]
SundanceTV Celebrates Academy(R) Award Winner Danny Boyle
In honor of his upcoming series "Babylon," SundanceTV is featuring an evening-long celebration of the renowned director, including the original long form episode that inspired the series of the same name.

[09/17/14 - 12:24 PM]
HGTV's "Love It or List It" Begins Production in Raleigh-Durham
Producers at Big Coat Productions are actively seeking potential homeowners who are torn between renovating their existing home and relocating to a new residence.

[09/17/14 - 12:16 PM]
TV Land Hosts a Two-Day Marathon for the 30th Anniversary of "The Cosby Show"
The marathon begins Saturday, September 20 at 2pm with fan favorite episode, "How Ugly Is He?"

[09/17/14 - 12:15 PM]
FX Networks Announces 2014 New York Comic Con Schedule
"The Americans," "Archer" and "The League" are the among the network's shows being featured.

[09/17/14 - 12:01 PM]
Sit Back, Relax and Enjoy Television's Most Buzzworthy Moments as Bravo Media's "The People's Couch" Returns Tuesday, October 7 at 10PM ET/PT
This documentary series turns the cameras around on everyone's favorite couchers as they share their sentiments - whether good, bad or ugly - on this Fall's buzziest and most talked about "water cooler" series.

[09/17/14 - 11:59 AM]
"The 50 Year Argument," An Inside Look at the New York Review of Books, Debuts Sept. 29, Exclusively on HBO; Martin Scorsese and David Tedeschi Direct
The film marks Scorsese's third documentary to be presented on HBO, and Tedeschi's first co-directing project with Scorsese.

[09/17/14 - 11:14 AM]
Oxygen Media Goes Mad for New Series "My Crazy Love" Premiering Tuesday, October 28 at 10PM ET/PT
Each week, real people share their personal stories about a time in their life when the intoxication of love led them to extreme behavior and embarrassing acts.

[09/17/14 - 11:13 AM]
Discovery Channel and BBC Track One of the World's Rarest Animals in "Last Tiger Standing"
The one-hour special premieres Thursday, September 25 at 10:00/9:00c on the network.

[09/17/14 - 10:52 AM]
Time to Set the DVR: A Guide to CMT's Fall Lineup
Among the newly announced dates are the return of "Redneck Island" and two one-hour specials from "Party Down South."

[09/17/14 - 10:29 AM]
PBS to Present "America After Ferguson" Friday, September 26, 2014, 8-9 p.m. ET
The special will be taped before an audience on Sunday, September 21, at the Touhill Performing Arts Center on the campus of the University of Missouri-St. Louis.