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[02/10/10 - 09:02 PM]
Walmart and Procter & Gamble Collaborate to Provide Family-Friendly TV Programming
The "Family Moments" campaign will kick off with NBC's presentation of "Secrets of The Mountain" on April 16.

[via press release from Walmart]

Walmart and Procter & Gamble Collaborate to Provide Family-Friendly TV Programming

Joint effort is a key anchor to Walmart's Family Moments campaign

BENTONVILLE, Ark., February 11, 2010 - Today, Walmart (NYSE: WMT) announced the official launch of its Family Moments campaign, a marketing, in-store and digital initiative designed to provide more entertainment options for the entire family. This is in direct response to research which reveals that parents across America are seeking more family-oriented entertainment for the whole family to enjoy together. A focal point of Family Moments is a project with Procter & Gamble (NYSE: PG) to produce family-friendly TV programming, beginning with "Secrets of The Mountain," a TV movie which will debut on NBC on April 16, 2010.

A critical research effort that supports Family Moments was conducted by the Association of National Advertisers (ANA) Alliance for Family Entertainment in spring of 2009. P&G is co-founder, and Walmart is co-chair with P&G, of the Alliance for Family Entertainment. The research was designed to better understand what consumers are seeking in family-friendly TV as well as the impact of programming on the efficacy of advertising. The most important finding was the clear desire for more options when it comes to quality entertainment for the family. In fact, only 23% of respondents reported being satisfied with the amount of family-oriented programming currently available. And in another study conducted jointly between Walmart and P&G, 85% of respondents said they would go out of their way to "find and watch quality family-friendly programming." From an advertising perspective, both studies reinforced the importance of family-friendly ads appearing in the context of family-friendly TV content and the degree to which consumer perceptions of a company are shaped by the TV shows, events or activities that it sponsors.

"At Walmart, we are committed to delivering more quality family entertainment options to parents across the country. It's something we know our shoppers want, it's important to the growth of our business, and it's one more way we are delivering on our brand promise to help families save money and live better." said Stephen Quinn, chief marketing officer for Walmart.

"Secrets of The Mountain," a two-hour movie, is a drama/adventure and focuses on Dana James, a public defender and single mother who takes her family to visit a mountain cabin they inherited from their eccentric uncle, only to find themselves embarking on the adventure of a lifetime. For over five decades, P&G Productions has produced nearly 50 movies of the week, 35 years of "People's Choice Awards," 20 soap operas and a number of beauty pageants and variety shows.

"We are pleased to be working with Walmart on their Family Moments initiative to positively impact the number of choices families have for television entertainment," said Marc Pritchard, global marketing and brand building officer for P&G. "As a company of family brands, we know that context matters, and we're proud to advertise our brands in this broadly appealing content."

In addition to TV programming, the Walmart Family Moments campaign covers other areas important to parents, including memorable family activities such as family game night. In September of 2009, Walmart launched a new "Family Moments Destination" across all stores with ideas and products to help design a complete family night experience. Additional Family Moments initiatives will be announced in the months to follow.

About Walmart

Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com.

About P&G

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Mach3�, Bounty�, Dawn�, Gain�, Pringles�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Oral-B�, Duracell�, Olay�, Head & Shoulders�, Wella�, Gillette�, Braun� and Fusion�. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.





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· SECRETS OF THE MOUNTAIN (NBC)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloë Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.