or


[03/16/10 - 02:29 PM]
Syfy 2010 Upfront Celebrates First Anniversary of Brand Evolution Announcement
"In the past year, we've seen the positive impact and successful results of the Syfy Effect," said the network's Dave Howe.
[via press release from Syfy]

SYFY 2010 UPFRONT CELEBRATES FIRST ANNIVERSARY OF BRAND EVOLUTION ANNOUNCEMENT

"THE SYFY EFFECT" DELIVERS RESULTS FOR ADVERTISERS ATTRACTED NEW ADVERTISERS AND CATEGORIES

DOUBLE-DIGIT UPSCALE GROWTH LAUNCH OF NEW SYFY VENTURES DEALS

SYFY #2 BASIC CABLE ENTERTAINMENT NETWORK IN NUMBER OF ORIGINAL PRIME TIME HOURS

#4 IN ORIGINAL PROGRAMMING IN BOTH 18-49 AND 25-54

2010-11 IMAGINATION-DRIVEN ENTERTAINMENT INCLUDES FIRST EVER THURSDAY NIGHT REALITY BLOC

TRACY MORGAN TO EXECUTIVE PRODUCE SCARE TACTICS

New York, NY - March 16, 2010 - Marking the first anniversary of the unveiling of Syfy's global brand evolution, which has triggered robust ratings, critical acclaim, new advertisers and categories, double-digit upscale growth and the launch of new Syfy Ventures partnerships, Syfy President Dave Howe today announced a diverse array of new imagination-driven entertainment and a unique results-oriented advertising metric, "The Syfy Effect."

Speaking before advertisers during the 2010 Syfy Upfront at The Museum of Modern Art, Howe said: ""In the past year, we've seen the positive impact and successful results of the Syfy Effect. Our commitment to producing more and more high quality original programming that inspires the imagination of our consumers, is providing advertisers with highly creative and innovative environments for their products. And that's why more and more business partners are turning to us to help solve their marketing challenges. It's a true reflection of the power and promise of what happens when we Imagine Greater together."

Programming

Syfy was #2 among all cable entertainment networks in the number of original primetime programming hours in 2009, and #4 in original programming among 18-49 and 25-54 year olds.

2010-11 new programming includes Syfy's first ever Thursday night reality bloc debuting Thursday, July 15, anchored by Mary Knows Best and Paranormal Investigators (both working titles).

New scripted series are Haven (based on the Stephen King novella The Colorado Kid) and Being Human (adapted from the popular British series).

Tracy Morgan (30 Rock) will serve as executive producer of Scare Tactics, which he has hosted for the past two years.

Ghost Hunters Academy evolves into a competition series where each week, a different ghost hunting hopeful is voted off by one of the ultimate judges of paranormal investigating, Jason Hawes. Ghost Hunters International will add a new cast member (Scott Tepperman). Both shows are spin-offs of Ghost Hunters, television's #1 paranormal investigative franchise.

New original movies include Riverworld, The Phantom, and 24 popular Saturday Original Movies from re-imagined fantasy tales like Little Red Riding Hood to creature features such as Sharktopus.

Syfy's formidable prime time schedule is led by returning shows Warehouse 13 (the most successful series in Syfy's 17-year history); Eureka; Ghost Hunters; Destination Truth (all coming off their most watched seasons ever); critically acclaimed Caprica, Stargate Universe and Sanctuary.

The Syfy Effect

A brand new advertising metric which demonstrates results delivered by Syfy's top performance in program engagement and brand recall combined with Syfy's unlimited imagination.

Upscale Delivery Growth

In 2009, Syfy improved upscale deliveries by +17% in Adults 18-49 with $75K+ income and +17% in Adults 18-49 with $100K+ income.

Syfy also improved upscale deliveries by 11% in Adults 25-54 with $75K income and 14% in Adults 25-54 with $100K income.

Syfy Ventures

Syfy Ventures, Syfy's portfolio of media and non-media businesses that transcend the television screen, recently announced two strategic alliances with premier digital and interactive entertainment companies THQ and Worldwide Biggies, featuring the games de Blob and Meet Dr What. These deals will focus on the development of new transmedia entertainment properties.

International

Scheduled to be in 50 territories by end of 2010.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [march 2010]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· BEING HUMAN (SYFY)
· CAPRICA (SYFY)
· DESTINATION TRUTH (SYFY)
· EUREKA (SYFY)
· FACT OR FAKED: PARANORMAL FILES (SYFY)
· GHOST HUNTERS (DISCOVERY)
· GHOST HUNTERS ACADEMY (SYFY)
· GHOST HUNTERS INTERNATIONAL (SYFY)
· HAVEN (SYFY)
· MARY KNOWS BEST (SYFY)
· PHANTOM, THE (SYFY)
· RED: WEREWOLF HUNTER (SYFY)
· RIVERWORLD (SYFY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· SHARKTOPUS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)




[03/04/26 - 11:31 AM]
"Disney Animation's Songs in Sign Language" to Debut on Disney+ April 27
Directed by veteran Disney animator/director Hyrum Osmond, the featured songs are "The Next Right Thing" (from Frozen 2), "We Don't Talk About Bruno" (from Encanto) and "Beyond" (from Moana 2).
[03/04/26 - 11:03 AM]
Video: HBO Max Releases First Teaser from the DC Studios Series "Lanterns," Starring Kyle Chandler, Aaron Pierre, and Kelly Macdonald
The series is slated to debut later this August on HBO and available to stream on HBO Max.
[03/04/26 - 10:01 AM]
Netflix's "Untamed" Season 2 Production Kicks Off in Hawaii
The series will film on location on O'ahu and the island of Hawaii.
[03/04/26 - 10:01 AM]
MTV Announces the Final 18 Episodes of "Jersey Shore Family Vacation," One of TV's Most Influential Reality Franchises, Premiering on Thursday, May 7 at 8PM ET/PT
This farewell season marks the culmination of a franchise that entertained millions with major life milestones, laugh-out-loud chaos, and the unfiltered chemistry that defined an era of reality television.

[03/04/26 - 09:46 AM]
"The Verdict," Hosted by Christopher "Mad Dog" Russo, Returns to Vice TV For Season Two, Taking on the Biggest Debates in Sports
In each episode, Russo and a lineup of sports insiders, journalists, and analysts get to the bottom of the hottest debates in sports history, presenting both sides through a fast-paced documentary debate format.

[03/04/26 - 09:45 AM]
Lifetime Raises the Bar by Expanding Into Premium Vertical Storytelling with "Tides of Temptation," A Micro Drama Feature Executive Produced by Taye Diggs
Serving as a digital offshoot of the just announced upcoming original movie "Terry McMillan Presents: Paradise with You," the project expands the film's universe through a cinematic, mobile-first format designed with feature-level production value.
[03/04/26 - 09:44 AM]
Lifetime Greenlights Three New Original Movies for 2026 Love of a Lifetime Slates Featuring All-Star Casts
Valerie Bertinelli, Henry Czerny, Eric McCormack, Taye Diggs, Heather Hemmens, and Cynthia Bailey are among the featured talent.
[03/04/26 - 09:43 AM]
Lifetime Reteams with Robin Roberts for "Angel in the Rubble" Starring Sherri Shepherd in Remembrance of the 25th Anniversary of 9/11
Slated to premiere in September in remembrance of the 25th anniversary of the September 11 attacks, the movie is based on Genelle Guzman-McMillan's memoir "Angel in the Rubble: The Miraculous Rescue of 9/11's Last Survivor."
[03/04/26 - 09:42 AM]
Lifetime Expands Roster of Powerhouse Creatives with New Movie Projects Helmed By Queen Latifah and Taraji P. Henson
"Queen Latifah and Taraji P. Henson are extraordinary talents and dynamic producers who share Lifetime's passion for telling powerful stories about women," said Elaine Frontain Bryant, Executive Vice President and Head of Programming, A&E, Lifetime and LMN.
[03/04/26 - 09:41 AM]
A+E Global Media Greenlights Two New Digital-First Series Under the History Brand
"Mistakes That Made America" and "Cracking Up" are both due later this year.
[03/04/26 - 09:40 AM]
The History Channel Marks the 25th Anniversary of September 11 with New Two-Hour Special "102 Minutes Inside the Towers"
The documentary offers a deeply immersive and unique perspective through firsthand accounts from those who were inside the Twin Towers.
[03/04/26 - 09:39 AM]
The History Channel Taps Internationally Acclaimed Action Icon Dolph Lundgren to Executive Produce and Host New Series "History's Greatest Machines with Dolph Lundgren"
Produced by Superluna Studios in association with 3BMG, the eight-episode series takes viewers on a thrilling journey through the gears, guts, and genius behind the machines that reshaped our world.
[03/04/26 - 09:38 AM]
The History Channel Greenlights New Nonfiction Series "Crime and Justice with Tom Selleck" (w.t.)
The 10-episode, one-hour series examines the true stories behind some of the most consequential crimes and investigations in American history.
[03/04/26 - 09:37 AM]
The History Channel Orders "Extraordinary Origins with Ted Danson" (w.t.) A New Series Hosted and Executive Produced by the Multi-Award-Winning Actor
The 10-episode series examines the stories behind some of history's most significant innovations, inventions, and discoveries that helped shape the modern world.
[03/04/26 - 09:36 AM]
The History Channel Greenlights New Nonfiction Series "History's Strange Fortunes with Kevin Bacon" (w.t.)
Stories about money - money made, money lost, and money spent - are woven into the fabric of our nation's history.