or


[03/16/10 - 02:29 PM]
Syfy 2010 Upfront Celebrates First Anniversary of Brand Evolution Announcement
"In the past year, we've seen the positive impact and successful results of the Syfy Effect," said the network's Dave Howe.

[via press release from Syfy]

SYFY 2010 UPFRONT CELEBRATES FIRST ANNIVERSARY OF BRAND EVOLUTION ANNOUNCEMENT

"THE SYFY EFFECT" DELIVERS RESULTS FOR ADVERTISERS ATTRACTED NEW ADVERTISERS AND CATEGORIES

DOUBLE-DIGIT UPSCALE GROWTH LAUNCH OF NEW SYFY VENTURES DEALS

SYFY #2 BASIC CABLE ENTERTAINMENT NETWORK IN NUMBER OF ORIGINAL PRIME TIME HOURS

#4 IN ORIGINAL PROGRAMMING IN BOTH 18-49 AND 25-54

2010-11 IMAGINATION-DRIVEN ENTERTAINMENT INCLUDES FIRST EVER THURSDAY NIGHT REALITY BLOC

TRACY MORGAN TO EXECUTIVE PRODUCE SCARE TACTICS

New York, NY - March 16, 2010 - Marking the first anniversary of the unveiling of Syfy's global brand evolution, which has triggered robust ratings, critical acclaim, new advertisers and categories, double-digit upscale growth and the launch of new Syfy Ventures partnerships, Syfy President Dave Howe today announced a diverse array of new imagination-driven entertainment and a unique results-oriented advertising metric, "The Syfy Effect."

Speaking before advertisers during the 2010 Syfy Upfront at The Museum of Modern Art, Howe said: ""In the past year, we've seen the positive impact and successful results of the Syfy Effect. Our commitment to producing more and more high quality original programming that inspires the imagination of our consumers, is providing advertisers with highly creative and innovative environments for their products. And that's why more and more business partners are turning to us to help solve their marketing challenges. It's a true reflection of the power and promise of what happens when we Imagine Greater together."

Programming

Syfy was #2 among all cable entertainment networks in the number of original primetime programming hours in 2009, and #4 in original programming among 18-49 and 25-54 year olds.

2010-11 new programming includes Syfy's first ever Thursday night reality bloc debuting Thursday, July 15, anchored by Mary Knows Best and Paranormal Investigators (both working titles).

New scripted series are Haven (based on the Stephen King novella The Colorado Kid) and Being Human (adapted from the popular British series).

Tracy Morgan (30 Rock) will serve as executive producer of Scare Tactics, which he has hosted for the past two years.

Ghost Hunters Academy evolves into a competition series where each week, a different ghost hunting hopeful is voted off by one of the ultimate judges of paranormal investigating, Jason Hawes. Ghost Hunters International will add a new cast member (Scott Tepperman). Both shows are spin-offs of Ghost Hunters, television's #1 paranormal investigative franchise.

New original movies include Riverworld, The Phantom, and 24 popular Saturday Original Movies from re-imagined fantasy tales like Little Red Riding Hood to creature features such as Sharktopus.

Syfy's formidable prime time schedule is led by returning shows Warehouse 13 (the most successful series in Syfy's 17-year history); Eureka; Ghost Hunters; Destination Truth (all coming off their most watched seasons ever); critically acclaimed Caprica, Stargate Universe and Sanctuary.

The Syfy Effect

A brand new advertising metric which demonstrates results delivered by Syfy's top performance in program engagement and brand recall combined with Syfy's unlimited imagination.

Upscale Delivery Growth

In 2009, Syfy improved upscale deliveries by +17% in Adults 18-49 with $75K+ income and +17% in Adults 18-49 with $100K+ income.

Syfy also improved upscale deliveries by 11% in Adults 25-54 with $75K income and 14% in Adults 25-54 with $100K income.

Syfy Ventures

Syfy Ventures, Syfy's portfolio of media and non-media businesses that transcend the television screen, recently announced two strategic alliances with premier digital and interactive entertainment companies THQ and Worldwide Biggies, featuring the games de Blob and Meet Dr What. These deals will focus on the development of new transmedia entertainment properties.

International

Scheduled to be in 50 territories by end of 2010.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [march 2010]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· BEING HUMAN (SYFY)
· CAPRICA (SYFY)
· DESTINATION TRUTH (SYFY)
· EUREKA (SYFY)
· FACT OR FAKED: PARANORMAL FILES (SYFY)
· GHOST HUNTERS (SYFY)
· GHOST HUNTERS ACADEMY (SYFY)
· GHOST HUNTERS INTERNATIONAL (SYFY)
· HAVEN (SYFY)
· MARY KNOWS BEST (SYFY)
· PHANTOM, THE (SYFY)
· RED: WEREWOLF HUNTER (SYFY)
· RIVERWORLD (SYFY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· SHARKTOPUS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)





[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 04:35 PM]
"#DanceBattle America," ABC's New Dance Competition Special, Premieres Monday, September 14
Alfonso Ribeiro and Jordin Sparks host the one-hour special, which will follow the season premiere of "Dancing with the Stars."

[08/28/15 - 01:00 PM]
Rowan Blanchard and Paris Berelc Star in the Disney Channel Original Movie "Invisible Sister," Premiering Friday, October 9 on Disney Channel
The film is set to premiere as part of "Monstober," Disney Channel's month-long Halloween-themed programming event.

[08/28/15 - 11:08 AM]
The Might of the Empire Grows and Fan-Favorite Clone Troopers Debut in New Episodes of "Star Wars Rebels" Season 2 Beginning Wednesday, October 14
In "Star Wars Rebels" Season Two, past lives will be revealed and the destiny of our heroes will be changed forever.

[08/28/15 - 10:40 AM]
Christina Applegate to Guest-Star on New Comedy "The Grinder"
Additional guest castings for the new series include Emmanuelle Chriqui and Nat Faxon.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/28/15 - 07:05 AM]
USA Network Stars Support No More Campaign to End Domestic Violence and Sexual Assault in Upcoming "Law & Order: Special Victims Unit" Marathon on August 30
Aaron Tveit, Gina Torres, John Cena, Mark Feuerstein, Patrick J. Adams, Rami Malek, Sarah Rafferty and Daniel Sunjata are all featured in the 11-episode stunt.

[08/28/15 - 06:17 AM]
Brooke Burke-Charvet Returns as Co-Host for the 95th Anniversary Broadcast of Miss America
She joins previously announced judges Brett Eldredge, Taya Kyle, Kevin O'Leary, Amy Purdy and Zendaya, as well as Nick Jonas who will act as the official music curator of the evening.

[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.