SYFY ANNOUNCES THE SYFY EFFECT NEW RESULTS-ORIENTED SALES MARKETING INITIATIVE
New York, NY - March 16, 2010 - Syfy today announced The Syfy Effect, a results-oriented sales marketing initiative designed to showcase successful advertising partnerships with Syfy.
Underscoring Syfy's commitment to the idea that imagination helps drive results, this unique outreach campaign to the ad sales community points to successful partnerships that have "moved the needle" for numerous clients. The client success stories are supported by IAG case studies, Syfy Pre and Post research and client quotes from brands that have benefited from the partnership.
The upcoming trade messaging campaign will also utilize video case studies highlighting recent examples of brands that have successfully worked with Syfy such as Fox Films for Avatar and Hersheys/31 Days of Halloween. The Hershey's brand is returning to Syfy this July when it integrates its Twizzlers brand within the second season of Warehouse 13.
Viewers who watched Syfy's 31 Days of Halloween, sponsored by Hershey's, were 53% more likely to purchase candy
Avatar Ads Ranked #1 in Title Recall and #1 Intent to View on basic cable and broadcast
Warehouse 13 was the #1 Most Engaging new cable series among Adults 25-54 (July-December 2009)
Syfy is also unveiling a series of events that target the advertising community. These initiatives have been developed to inspire imagination and provide access to tomorrow's trendsetters today. Partners include trend and innovation blogs PSFK and Cool Hunting.
Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "The Syfy Effect shows the results of combining our extremely engaged consumers with other imaginative brands. In this upfront, we wanted to provide advertising partners with a memorable and quantifiable way to highlight what matters most - results."
Since the July 7 brand evolution, Syfy has added new advertising partners such as American Express, Apple, BMW, Choice Hotels, Delta Faucet, Ebay, Office Depot, Pepsico, Shell Oil, State Farm and TD Ameritrade.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)