or


[03/16/10 - 02:30 PM]
Syfy Announces the Syfy Effect New Results-Oriented Sales Marketing Initiative
The Hershey's brand is returning to Syfy this July when it integrates its Twizzlers brand within the second season of "Warehouse 13."

[via press release from Syfy]

SYFY ANNOUNCES THE SYFY EFFECT NEW RESULTS-ORIENTED SALES MARKETING INITIATIVE

New York, NY - March 16, 2010 - Syfy today announced The Syfy Effect, a results-oriented sales marketing initiative designed to showcase successful advertising partnerships with Syfy.

Underscoring Syfy's commitment to the idea that imagination helps drive results, this unique outreach campaign to the ad sales community points to successful partnerships that have "moved the needle" for numerous clients. The client success stories are supported by IAG case studies, Syfy Pre and Post research and client quotes from brands that have benefited from the partnership.

The upcoming trade messaging campaign will also utilize video case studies highlighting recent examples of brands that have successfully worked with Syfy such as Fox Films for Avatar and Hersheys/31 Days of Halloween. The Hershey's brand is returning to Syfy this July when it integrates its Twizzlers brand within the second season of Warehouse 13.

Viewers who watched Syfy's 31 Days of Halloween, sponsored by Hershey's, were 53% more likely to purchase candy

Avatar Ads Ranked #1 in Title Recall and #1 Intent to View on basic cable and broadcast

Warehouse 13 was the #1 Most Engaging new cable series among Adults 25-54 (July-December 2009)

Syfy is also unveiling a series of events that target the advertising community. These initiatives have been developed to inspire imagination and provide access to tomorrow's trendsetters today. Partners include trend and innovation blogs PSFK and Cool Hunting.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "The Syfy Effect shows the results of combining our extremely engaged consumers with other imaginative brands. In this upfront, we wanted to provide advertising partners with a memorable and quantifiable way to highlight what matters most - results."

Since the July 7 brand evolution, Syfy has added new advertising partners such as American Express, Apple, BMW, Choice Hotels, Delta Faucet, Ebay, Office Depot, Pepsico, Shell Oil, State Farm and TD Ameritrade.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [march 2010]  
S
M
T
W
T
F
S
 


· WAREHOUSE 13 (SYFY)





[01/24/20 - 02:38 PM]
ABC News' Prime-Time Special "Royal Divide: Harry, Meghan, and The Crown" Airs Wednesday, Jan. 29
Look for the one-hour special on said night at 10:00/9:00c.

[01/24/20 - 12:01 PM]
Mark Cuban, Dr. Phil, Ryan Seacrest, Piers Morgan and Lisa Vanderpump to Be Featured in "Harry & Meghan: The Royals in Crisis"
As previously announced, the one-hour special bows Wednesday, January 29 on FOX.

[01/24/20 - 11:02 AM]
MTV Studios and Quibi Announce Chance the Rapper as the Host of "Punk'd"
"Punk'd" will be reimagined for a new generation and will be available only on Quibi's mobile video platform.

[01/24/20 - 08:40 AM]
Video: Showtime(R) Releases Season Two Trailer and Key Art for Docu-Series "The Trade"
The four-part season follows Central Americans on an odyssey to the United States (including some heading back home after being deported), while also delving into the shadow industries that prey on them every step along the way.

[01/24/20 - 08:12 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return on Top
"Station 19" is the night's most-watched program while "Grey's Anatomy" leads the evening among adults 18-49.

[01/24/20 - 06:57 AM]
Final Round of Performers Confirmed for "The 62nd Annual Grammy Awards(R)"
This year's presenters include Common, Ava DuVernay, Cynthia Erivo, Jim Gaffigan, Dua Lipa, Trevor Noah, Sharon and Ozzy Osbourne, Billy Porter, Bebe Rexha, Smokey Robinson, Shania Twain, Keith Urban and Stevie Wonder.

[01/24/20 - 05:02 AM]
TV One Puts a New Spin on Romance with the Original Film "Steppin' Back to Love" Premiering Saturday, February 8 at 8 P.M. ET/7C
The film follows a once-loving couple connected by dance, who after facing marital struggles, use their passion for Chicago-style step-dancing to reignite the spark in their marriage.

[01/23/20 - 01:43 PM]
MTV's "Jersey Shore Family Vacation" Returns on Thursday, February 27th at 8PM ET/PT
After a tumultuous year, Mike "The Situation" rejoins the group after his long-awaited release from prison, and the roommates finally feel whole again and ready for a fresh start.

[01/23/20 - 01:28 PM]
Guy Fieri Hosts New Bracket-Style Culinary Competition Series "Tournament of Champions"
The five-part series launches Wednesday, March 4 at 10:00/9:00c on Food Network.

[01/23/20 - 12:51 PM]
92nd Oscars(R) Performers Announced
Cynthia Erivo, Elton John, Idina Menzel, Chrissy Metz and Randy Newman will perform the nominated songs.

[01/23/20 - 12:48 PM]
Oxygen's "In Ice Cold Blood" Hosted by Ice-T Returns Thursday, February 13 at 9PM ET/PT
During each hour-long episode, in-depth interviews and archival footage merge to spotlight an intriguing mystery, recounted through the lens of expert detective work, unpredictable twists and jaw-dropping discoveries.

[01/23/20 - 12:04 PM]
New Science Channel Series "Curse of the Bermuda Triangle" Premieres February 9
With dozens of years of experience at sea between them, the members of the Triangle Research and Investigation Group, or TRIG team, are led by long time captain and former Coast Guardsman Paul "Moe" Mottice.

[01/23/20 - 11:05 AM]
New Season of "Ballmastrz: 9009" Returns February 23 on Adult Swim
Special guest stars this season include Ed Asner, Rachel Dratch, Jo Firestone, Doc Hammer, Stephanie Sheh and Cree Summer.

[01/23/20 - 10:45 AM]
Travel Channel Renews Haunting Series "The Holzer Files" to Retrace More Cases from America's First Ghost Hunter
The series will return in late 2020 with 13 brand new episodes.

[01/23/20 - 10:13 AM]
OWN: Oprah Winfrey Network Renews Four Hit Unscripted Series: "Love & Marriage: Huntsville," "Ready to Love," "Black Women OWN the Conversation" and "Black Love"
The new seasons will air later in 2020.