or


[03/16/10 - 02:30 PM]
Syfy Announces the Syfy Effect New Results-Oriented Sales Marketing Initiative
The Hershey's brand is returning to Syfy this July when it integrates its Twizzlers brand within the second season of "Warehouse 13."

[via press release from Syfy]

SYFY ANNOUNCES THE SYFY EFFECT NEW RESULTS-ORIENTED SALES MARKETING INITIATIVE

New York, NY - March 16, 2010 - Syfy today announced The Syfy Effect, a results-oriented sales marketing initiative designed to showcase successful advertising partnerships with Syfy.

Underscoring Syfy's commitment to the idea that imagination helps drive results, this unique outreach campaign to the ad sales community points to successful partnerships that have "moved the needle" for numerous clients. The client success stories are supported by IAG case studies, Syfy Pre and Post research and client quotes from brands that have benefited from the partnership.

The upcoming trade messaging campaign will also utilize video case studies highlighting recent examples of brands that have successfully worked with Syfy such as Fox Films for Avatar and Hersheys/31 Days of Halloween. The Hershey's brand is returning to Syfy this July when it integrates its Twizzlers brand within the second season of Warehouse 13.

Viewers who watched Syfy's 31 Days of Halloween, sponsored by Hershey's, were 53% more likely to purchase candy

Avatar Ads Ranked #1 in Title Recall and #1 Intent to View on basic cable and broadcast

Warehouse 13 was the #1 Most Engaging new cable series among Adults 25-54 (July-December 2009)

Syfy is also unveiling a series of events that target the advertising community. These initiatives have been developed to inspire imagination and provide access to tomorrow's trendsetters today. Partners include trend and innovation blogs PSFK and Cool Hunting.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "The Syfy Effect shows the results of combining our extremely engaged consumers with other imaginative brands. In this upfront, we wanted to provide advertising partners with a memorable and quantifiable way to highlight what matters most - results."

Since the July 7 brand evolution, Syfy has added new advertising partners such as American Express, Apple, BMW, Choice Hotels, Delta Faucet, Ebay, Office Depot, Pepsico, Shell Oil, State Farm and TD Ameritrade.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [march 2010]  
S
M
T
W
T
F
S
 


· WAREHOUSE 13 (SYFY)





[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 05:43 PM]
AT&T and HBO Reach Historic Multi-Platform Programming Agreement
The agreement renews HBO's existing contract with the AT&T DirecTV and U-verse services, and will also make all HBO and Cinemax content available on DirecTV NOW.

[08/26/16 - 03:00 PM]
New FOX Series "Pitch" and the Los Angeles Dodgers to Host "Take Your Daughter to a Game" Day at Dodger Stadium on Sunday, September 4
After the game, fans will have the exclusive chance to watch the series premiere on the Dodgers' DiamondVision screen.

[08/26/16 - 02:11 PM]
Video: Watch the All-New Promo from the Explosive Season Three Premiere of "Empire!"
The drama returns in Season Three, as the battle continues for the Soul of Empire.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 10:06 AM]
Passion Becomes a Practice for Future Veterinarians as Animal Planet Premieres "Life at Vet U"
The six-part series premieres Saturday, October 1 at 10:00/9:00c.

[08/26/16 - 10:00 AM]
E!'s "Fashion Police" Returns to Cover the 2016 MTV Video Music Awards Monday, August 29th at 8:00PM ET/PT
Co-hosts Melissa Rivers, Giuliana Rancic and Brad Goreski, along with 2016 special co-hosts NeNe Leakes and Margaret Cho, will break down the hottest and most outrageous ensembles from the awards show and after parties.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/26/16 - 09:00 AM]
Production Begins and New Casting Announced on Freeform's New Comedy Pilot "Alone Together" from the Team at The Lonely Island
Esther Povitsky, Benji Aflalo and Eben Russell serve as writers and executive producers on the pilot.

[08/26/16 - 08:19 AM]
Video: Hip Hop Rules Thursday Nights This October on WE tv
Get your first look at the new season of "Growing Up Hip Hop" plus the new series "Money Power Respect."

[08/26/16 - 06:01 AM]
Netflix Releases Key Art for "Chef's Table: France"
The four special episodes are dedicated to four of the world's most renowned French chefs and will all premiere globally on September 2.

[08/26/16 - 03:16 AM]
ITV Commissions Second Series of "Marcella" Starring Anna Friel
Set in contemporary London and boldly told with Hans Rosenfeldt's unflinchingly clear Nordic style, the new season has been commissioned for transmission on ITV in 2017.