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MTV SPOTLIGHTS JUSTIN BIEBER IN SPECIAL ON-AIR AND ONLINE PROGRAMMING BEGINNING TUESDAY, MARCH 23
MTV.Com Premieres Exclusive Acoustic Performance And MTV Airs New Episode of Critically acclaimed Series "Diary"
New York, NY (March 23, 2010) MTV will pull out all the stops on March 23 to celebrate the release of platinum selling pop sensation, Justin Bieber's sophomore album, My World 2.0. Viewers and fans alike, can tune in to special Justin Bieber programming featuring a never before seen exclusive acoustic performance on MTV.com and a new episode of "Diary." Since the beginning of his career, Bieber has been a staple on MTV with appearances on "Discover and Download," "Artist of the Week," "mtvU VMAs Tour," "The 2009 VMAs," and a gut busting appearance on the game show "Silent Library."
On Tuesday, March 16, Bieber treated a few of his major fans to exclusive live acoustic performances of some of his biggest hits. Known for being a skilled in his vocalist, musician (he can play a mean guitar and can beat the drums like nobody's business) and song-writing skills (he co-wrote all the songs on My World 2.0) Bieber surprised fans with stripped down versions of songs including - the first single of his upcoming album -"Baby." He also performed ''Never Let You Go," "That Should Be Me," "One Time" and "One Less Lonely Girl." Prior to the performance, MTV also gave fans the opportunity to win their own personal song-dedications from by encouraging them to tweet their dedications. The "best four' fan messages received won personal shout-outs from Justin during the taping. Justin's exclusive MTV.com performance will launch exclusively on MTV.com beginning on Tuesday, March 23. The acoustic performance of "Baby" will premiere on-air during AMTV as well as on MTV Hits.
MTV will feature Justin Bieber in a new episode of its critically acclaimed docu-series "Diary," as it hits the road with Justin to give his fans a behind the scenes look at what it takes to be one of today's fastest rising stars. The singer allowed MTV cameras access to his every move as he traveled to Paris and New York to meet the press, greet his fans and promote his upcoming album My World 2.0 - while still trying to stay a normal 16-year old teenager. "Diary" featuring Justin Bieber will air on Sunday, March 28 at 7:30pm ET,
Justin's debut album My World spawned four hit singles "One Time," "One Less Lonely Girl," "Love Me," and "Favorite Girl" even before it's release and debuted at #6 on Billboard. Hailed by critics and fans alike, My World received critical raves and debuted at #6 on Billboard making it the second best opening release for a new artist in 2009.
About MTV Network:
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 -- up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.
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