[03/29/10 - 12:13 PM]
Cartoon Network Enterprises Extends Licensing Deal with Bell Sports for Ben 10 Alien Force
The two-year deal includes "a full line of safety helmets and knee/elbow pads from Bell Sports that features characters and designs from the hit Cartoon Network original series."

[via press release from Cartoon Network]

Cartoon Network Enterprises Extends Licensing Deal with Bell Sports for Ben 10 Alien Force

Long-Standing Partnership between the Two Companies Builds on Sporting Goods

Program for Evergreen Boys' Action Brand

Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the children's network, announced today that it has renewed its licensing deal with Bell Sports, a leading designer, developer and marketer of sports equipment and protective products, for its top-selling Ben 10 franchise. Building on an existing relationship, this two-year deal includes a full line of safety helmets and knee/elbow pads from Bell Sports that features characters and designs from the hit Cartoon Network original series that is currently in its fifth year at retail. This line from Bell Sports will continue to be distributed at mass retailers nationwide and the announcement comes on the heels of CNE's recent deal with the company for a similar line based on Nelvana and Spin Master's hit Bakugan brand.

"Our Ben 10 consumer products program continues to thrive because of the outstanding support from our strong licensing and retail partners," said Christina Miller, senior vice president, CNE. "Bell Sports has been a great partner for us as we continue to grow the Ben 10 brand across all categories and retailers, and we are excited to continue our relationship through 2011."

As a top-rated Cartoon Network original series for boys, Ben 10 Alien Force continues the Ben 10 saga and picks up the story five years later when 15-year-old Ben Tennyson chooses to once again put on the OMNITRIX and discovers that he can now transform him into 10 brand new aliens. Created by Man of Action and produced at Cartoon Network Studios, episodes from the third season of the Ben 10 Alien Force series premiere on Cartoon Network on Friday nights 8:30 p.m. (ET/PT) with replays throughout the week.

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, The Secret Saturdays, Chowder, The Marvelous Misadventures of Flapjack, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand, CAKE Entertainment and Fresh TV for the hit Total Drama franchise and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Easton-Bell Sports, Inc.:

Easton-Bell Sports, Inc. is a leading designer, developer and marketer of innovative sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Riddell, Giro and Blackburn. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, California, Easton-Bell Sports has 29 facilities worldwide. More information is available at www.eastonbellsports.com.

  [march 2010]  


[10/25/16 - 10:01 AM]
History's New Military Drama Series "Six" Premieres Wednesday, January 18 at 10PM ET/PT
The eight episode first season follows members of Navy SEAL Team Six, modern American warriors, whose covert mission to eliminate a Taliban leader in Afghanistan goes awry when they uncover a U.S. citizen working with terrorists.

[10/25/16 - 08:48 AM]
Bravo Media Goes Behind the Scenes of the Ultra Exclusive "Timber Creek Lodge" Premiering Monday, December 5 at 10PM ET/PT
It's all work and a lot of play at "Timber Creek Lodge," where viewers will go behind the doors of a five-star mountain retreat to see the on-and-off duty shenanigans of the resort staff working around the clock to provide the ultimate vacation experience.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/25/16 - 08:00 AM]
Video: Oy with the Poodles Already! Netflix's "Gilmore Girls: A Year in the Life" Trailer Is Here!
"Gilmore Girls: A Year in the Life" launches Friday, November 25, everywhere that Netflix is available.

[10/25/16 - 07:31 AM]
BBC America Confirms Casting for Final Season of "Orphan Black"
Returning guest stars include Evelyne Brochu, Calwyn Shurgold and James Frain.

[10/25/16 - 07:10 AM]
The CW Network and Tough Mudder to Launch New Multi-Platform Series to Debut on CW Seed and The CW in 2017
Episodes one through five will debut on CW Seed, The CW's digital network.

[10/25/16 - 04:31 AM]
The Ringing of the (Door) Bells - Why Netflix Pausing Surges on Halloween Night and Peaks at 7:29 p.m.
Today, the crack team of Netflix data scientists in the Candy and Confections Division announced that pause rates across the country increase up to 30 percent during trick-or-treating.

[10/24/16 - 02:45 PM]
"Frozen," Walt Disney Animation Studios' Blockbuster Film, Makes Its Network Broadcast Premiere on ABC This Holiday Season
Look for "The Making of Frozen: A Return to Arendelle" that same night, Sunday, December 11 on the Alphabet.

[10/24/16 - 02:19 PM]
Video: MTV's "Sweet/Vicious" First Look Promos!
MTV's new series starring Eliza Bennett and Taylor Dearden and created by Jennifer Kaytin Robinson premieres November 15.

[10/24/16 - 01:21 PM]
TLC & Discovery Family to Premiere "Unichef: Uniting Through Food" on Thursday, November 17
The special will premiere at 7/6c on TLC followed by an encore presentation at 9/8c on Discovery Family Channel.

[10/24/16 - 01:20 PM]
Louis C.K., Ryan Reynolds, Tracy Morgan and More Join the Guest List as TBS's "Conan" Heads to New York for a Week of Shows
It will also continue O'Brien's string of innovative road show broadcasts from cities across the United States and around the globe.

[10/24/16 - 12:38 PM]
Food Network Gets Festive for the Holidays with the Return of "Cake Wars: Christmas"
Jonathan Bennett hosts the six hour-long episodes filled with the most over-the-top Christmas cake confections ever seen.

[10/24/16 - 11:21 AM]
Hallmark Movies & Mysteries' "Most Wonderful Movies of Christmas" 2016 Original Movie Premieres
"Love Always, Santa" will kick things off Sunday, November 6 on the cable channel.

[10/24/16 - 11:15 AM]
National Geographic Channel Announces Unprecedented and Historic Global Release of "Before the Flood"
"In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change," said Courteney Monroe.

[10/24/16 - 10:26 AM]
"Underfire: The Untold Story of PFC. Tony Vaccaro," Recounting the Life of a WWII Combat Infantryman and War Photographer, Debuts Nov. 14 on HBO
The film chronicles the life and vision of this remarkable man, exploring how photography defines the way the public perceives armed conflict, and revealing the sheer difficulty of survival while taking photos in a war zone.