[03/29/10 - 12:15 PM]
Lifetime Partners with Nascar and Jr Motorsports to Promote Season Four Premiere of Hit Drama Army Wives
The series will serve as the official sponsor of JR Motorsports' No. 7 car, driven by Scott Wimmer, during the Nashville 300.

[via press release from Lifetime]


Sponsorship Includes Army Wives-wrapped Car in Nashville 300 and Online Sweepstakes to Support Program's April 11 Return

LOS ANGELES (March 29, 2010) - Lifetime Television, NASCAR and JR Motorsports have entered into a multi-faceted partnership involving on-car branding and talent appearances during the NASCAR Nationwide Series' Nashville 300 on April 3, 2010, airing at 3:30pm (ET) on ESPN, as well as a major online sweepstakes to promote the season four premiere of the hit drama Army Wives. Cable's highest-rated original drama series among Women 18-49, Army Wives will return for its fourth season with 18 all-new episodes at 10:00pm (ET/PT) on Sunday, April 11, 2010, on Lifetime, television's number one women's network.

Under terms of the partnership, Army Wives will serve as the official sponsor of JR Motorsports' No. 7 car, driven by Scott Wimmer, which will be completely wrapped with Army Wives branding during the race in Nashville. Additionally, Lifetime will bring the Army Wives Experience to NASCAR's Fan Zone at the Nashville Superspeedway, where the program's stars Brigid Brannagh and Wendy Davis will join Wimmer and fellow JR Motorsports driver Kelly Bires for an autograph session with attendees.

"This promotion uniquely ties Lifetime in with NASCAR and JR Motorsports, reflects auto racing's long-time support of the armed forces and strategically reaches the Army Wives audience," said Alex Ignon, Vice President of Media and Consumer Promotions for Lifetime Networks. "Through the NASCAR and JR Motorsports sponsorship, we will be able to capitalize on one of America's most popular sports to effectively market Army Wives and inform its fans about the new season in an immersive, exciting and targeted way."

Moreover, Lifetime will launch the Army Wives Race of a Lifetime Sweepstakes on myLifetime.com, where visitors can enter to win an all-expenses paid trip for four people to a future NASCAR event this summer. Winners will meet-and-greet with a JR Motorsports driver or executive and be given a ride in the race's official pace car, an exclusive tour of the speedway's pit, garage and hauler areas, and complementary tickets for the entire weekend.

The most successful series in Lifetime's 26-year history, Army Wives follows the struggles, dreams and friendships of a diverse group of women - and one man - living with their spouses and families on an active army post. In addition to Brannagh and Davis, the series stars Kim Delaney, Sally Pressman, Brian McNamara, Sterling K. Brown, Drew Fuller, Terry Serpico, Katelyn Pippy and Catherine Bell. Army Wives' third season last year was its highest-rated season ever among Total Viewers, Adults 18+ and Women 25-34, as well as the most watched season in its history among Women 25-34. In addition, the series has been the highest-rated original drama on ad-supported cable among Women 18-49 for two consecutive years.

Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Television, Deborah Spera, serve as executive producers. Jeff Melvoin, Marshall Persinger and Harry Bring also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.


JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR's seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series. In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams. The company followed suit with four more wins in 2009. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, DEJ Realty, and The Dale Jr. Foundation. For more information on JR Motorsports, visit www.dalejr.com.


Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

  [march 2010]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."