or


[03/29/10 - 12:15 PM]
Lifetime Partners with Nascar and Jr Motorsports to Promote Season Four Premiere of Hit Drama Army Wives
The series will serve as the official sponsor of JR Motorsports' No. 7 car, driven by Scott Wimmer, during the Nashville 300.

[via press release from Lifetime]

LIFETIME PARTNERS WITH NASCAR AND JR MOTORSPORTS TO PROMOTE SEASON FOUR PREMIERE OF HIT DRAMA ARMY WIVES

Sponsorship Includes Army Wives-wrapped Car in Nashville 300 and Online Sweepstakes to Support Program's April 11 Return

LOS ANGELES (March 29, 2010) - Lifetime Television, NASCAR and JR Motorsports have entered into a multi-faceted partnership involving on-car branding and talent appearances during the NASCAR Nationwide Series' Nashville 300 on April 3, 2010, airing at 3:30pm (ET) on ESPN, as well as a major online sweepstakes to promote the season four premiere of the hit drama Army Wives. Cable's highest-rated original drama series among Women 18-49, Army Wives will return for its fourth season with 18 all-new episodes at 10:00pm (ET/PT) on Sunday, April 11, 2010, on Lifetime, television's number one women's network.

Under terms of the partnership, Army Wives will serve as the official sponsor of JR Motorsports' No. 7 car, driven by Scott Wimmer, which will be completely wrapped with Army Wives branding during the race in Nashville. Additionally, Lifetime will bring the Army Wives Experience to NASCAR's Fan Zone at the Nashville Superspeedway, where the program's stars Brigid Brannagh and Wendy Davis will join Wimmer and fellow JR Motorsports driver Kelly Bires for an autograph session with attendees.

"This promotion uniquely ties Lifetime in with NASCAR and JR Motorsports, reflects auto racing's long-time support of the armed forces and strategically reaches the Army Wives audience," said Alex Ignon, Vice President of Media and Consumer Promotions for Lifetime Networks. "Through the NASCAR and JR Motorsports sponsorship, we will be able to capitalize on one of America's most popular sports to effectively market Army Wives and inform its fans about the new season in an immersive, exciting and targeted way."

Moreover, Lifetime will launch the Army Wives Race of a Lifetime Sweepstakes on myLifetime.com, where visitors can enter to win an all-expenses paid trip for four people to a future NASCAR event this summer. Winners will meet-and-greet with a JR Motorsports driver or executive and be given a ride in the race's official pace car, an exclusive tour of the speedway's pit, garage and hauler areas, and complementary tickets for the entire weekend.

The most successful series in Lifetime's 26-year history, Army Wives follows the struggles, dreams and friendships of a diverse group of women - and one man - living with their spouses and families on an active army post. In addition to Brannagh and Davis, the series stars Kim Delaney, Sally Pressman, Brian McNamara, Sterling K. Brown, Drew Fuller, Terry Serpico, Katelyn Pippy and Catherine Bell. Army Wives' third season last year was its highest-rated season ever among Total Viewers, Adults 18+ and Women 25-34, as well as the most watched season in its history among Women 25-34. In addition, the series has been the highest-rated original drama on ad-supported cable among Women 18-49 for two consecutive years.

Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Television, Deborah Spera, serve as executive producers. Jeff Melvoin, Marshall Persinger and Harry Bring also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant.

ABOUT NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

ABOUT JR MOTORSPORTS

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR's seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series. In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams. The company followed suit with four more wins in 2009. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, DEJ Realty, and The Dale Jr. Foundation. For more information on JR Motorsports, visit www.dalejr.com.

ABOUT LIFETIME NETWORKS

Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· ARMY WIVES (LIFETIME)





[01/16/21 - 03:05 PM]
Video: First Promo for New Unscripted Variety Show "Game of Talents," Coming This March to FOX
Emmy winner Wayne Brady is set to host and executive produce the program, due in March.

[01/16/21 - 08:52 AM]
Friday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Leads Total Viewers
The Alphabet's "Shark Tank" is the night's top draw among adults 18-49.

[01/15/21 - 11:29 PM]
Development Update: Friday, January 15
Updates include: Ethan Hawke set as villain in "Moon Knight" at Disney+; Kantemir Balagov to helm HBO's "The Last of Us"; and Apple TV+ fills out cast of Kevin Durant's "Swagger."

[01/15/21 - 01:05 PM]
NBC Set Premiere Dates for Its Two Upcoming Comedies "Young Rock" and "Kenan"
Look for both series back-to-back beginning Tuesday, February 16 in place of "Zoey's Extraordinary Playlist," which will return in the spring.

[01/15/21 - 12:50 PM]
BET Announces Its Multiplatform Programming Strategy for Inauguration 2021
Live coverage is scheduled to begin Wednesday, January 20 at 11:00 am ET/10c on BET.

[01/15/21 - 12:12 PM]
Video: "A Closer Look with Brian McKnight" - Official Trailer - ALLBLK
The show's latest installment bows Thursday, January 21 on the streaming service.

[01/15/21 - 11:50 AM]
ABC News Announces Special Coverage of the Inauguration of President-Elect Joe Biden Beginning Tuesday, Jan. 19
At 8:00 p.m. EST ABC News presents a primetime program, "The Inauguration of Joseph R. Biden, Jr. - An ABC News Special," that will provide reporting on and analysis of the historic moments from the day.

[01/15/21 - 11:38 AM]
Discovery Documents the Cutting-Edge Science Behind Creating a Vaccine to Conquer COVID-19
"The Vaccine: Conquering Covid" premiering Sunday, February 21 at 8 PM PT/ET on Discovery and streaming on discovery+.

[01/15/21 - 11:21 AM]
Netflix Partners with Renowned Author Dr. Ibram X. Kendi to Bring Three of His Bestselling Books to Life Onscreen
"Stamped from the Beginning: The Definitive History of Racist Ideas in America," "Stamped: Racism, Antiracism and You," and "Antiracist Baby" are the featured projects.

[01/15/21 - 11:01 AM]
"Selena: The Series" Captivates Fans Ahead of Anticipated Finale on May 14
25 million households around the world sang "Como la flor" along with part one in the first four weeks after it premiered in December.

[01/15/21 - 10:51 AM]
"Crikey! It's the Irwins" Returns with a New Season of Reopenings, Rescues, Newborn Wildlife and Exciting News About the Future Generation of the Irwin Family on Discovery+ Feb. 7
A sneak peek of the premiere episode will air on Animal Planet directly out of "Puppy Bowl XVII" on Sunday, Feb. 7 at 5 PM ET/PT.

[01/15/21 - 10:00 AM]
"Super Bowl Greatest Commercials 2021" Special Hosted by Boomer Esiason and Daniela Ruah to Be Broadcast Feb. 3 on CBS
Beginning today, viewers can watch and vote for their favorite Super Bowl commercial from the past 20 years at https://www.cbs.com/SBGC.

[01/15/21 - 09:29 AM]
HBO's "Last Week Tonight with John Oliver" Returns February 14
The series has received a staggering 20 Emmys(R) since its premiere in 2014.

[01/15/21 - 09:29 AM]
Video: Official Trailer for Season One of "Flack" Available Now
All six episodes of the first season will premiere on Prime Video January 22 while season two will premiere at a later date in 2021.

[01/15/21 - 09:07 AM]
CBS All Access Announces Guest Stars for Season Four of "No Activity"
Louie Anderson, Kevin Bacon, Jillian Bell, D'Arcy Carden, Rob Delaney, Elle Fanning, Will Forte, Kimberly Hébert Gregory, Udo Kier, Lamorne Morris, Oscar Nuñez, Hannah Simone, June Squibb and Samara Weaving are all on tap.