or


[04/06/10 - 07:42 AM]
MTV and Green Day Pull Back the Curtain as the New Broadway Musical "American Idiot" Takes Over the Network
"Green Day Rocks Broadway" premieres Friday, April 16 at 7:00/6:00c.

[via press release from MTV]

MTV AND GREEN DAY PULL BACK THE CURTAIN AS THE NEW BROADWAY MUSICAL "AMERICAN IDIOT" TAKES OVER THE NETWORK

Exclusive Behind-The-Scenes Special "Green Day Rocks Broadway" Set To Air on Friday, April 16 at 7pm ET/PT

Network To Give 300 Fans Opportunity To Attend First Look Performance Opening Week

New York, NY - April 6, 2010 - MTV and Green Day take on Broadway with an unprecedented partnership to celebrate the new musical American Idiot, which opens on Tuesday, April 20. The deal will put the multi-platinum selling and Grammy� Award winning band - credited for putting punk rock back on the map - and their thrilling new Broadway show, directed by Tony winner Michael Mayer and featuring an incredible cast of 19 performers, into the spotlight throughout the month of April leading up to opening week. Every day is a "Green Day" in April as MTV brings viewers special programming including the behind-the-scenes special "Green Day Rocks Broadway," the premiere of the band's new video "Last of the American Girls" and a sweepstakes giving 300 lucky fans the opportunity to attend the show opening week.

"Green Day has rocked MTV for years, now its Broadway's turn. We're so excited to continue our partnership with the band as they revolutionize Broadway with American Idiot," said Amy Doyle, Executive Vice President of Music and Talent, MTV. "We're thrilled to offer our viewers hours of exclusive band content, a special behind-the-scenes look of the show and free tickets for opening week."

Programming paying homage to the band invading Broadway is set to infiltrate MTV on-air and online. With daily pieces of original content and customized Green Day promo spots including performances, show rehearsals, interviews, behind-the-scenes footage and more, MTV and all its on-air, online platforms and sister channels including MTV.com, MTV2, mtvU and MTV Hits will unite to bring music fans the ultimate Green Day experience 24-7.

"We are really excited to partner with MTV to introduce American Idiot to our fans," said Green Day's Billie Joe Armstrong. "We've had an amazing relationship with them throughout our career, and the network and its viewers have always been supportive no matter what we've thrown at them."

American Idiot follows the exhilarating journey of a new generation of young Americans as they strive to find meaning in a post 9/11 world, borne along by Green Day's electrifying score. The musical includes every song from the acclaimed album American Idiot, as well as several songs from the band's GRAMMY� Award-winning new release, 21st Century Breakdown. Billie Joe Armstrong and the band collaborate with one of the theatre's most acclaimed creative teams, led by Michael Mayer (Spring Awakening), two-time Tony Award-winning composer and orchestrator Tom Kitt (Next to Normal), and Olivier Award-winning choreographer Steven Hoggett (Black Watch), to bring this explosive, iconic album to the stage. Tony Award winner John Gallagher Jr, (Spring Awakening) leads the remarkable 19-member cast.

"We're thrilled that MTV has joined us and Green Day as American Idiot begins performances on Broadway. MTV's audience has been amazing supporters of Green Day and we're excited for them to take the journey with the iconic album now as it rocks the stage," said American Idiot producers Ira Pittelman and Tom Hulce.

MTV will take over the St. James Theatre during opening week of Green Day's American Idiot giving 300 of the band's biggest fans the opportunity to attend an exclusive first look. Beginning on Tuesday, April 6 through Sunday, April 11, viewers can go to americanidiot.mtv.com to win tickets to a special April 22 performance.

In addition, Green Day has teamed up with MTV Games and Harmonix, the leading developer of music-based games, along with Reprise / Warner Bros. Records to release Green Day: Rock Band�, the full standalone music video game experience that celebrates Green Day's historic career and genre-defining albums worldwide, on June 8, 2010. Taking on the likenesses of Green Day members Billie Joe Armstrong, Mike Dirnt and Tr� Cool, players progress through the story and history of Green Day rocking along to 47 tracks. In addition, fans will gain access to the band's media vault, where they can unlock more than 100 collectible images, and more than 40 minutes of rare and unreleased video from interviews, outtakes and performances.

MTV GREEN DAY PROGRAMMING FOR THE MONTH OF APRIL

MTV World Premiere of Green Day Video "Last of the American Girls"

Thursday, April 1

� On Thursday, April 1, MTV will be the exclusive on-air and online destination for the global premiere of Green Day's newest video, "Last of the American Girls." The video will air on MTV, MTV2, and mtvU, MTV Hits, and MTV.com as well as well as on MTV international channels. "Last of the American Girls" will be the latest video from the rock trio's Grammy Award winning Album 21st Century Breakdown.

MTV "Green Day Rocks Broadway" Sweepstakes

Sweepstakes begins on Tuesday, April 6 through Sunday, April 11

� MTV will take over the St. James Theatre during opening week of Green Day's American Idiot giving 300 of the band's biggest fans the opportunity to attend an exclusive first look. Beginning on Tuesday, April 6 through Sunday, April 11, viewers can go to americanidiot.mtv.com for a chance to win tickets to a special April 22 performance.

MTV "Green Day Rocks Broadway" Special

Friday, April 16 at 7pm ET/PT

� MTV News will spotlight the new Broadway musical American Idiot April MTV event with "Green Day Rocks Broadway." The half-hour behind-the scenes special will give fans who can't make the trip to New York City to see the show live, a look at the making of the musical, including exclusive interviews with Green Day and show cast & creative team members, rehearsal footage and fan reactions. The MTV News "Green Day Rocks Broadway" will air on MTV, MTV2 mtvU, MTV Hits and MTV.com.

Additional Airings: MTV2 on Saturday, April 17 at 12pm ET/PT mtvU on Saturday, April 17 at 5pm ET/PT MTV Hits on Monday, April 19 at 1pm ET/PT

About Green Day:

American Idiot launched Green Day into the stratosphere. American Idiot debuted at No. 1 on the Billboard chart, spawned five hit singles, earned seven Grammy(r) nominations (winning two, including Rock Album of the Year), and raised the bar for modern rock and roll. Last year, Green Day released its new album 21st Century Breakdown, which was nominated for three 2010 Grammy(r) Awards and won Best Rock Album. It also spawned two hit singles: the gold "Know Your Enemy," which was the first song ever to top Billboard's Rock, Alternative, and Mainstream Rock charts simultaneously, and the platinum "21 Guns," which earned two Grammy(r) nominations and won three 2009 MTV Video Music Awards including Best Rock Video. Green Day also took home an American Music Award for Favorite Alternative Rock Music Artist. In September 2009, Green Day launched a stage version of American Idiot directed by Michael Mayer, who collaborated on the story with Armstrong, in a record-breaking and critically acclaimed engagement at Berkeley Rep. The show opens on Broadway at the St. James Theatre, 246 W. 44th Street, on April 20, 2010. For more about the band, visit www.greenday.com. For more about the Broadway production of American Idiot, visit: www.AmericanIdiotOnBroadway.com.

About MTV Network:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 -- up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [april 2010]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/26/17 - 02:00 PM]
"Saturday Night Live" Adds Three Cast Members for 43rd Season
Heidi Gardner, Luke Null and Chris Redd will join the September 30 season premiere as featured players.

[09/26/17 - 01:15 PM]
FOX's "The Orville" Lands as #1 Entertainment Program of Week of September 11 in Live + 7 Ratings
FOX further spins the numbers for the week of September 11-17.

[09/26/17 - 11:39 AM]
Hallmark Channel's "Falling for Vermont" Debuts as Highest-Rated Non-News, Non-Sports Cable Program of the Week
The Hallmark Channel spins the numbers for the week of September 18-24.

[09/26/17 - 11:11 AM]
"48 Hours" Kicks Off Its 30th Anniversary Year with a New Look, Taking Viewers Inside the Journey for the Truth in Stories That Matter
Saturday night's #1 non-sports broadcast will launch with back-to-back editions starting at 9:00 PM.

[09/26/17 - 10:18 AM]
AMC Announces "Into the Badlands" Season 3 Cast Additions
Sherman Augustus, Babou Ceesay and Ella-Rae Smith join the cast as series regulars and Dean-Charles Chapman and Lewis Tan join as recurring guest stars.

[09/26/17 - 10:01 AM]
Trick or Treat with Cartoon Network this Month with All-New Spooky Specials Beginning Oct. 27
Can't wait to get the costume party started? "See It First" on the Cartoon Network app beginning Monday, Oct. 2.

[09/26/17 - 10:00 AM]
HBO Sets Debut Date for Documentary "Rolling Stone: Stories from the Edge," To Be Presented Over Two Nights, Nov. 6 and 7
The two-part, four-hour presentation is directed by Oscar(R) winner Alex Gibney and Emmy(R) winner Blair Foster.

[09/26/17 - 09:31 AM]
A&E's "Live PD" Cable's #1 Unscripted Series This Summer Returns for Season Two on October 6
Hosted by Dan Abrams with analysis from Tom Morris Jr., "Live PD" showcases the policing of America, following diverse police departments from across the country in real time as they patrol their communities.

[09/26/17 - 09:28 AM]
"Who Wants to Be a Millionaire" Hits 3-Year Premiere High in Women 25-54 and Is the Only Syndicated Game Show to Improve Year Over Year
Disney-ABC Domestic Television spins the numbers for the week of September 11-15.

[09/26/17 - 09:17 AM]
The 50th Season Premiere of "60 Minutes" Is Sunday's #1 Non-Sports Broadcast
CBS further spins the numbers for Sunday, September 24.

[09/26/17 - 09:02 AM]
"Tanked" Returns to Animal Planet with Bigger Tanks and Bigger Celebrity Builds
Wayde King and Brett Raymer are two of Sin City's most imaginative businessmen and owners of Acrylic Tank Manufacturing (ATM), one of the country's most successful builders of elaborate aquariums.

[09/26/17 - 09:02 AM]
"The Grand Tour's" Clarkson, Hammond and May Announce Locations for Season Two
The trio will spend over 100 days across five continents, racking up more passport stamps from Croatia, Mozambique, Dubai, Spain, Switzerland, Colorado, New York and many more exotic locations around the world.

[09/26/17 - 08:43 AM]
ABC's "The Good Doctor" Surges Over "Dancing" to Open at #1 - ABC's Top Monday Debut in 8-1/2 Years
ABC spins the numbers for Monday, September 25.

[09/26/17 - 08:41 AM]
"The Voice" Grows +37% vs. Last Season's Finale
NBC spins the numbers for Monday, September 25.

[09/26/17 - 08:12 AM]
Monday's Broadcast Ratings: CBS Opens Season on Top in Viewers, Demos
Plus: ABC gets a big boost from the premiere of "The Good Doctor."