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[04/06/10 - 07:42 AM]
MTV and Green Day Pull Back the Curtain as the New Broadway Musical "American Idiot" Takes Over the Network
"Green Day Rocks Broadway" premieres Friday, April 16 at 7:00/6:00c.

[via press release from MTV]

MTV AND GREEN DAY PULL BACK THE CURTAIN AS THE NEW BROADWAY MUSICAL "AMERICAN IDIOT" TAKES OVER THE NETWORK

Exclusive Behind-The-Scenes Special "Green Day Rocks Broadway" Set To Air on Friday, April 16 at 7pm ET/PT

Network To Give 300 Fans Opportunity To Attend First Look Performance Opening Week

New York, NY - April 6, 2010 - MTV and Green Day take on Broadway with an unprecedented partnership to celebrate the new musical American Idiot, which opens on Tuesday, April 20. The deal will put the multi-platinum selling and Grammy� Award winning band - credited for putting punk rock back on the map - and their thrilling new Broadway show, directed by Tony winner Michael Mayer and featuring an incredible cast of 19 performers, into the spotlight throughout the month of April leading up to opening week. Every day is a "Green Day" in April as MTV brings viewers special programming including the behind-the-scenes special "Green Day Rocks Broadway," the premiere of the band's new video "Last of the American Girls" and a sweepstakes giving 300 lucky fans the opportunity to attend the show opening week.

"Green Day has rocked MTV for years, now its Broadway's turn. We're so excited to continue our partnership with the band as they revolutionize Broadway with American Idiot," said Amy Doyle, Executive Vice President of Music and Talent, MTV. "We're thrilled to offer our viewers hours of exclusive band content, a special behind-the-scenes look of the show and free tickets for opening week."

Programming paying homage to the band invading Broadway is set to infiltrate MTV on-air and online. With daily pieces of original content and customized Green Day promo spots including performances, show rehearsals, interviews, behind-the-scenes footage and more, MTV and all its on-air, online platforms and sister channels including MTV.com, MTV2, mtvU and MTV Hits will unite to bring music fans the ultimate Green Day experience 24-7.

"We are really excited to partner with MTV to introduce American Idiot to our fans," said Green Day's Billie Joe Armstrong. "We've had an amazing relationship with them throughout our career, and the network and its viewers have always been supportive no matter what we've thrown at them."

American Idiot follows the exhilarating journey of a new generation of young Americans as they strive to find meaning in a post 9/11 world, borne along by Green Day's electrifying score. The musical includes every song from the acclaimed album American Idiot, as well as several songs from the band's GRAMMY� Award-winning new release, 21st Century Breakdown. Billie Joe Armstrong and the band collaborate with one of the theatre's most acclaimed creative teams, led by Michael Mayer (Spring Awakening), two-time Tony Award-winning composer and orchestrator Tom Kitt (Next to Normal), and Olivier Award-winning choreographer Steven Hoggett (Black Watch), to bring this explosive, iconic album to the stage. Tony Award winner John Gallagher Jr, (Spring Awakening) leads the remarkable 19-member cast.

"We're thrilled that MTV has joined us and Green Day as American Idiot begins performances on Broadway. MTV's audience has been amazing supporters of Green Day and we're excited for them to take the journey with the iconic album now as it rocks the stage," said American Idiot producers Ira Pittelman and Tom Hulce.

MTV will take over the St. James Theatre during opening week of Green Day's American Idiot giving 300 of the band's biggest fans the opportunity to attend an exclusive first look. Beginning on Tuesday, April 6 through Sunday, April 11, viewers can go to americanidiot.mtv.com to win tickets to a special April 22 performance.

In addition, Green Day has teamed up with MTV Games and Harmonix, the leading developer of music-based games, along with Reprise / Warner Bros. Records to release Green Day: Rock Band�, the full standalone music video game experience that celebrates Green Day's historic career and genre-defining albums worldwide, on June 8, 2010. Taking on the likenesses of Green Day members Billie Joe Armstrong, Mike Dirnt and Tr� Cool, players progress through the story and history of Green Day rocking along to 47 tracks. In addition, fans will gain access to the band's media vault, where they can unlock more than 100 collectible images, and more than 40 minutes of rare and unreleased video from interviews, outtakes and performances.

MTV GREEN DAY PROGRAMMING FOR THE MONTH OF APRIL

MTV World Premiere of Green Day Video "Last of the American Girls"

Thursday, April 1

� On Thursday, April 1, MTV will be the exclusive on-air and online destination for the global premiere of Green Day's newest video, "Last of the American Girls." The video will air on MTV, MTV2, and mtvU, MTV Hits, and MTV.com as well as well as on MTV international channels. "Last of the American Girls" will be the latest video from the rock trio's Grammy Award winning Album 21st Century Breakdown.

MTV "Green Day Rocks Broadway" Sweepstakes

Sweepstakes begins on Tuesday, April 6 through Sunday, April 11

� MTV will take over the St. James Theatre during opening week of Green Day's American Idiot giving 300 of the band's biggest fans the opportunity to attend an exclusive first look. Beginning on Tuesday, April 6 through Sunday, April 11, viewers can go to americanidiot.mtv.com for a chance to win tickets to a special April 22 performance.

MTV "Green Day Rocks Broadway" Special

Friday, April 16 at 7pm ET/PT

� MTV News will spotlight the new Broadway musical American Idiot April MTV event with "Green Day Rocks Broadway." The half-hour behind-the scenes special will give fans who can't make the trip to New York City to see the show live, a look at the making of the musical, including exclusive interviews with Green Day and show cast & creative team members, rehearsal footage and fan reactions. The MTV News "Green Day Rocks Broadway" will air on MTV, MTV2 mtvU, MTV Hits and MTV.com.

Additional Airings: MTV2 on Saturday, April 17 at 12pm ET/PT mtvU on Saturday, April 17 at 5pm ET/PT MTV Hits on Monday, April 19 at 1pm ET/PT

About Green Day:

American Idiot launched Green Day into the stratosphere. American Idiot debuted at No. 1 on the Billboard chart, spawned five hit singles, earned seven Grammy(r) nominations (winning two, including Rock Album of the Year), and raised the bar for modern rock and roll. Last year, Green Day released its new album 21st Century Breakdown, which was nominated for three 2010 Grammy(r) Awards and won Best Rock Album. It also spawned two hit singles: the gold "Know Your Enemy," which was the first song ever to top Billboard's Rock, Alternative, and Mainstream Rock charts simultaneously, and the platinum "21 Guns," which earned two Grammy(r) nominations and won three 2009 MTV Video Music Awards including Best Rock Video. Green Day also took home an American Music Award for Favorite Alternative Rock Music Artist. In September 2009, Green Day launched a stage version of American Idiot directed by Michael Mayer, who collaborated on the story with Armstrong, in a record-breaking and critically acclaimed engagement at Berkeley Rep. The show opens on Broadway at the St. James Theatre, 246 W. 44th Street, on April 20, 2010. For more about the band, visit www.greenday.com. For more about the Broadway production of American Idiot, visit: www.AmericanIdiotOnBroadway.com.

About MTV Network:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 -- up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





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[04/15/24 - 12:00 PM]
CBS Announces Series Order for New Daytime Drama "The Gates"
The specific time period, launch date and other series details will be announced at later dates.

[04/15/24 - 12:00 PM]
"The Rookie" Renewed for Season 7 by ABC
John Nolan, once the oldest rookie in the LAPD, has used his life experience, determination and sense of humor to keep up with rookies 20 years his junior.

[04/15/24 - 11:34 AM]
Lifetime Greenlights "Yoga Teacher Killer: The Kaitlin Armstrong Story"
The story, based on actual events, tells the tale of a tangled love triangle gone very wrong.

[04/15/24 - 11:23 AM]
Bang! ESPN to Exclusively Televise 2024 SoFi NBA Play-In Tournament Eastern Conference Games
At 7 p.m. ET on April 17, the Miami Heat (8th seed) and Jimmy Butler will visit the Philadelphia 76ers (7th seed) and Joel Embiid.

[04/15/24 - 11:19 AM]
A Special Encore of "Billy Joel: The 100th - Live at Madison Square Garden" Will Air Friday, April 19 (9:00-11:00 PM, ET/PT)
The music special, celebrating Joel's record-breaking 100th consecutive performance at Madison Square Garden and featuring some his most iconic songs, originally aired Sunday, April 14.

[04/15/24 - 10:32 AM]
AMC Networks' May Highlights Features New Season of "Interview with the Vampire," New Crime Thriller "Scrublands" and Return of "Harry Wild"
These films, series and more join an extensive catalogue of compelling dramas, beloved franchises, highly anticipated films and timely collections on AMC+, Acorn TV, ALLBLK, Shudder, Sundance Now, and anime-focused HIDIVE, all month long.

[04/15/24 - 10:01 AM]
Video: National Geographic Sets Date and Unveils Trailer for Critically Acclaimed Heartwarming Documentary "Billy & Molly: An Otter Love Story"
The emotionally powerful film shows audiences how the ability to love can reawaken us to the beauty of nature.

[04/15/24 - 09:00 AM]
Video: "Outer Range" Season 2 - Official Trailer - Prime Video
Look for all seven episodes to drop on Thursday, May 16, exclusively on Prime Video in more than 240 countries and territories worldwide.

[04/15/24 - 08:10 AM]
Apple TV+ Announces Explosive New Documentary Event "Hollywood Con Queen," Featuring the Unbelievable Story of One of Hollywood's Biggest Scams, to Premiere May 8
Based on the original reporting of investigative journalist Scott Johnson, and his book published by Harper Collins titled, "Hollywood Con Queen: The Hunt for an Evil Genius," "Hollywood Con Queen" explores the shocking story behind one of Hollywood's biggest scams.

[04/15/24 - 08:07 AM]
TNT Sports to Present Exclusive 2024 SoFi NBA Play-In Tournament Doubleheader, Tomorrow, April 16
Tomorrow night's opening contest will feature the eighth-seeded Los Angeles Lakers and LeBron James traveling to take on the seventh-seeded New Orleans Pelicans and Zion Williamson at 7:30 p.m.

[04/15/24 - 08:01 AM]
Video: "Thelma the Unicorn" - Official Trailer - Netflix
Based on the best-selling books. Starring Brittany Howard as Thelma.

[04/15/24 - 08:01 AM]
ESPN Films Greenlights 30 for 30 Documentary on Trailblazing Broadcaster Stuart Scott
The film is directed by Andre Gaines and executive produced by ESPN Films, Run & Shoot Filmworks, and Cinemation Studios.

[04/15/24 - 07:02 AM]
Emmy-Winning "Tamron Hall" Renewed for Sixth Season with ABC Owned Television Stations and Leading Broadcast Groups
"Tamron Hall" currently ranks No. 3 out of the nine one-hour syndicated talk shows.

[04/15/24 - 07:01 AM]
Reelz Announces Public Service Initiative with the National Center for Missing & Exploited Children (NCMEC)
The partnership will include exclusive to Reelz, public service announcements (PSAs) that will air in all day parts in 2024 and 2025 and will be further promoted on social media channels of the two organizations.

[04/15/24 - 06:03 AM]
ABC News Studios Announces New Special with Country Star Lainey Wilson from Robin Roberts' Production Unit
"Lainey Wilson: Bell Bottom Country" begins streaming on Hulu on Wednesday, May 29.