BRAVO PRESENTS THE DOW LIVE EARTH RUN FOR WATER SPECIAL
One-Hour TV Event Tackles the Challenges and Solutions of the Global Water Crisis
Performances by Collective Soul, Estelle, Melissa Etheridge,
John Legend, Rob Thomas and The Roots
Airs Friday, April 23, 7 p.m. ET/PT
Los Angeles, CA - (April 20, 2010) - Live Earth, organizer of the Dow Live Earth Run for Water, and Bravo today announced a one-hour special offering audiences an inside look at the global event and its mission to help solve the world water crisis, which will air on Friday, April 23 at 7 p.m. (ET/PT) on Bravo. Through discussions with impassioned advocate Pete Wentz and water crisis expert Alexandra Cousteau; discovery of solutions being implemented by NGO partners all over the world; and amazing musical performances from events taking place in the U.S., featuring Collective Soul (Chicago), Estelle (Minneapolis), Melissa Etheridge (Los Angeles), John Legend (New York), Rob Thomas (Atlanta) and The Roots (New York), the special will illustrate how the global water crisis affects people in every part of the world and how this issue can be solved through specific actions.
"Bravo has been a longtime supporter of Live Earth and their mission to raise awareness on these important environmental issues," said Frances Berwick, General Manager and EVP, Bravo Media. "We think this special - which airs as part of NBC Universal's Green is Universal initiative - will resonate with Bravo's eco-conscious viewers, and through heightened awareness comes change.�
The Dow Live Earth Run For Water is the largest worldwide water initiative on record to help combat the global water crisis. Taking place in 150 cities across 50 countries around the world on Sunday April 18, the events consisted of a series of 6km run/walks (the average distance many women and children walk every day to get water), and culminated with water education villages and live musical performances aimed at raising awareness and funds to effectively address this critical issue.
"The goal of this TV special is to engage audiences in the challenges and solutions associated with the global water crisis in an educational and entertaining format,� said Kevin Wall, Live Earth Founder. "Bravo is the ideal network for this program because its viewers are very tuned in to environmental and social issues.�
For more information about the Dow Live Earth Run for Water visit www.liveearth.org. For more information about the Dow Live Earth Run for Water special on Bravo, please visit www.bravotv.com.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
About Live Earth
Founded by Emmy-winning producer Kevin Wall, Live Earth was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action. A for-profit company, Live Earth seeks to leverage the power of entertainment through integrated events, media and the live experience to ignite a global movement aimed at solving the most critical environmental issues of our time. More information about Live Earth can be found at http://liveearth.org.
Dow combines the power of science and technology with the "Human Element� to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2009, Dow had annual sales of $45 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 214 sites in 37 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.