[04/21/10 - 08:48 AM]
Cartoon Network Goes Big with Cartoon Network's Hall of Game
The 90-minute special, due in early 2011, is the first "sports award event for kids."

[via press release from Cartoon Network]

Cartoon Network Goes Big with Cartoon Network's Hall of Game

90-Minute Broadcast Event to Feature Pro and Amateur Athletes and Top-Notch Entertainment

Renowned Sports, Entertainment and Media Company, IMG to Produce Event

Sports Illustrated Group's SI KIDS to Serve as Media Partner

Cartoon Network is announcing its first foray into the broadcast awards arena with Cartoon Network's Hall of Game. Premiering in early 2011, this high-energy, multi-platform experience will let viewers decide who's got game, by honoring their favorite sports stars and sports moments of the year. This first-of-its-kind, sports award event for kids, is created and produced by IMG Media, the production arm of global sports, entertainment and media company, IMG. The Sports Illustrated Group's SI KIDS franchise will be serving as the official media partner and the show will also feature SI KIDS' SportsKid of the Year Award.

From the red carpet, to the never-before-seen stunts and surprises on stage, this unconventional celebration will be led by a celebrity host and feature icons from television, film, music and sports, as kids experience an evening of humor and fun at the most raucous and biggest sports awards show ever presented on television.

"This type of event is part of Cartoon Network's DNA and continues our mission to give kids the type of programming that they can't find anywhere else," said Stu Snyder, president and chief operating officer of Turner Broadcasting Inc.'s Animation, Young Adults & Kids Media. "Working with IMG, Sports Illustrated and Turner Sports, who have some of the strongest partnerships in the sports arena, will help us produce an exciting, action-packed and star-filled event."

Cartoon Network's Hall of Game will also be supported by a long-lead, robust marketing and promotional campaign executed across all media platforms, including on-air, digital, radio, wireless, print, social media, VOD and gaming.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About IMG Media

IMG Media operates from over 30 offices worldwide and distributes content across all forms of media including TV, Audio, Fixed Media, Inflight and Closed Circuit, Broadband and Mobile. IMG Media Production generates 6000 hours of programming, over 200 projects in locations around the world. These include coverage of: New York City Marathon, Masters, PGA Championship, ATP and WTA Tennis, Professional Bull Riding, television and digital production for both Wimbledon and the R and A, Premier League Soccer Productions, Total Rugby for the IRB, Transworld Sport, FIFA Futbol Mondial and FIFA World Cup Preview Series. IMG Media also has produced entertainment specials such as: Super Bowl's Greatest Commercials, World's and Year's Funniest Commercials for TBS, Christmas in Rockefeller Center, and Boston Pops 4th of July Spectacular. IMG Media also maintains the world's largest sports archive with more than 250,000 hours of footage.

About the Sports Illustrated Group's SI KIDS Franchise

The SI KIDS franchise is anchored by the flagship monthly and includes the website (www.SIkids.com), books, events, licensed products and the annual "SportsKid of the Year" platform. For 21 years SI KIDS has helped young fans (8 and up) learn about positive values, good sportsmanship and healthy lifestyle through sports. The franchise delivers SI's in-depth reporting, action photography, first-person athlete accounts and features to a monthly audience of 4.9mm. Today, more than 60% of current Sports Illustrated readers have subscribed to SI Kids.

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