or


[05/03/10 - 09:48 AM]
TLC.com and the Makers of First Reponse(R) Partner to Deliver a Conception Story: Six Journeys to Pregnancy
The seven-month, weekly online series chronicles "the lives of six dynamic women on the path to conceive."

[via press release from TLC]

TLC.com and the Makers of First Reponse(R) Partner to Deliver A CONCEPTION STORY: SIX JOURNEYS TO PREGNANCY

-- Seven-Month, Weekly Webisodes Chronicle Six Women on the Road to Motherhood --

-- Custom Created Short-Form Web Series Developed by TLC.com, Discovery Digital Media and the Makers of First Response(R) --

May 3, 2010

(New York, N.Y.) TLC.com, dedicated to sharing the extraordinary experiences of family, and the First Response(R) brand, a pioneer in women's health with a portfolio of superior fertility, ovulation and pregnancy at-home test kits, today announced a collaborative online partnership to document the lives of six dynamic women on the path to conceive. A Conception Story: Six Journeys To Pregnancy (http://tlc.com/conception) offers an intimate portrait of one of life's great moments, exploring the trials and triumphs women and couples experience on the way to the baby carriage.

Arriving today and continuing weekly for the next seven months, A Conception Story will follow six women and their families who will candidly share their emotional highs and lows of conception via their own video journals. Topics of discussion will range from fears about the difficulties of getting pregnant to thoughts on health care and the desire to become a parent. The video diaries will be produced and edited to one compelling short-form webisode per week.

Additionally, A Conception Story offers an array of elements to provide poignant views and seldom shared accounts of what countless families endure surrounding pregnancy and infertility, including:

* Periodic online Q&A highlighting common experiences and answers to a wealth of questions featuring renowned fertility specialist, Dr. Peter Ahlering of the Sher Institute;

* A robust community featuring forums, resources and information to foster support for women trying to conceive; and

* Weekly blog entries to promote mentorship and enable the women to comment on one another's experiences.

"Mirroring the programming on TLC, which celebrates life in all its incarnations, TLC.com extends that mission by offering a look into the lives of real people by engaging, informing and inspiring others," said Harold Morgenstern, Senior Vice President, Advertising Sales, Discovery Communications. "Developing ´┐ŻA Conception Story' with First Response reinforces TLC.com's commitment to family, and to creating custom content solutions designed to meet client needs."

"From the very first desire to conceive to celebrating those first moments of knowing you're pregnant, First Response has always been a dedicated and consistent resource for letting women know sooner," said Stacey Feldman, Vice President Marketing, First Response(R) brand at Church & Dwight, Co., Inc. "First Response and TLC.com's partnership is based on a shared belief: that women should be educated and empowered with reliable knowledge and proven facts for their exciting journey ahead."

Synopses of the six diverse, yet parallel women from across the U.S., and cast through Discovery's network of mom bloggers, talent resource center and TLC.com fan base are as follows:

* Amber-28 year-old handbag entrepreneur and stay-at-home mom to a 2 1/2 year-old son is ready for a second child. She acknowledges, "We know we can get pregnant because of our son; however, I have a tilted uterus so we are not sure how fast we can get pregnant."

* Angel-25 year-old pediatric medical student who wants a baby of her own. Though no known problems conceiving, she admits, "Young professionals are the forgotten women of the world."

* Christina-28 year-old good-humored school teacher anxiously awaits her first child. Having difficulty conceiving with her husband of three years, she confesses, "Infertility is something that nobody talks about. It's something that women are ashamed of and sweep under the rug. Yet, so many women experience it. I am one of the few and would like to tell my story."

* Heather-31 year-old stay-at-home mom of two is ready for a third baby, even a fourth. She discloses, "You would think with a third baby, nothing would be new, but with this third baby, everything is new. I know what life with two kids is like, but now it's time to learn what life with three-and possibly four will be like. Twins run in my family, so this should be interesting."

* Kristen-31 year-old marathoner and business analyst, she and her husband of two years have just begun trying. She divulges, "It pains me to hear people speak of getting pregnant when they had no intention of having children. Why can't it be us receiving the confirmation from our doctor that we are pregnant?"

* Mary-34 year-old professional who wanted to make sure she was ready for her first child. Married for more than ten years, she says, "After we got married, there were many reasons why we weren't ready for a baby. We decided we were ready in 2007...in 2009, I completed three intrauterine insemination (IUI) cycles and two in vitro fertilization (IVF) cycles...I was giving myself five shots a day. I was black and blue...we spent thousands of dollars and ended up with no baby."

The online series is produced and created by TLC.com, Discovery Digital Media, First Response(R) parent company Church & Dwight Co., Inc. and Church & Dwight's media agency of record, Maxus.

ABOUT DISCOVERY COMMUNICATIONS

Discovery Communications (Nasdaq:DISCA, DISCB, DISCK) is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

ABOUT FIRST RESPONSE(R) PRODUCTS

For over 25 years, the makers of FIRST RESPONSE have been a pioneer in women's health with a portfolio of innovative pregnancy and ovulation at-home test kits. FIRST RESPONSE(R) Early Result Pregnancy Test is the earliest at-home test on the market and detects the pregnancy hormone hCG earlier than ever before. To help women get pregnant sooner* there is the FIRST RESPONSE Easy-Read Ovulation Test to determine their best time to try to get pregnant and FIRST RESPONSE Fertility Test for Women to help determine a women's ability to get pregnant by testing for FSH levels.

ABOUT CHURCH AND DWIGHT CO., INC

Church and Dwight, Co., Inc., headquartered in Princeton, NJ, distributes First Response Early Result Pregnancy Test and other First Response products, including First Response Gold Digital, First Response Rapid Result Pregnancy Test, First Response Easy Read Ovulation Test, First Response Daily Ovulation Test, First Response Fertility Test for Women, and Answer Pregnancy and Ovulation Tests.

*Based on directions for use





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 02:02 PM]
John Ondrasik of Five for Fighting to Perform Original Song for 100th Episode Of "Hawaii Five-0," Nov. 7
The song, titled "All For One," will premiere during the broadcast of the milestone episode.

[10/20/14 - 01:20 PM]
CMT's Highest-Rated Series Ever "Party Down South" Keeps the Party Going This Holiday Season with Two All-New, One-Hour Specials
"Party Down South: Drunksgiving" airs Thursday, November 20 followed by "Party Down South: Christmas Hangover" on Thursday, December 18.

[10/20/14 - 01:19 PM]
HGTV and DIY Network Greenlight Seven New Series
"America's Most Desperate Kitchens," "Log Cabin Living," "Shalina Joy Project" and "Real Estate Riches" are on tap at the former while "First Time Flippers," "Miami Rehab" and "The Treehouse Guys" are coming to the latter.

[10/20/14 - 12:42 PM]
Discovery Fit & Health Pulls Back the White Curtain on Outrageous Medical Emergencies When "Untold Stories of the ER" Returns with the Craziest Cases Special and 100th Episode
The 100th episode kicks off all-new episodes, beginning Friday, November 14 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
Three Families Are "Risking It All" for a Life Off the Grid
TLC's latest original series premieres Tuesday, November 18 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
"Real World: Skeletons" Set to Premiere December 16, 2014 at 10:00 PM ET/PT on MTV
This season, the series begins in the traditional way with seven strangers moving into an old nightclub turned fabulous urban loft in Chicago's West Loop, but each of these roommates has skeletons in their closets.

[10/20/14 - 12:18 PM]
USA Network Orders Third Season of Breakout Comedic Reality Series "Chrisley Knows Best"
Plus: look for a half-hour "Chrisley" holiday special set for this December.

[10/20/14 - 12:10 PM]
Ariana Grande and Meghan Trainor to Perform Duets with Top Country Acts on "The 48th Annual CMA Awards"
Grande will be joining two-time CMA Vocal Group of the Year Little Big Town for an on-air collaboration.

[10/20/14 - 11:51 AM]
ABC Family Invites Fans to Tweet the "Dearly Departed" During a Halloween Special of "Pretty Little Liars," Airing Tuesday, October 21
Janel Parrish ("Mona"), Andrea Parker ("Mrs. DiLaurentis") and Bryce Johnson ("Det. Darren Wilden") will live tweet with fans during the East Coast broadcast.

[10/20/14 - 11:49 AM]
"Untold with Maria Menounos" Premieres Thursday, October 30th at 8:00PM ET/PT
The series takes a closer look at two major entertainment stories that are making headlines today: the Transgender movement and Depression in Comedians.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 11:04 AM]
A Wedding, a Breakup and a Divorce?! Don't Miss the "Total Divas" Mid-Season Finale Sunday, October 26 at 9pm ET on E!
Plus: WWE(R) Diva Alicia Fox(TM) and WWE Diva Paige(TM) joint the cast when new episodes resume Sunday, January 4 at 10:00/9:00c.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.