BRAVO MEDIA LAUNCHES FIRST EVER NETWORK-WIDE ON-AIR IMAGE CAMPAIGN FEATURING MORE THAN 30 BRAVOLEBRITIES IN SUMMER-LONG PROMOTION
Grammy Award Winning Macy Gray's New Single "Kissed It" Makes Exclusive U.S. Debut in 'Summer By Bravo' Promo, Premiering Monday, May 24th
Bravo Premieres Unprecedented Summer Blockbuster Line-up of New & Returning Original Programming, a 16 Percent Increase vs. 2009
New York, NY - May 24, 2010 - In support of an unprecedented nine network summer launches of new and returning original programming, Bravo Media today announced its first ever network-wide on-air, multi-talent image campaign featuring more than 30 Bravolebrities at a rooftop pool party, dancing away to the tunes of Grammy Award winning artist Macy Gray's new single "Kissed It." While their worlds may never collide, the 'Summer by Bravo' campaign features Bravo talent including Kathy Griffin and Rachel Zoe acting as their own paparazzi; Tom Colicchio getting friendly with the "Real Housewives;" Jeff Lewis sipping Bravotinis; Patti Stanger canoodling with a tiger; and Jenni Poulos doing cannonballs into the pool, among others. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
"Macy's summer anthem is the perfect complement to this Bravo experience," said Frances Berwick, Executive Vice President and General Manager, Bravo Media. "Distinguished as more than a television network, Bravo is a lifestyle as reflected in these promos oozing with Bravolebrities who continue to elicit pop culture notoriety and buzz."
With an impressive 16 percent original programming increase vs. summer 2009, new and returning summer series premieres include: "Work of Art: The Next Great Artist" (June 9), "Bethenny Getting Married?" (June 10), "Kathy Griffin: My Life on the D-List" (June 15), "Top Chef D.C." (June 16), "The Rachel Zoe Project" (August), "Flipping Out" (August), "Thintervention with Jackie Warner" (September), "Top Chef: Just Desserts" (September), and "The Real Housewives of Atlanta" (Fall). Continuing throughout the summer will be new episodes of "The Real Housewives of New Jersey" and "The Real Housewives of New York City."
With the U.S. exclusive premiere of Gray's "Kissed It" as the soundtrack, the 'Summer by Bravo' 60 second promo will debut in over 1,250 theaters across the U.S. May 28th through June 10th. Bravo produced one 60 second promo featuring all of the network's summer talent, four 30 second promos with various talent featured in different scenarios, and station I.D.s that will roll out in support of the new series premieres. Frolicking pool side, talent appearances include Kathy Griffin ("My Life on the D-List"), China Chow ("Work of Art: The Next Great Artist"), Jeff Lewis ("Flipping Out"), Jenni Pulos ("Flipping Out"), Zoila Chavez ("Flipping Out"), Kelly Choi ("Top Chef Masters"), "The Real Housewives of Atlanta," Tom Colicchio ("Top Chef"), Padma Lakshmi ("Top Chef"), Gail Simmons ("Top Chef"), "The Real Housewives of New Jersey," Bethenny Frankel ("Bethenny Getting Married?"), Jackie Warner ("Thintervention with Jackie Warner"), Robert and Cortney Novagratz ("9 by Design"), Patti Stanger ("Millionaire Matchmaker"), Andy Cohen ("Watch What Happens: Live"), Marcus Kinko ("Double Exposure"), Indrani ("Double Exposure"), Rodger Berman ("The Rachel Zoe Project"), Brad Goreski ("The Rachel Zoe Project"), and Rachel Zoe ("The Rachel Zoe Project").
To join in on the summer festivities, go to http://www.bravotv.com/summer-by-bravo. Online and on-the-go via www.m.bravo.tv.com, viewers will be able to enjoy the promos as they premiere, get exclusive behind-the-scenes video and photos from the shoot, and participate in fun polls. In addition, http://www.bravotv.com/summer-by-bravo will be the only website to have Macy Gray's single "Kissed It" from May 24th through June 7th.
These promos are a continuation of Bravo's redesign consisting of a new, innovative, pop art-inspired look for the network, which communicates the evolution from television network to a complete multiplatform brand with the new "By Bravo" tag line.
Macy Gray's new album, "The Sellout," will hit streets on June 22. "The Sellout" is the Grammy Award winning singer/songwriter's first album in more than 3 years and will be released by Concord Records in the U.S., Island Records in the U.K. and Universal Music Group, internationally. Collaborators on the album include Bobby Brown, The Bodyrockers' Kaz James and Slash, Duff McKagan and Matt Sorum formerly of Guns N' Roses and Velvet Revolver. Gray first burst onto the music scene with her debut album "On How Life Is" and the massive hit single "I Try," both of which went #1 all over the world. The album went on to sell 7 million copies worldwide with Gray winning a Grammy for Best Female Pop Vocal Performance and an MTV Video Music Award for Best New Artist.
Bravo Media - a global, multimedia content company - reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.