or


[05/25/10 - 08:46 AM]
Oxygen Media Challenges America to Burn One Million Calories with 'Dance Your A** Off' Nationwide Tour Kicking Off on June 6
The series returns for its sophomore season on Monday, June 7 at 11:00/10:00c.

[via press release from Oxygen]

OXYGEN MEDIA CHALLENGES AMERICA TO BURN ONE MILLION CALORIES WITH 'DANCE YOUR A** OFF' NATIONWIDE TOUR KICKING OFF ON JUNE 6

CAMPAIGN TO BENEFIT AMERICAN HEART ASSOCIATION

YOPLAIT ABOARD AS NATIONAL TOUR SPONSOR

Coinciding with Second Season Premiere of Hit Series "Dance Your Ass Off" --Five-City Tour Challenges Consumers with 'Dance Off A Million' Initiative

New York, NY - May 25, 2010 -Oxygen Media today announced the second annual "Dance Your A** Off Tour," a five-city tour sponsored by Yoplait and includes the "Dance Off a Million" campaign benefiting the American Heart Association. The high energy, interactive "Dance Your A** Tour" is bringing Oxygen's critically acclaimed, dance/weight loss competition series to consumers for the second year in a row, providing fans the chance to see first-hand the benefits of dance as a fun and positive way to lose weight. Tour features include dance performances, competitions, and tips for healthy living, giveaways and some special guests. Plus, Oxygen will be challenging consumers nationwide to "Dance Off a Million" calories, as part of a promotion to benefit the American Heart Association. Oxygen will make a $15,000 donation to the American Heart Association in the form of five separate checks to the local chapters at each of the five-city events. The tour coincides with the second season launch of "Dance Your Ass Off," the hit dance/weight loss competition series hosted by Mel B, which premieres on Monday, June 7 at 11PM ET/PT on Oxygen.

"After last year's success for both the show and the tour, we are eager to once again reach out to fans and have them experience the fun and healthy benefits of 'Dance Your Ass Off," said Jane Olson, SVP Marketing & Brand Strategy, Oxygen Media. "We are fortunate to have our dance partner, Yoplait, as the sponsor and we look forward to contributing to the American Heart Association with the 'Dance Off a Million' pledge campaign."

"Just as Oxygen's 'DYAO' demonstrates dancing as a fun way to weight loss, Yoplait Light's 30 delicious flavors at around 100 calories helps to outsmart temptation when you're watching your weight. We felt this was a perfect pairing to take to consumers," Laura Eisen, Marketing Manager for Yoplait Light.

"Dancing is just one of many forms of physical activity, which is an essential component of an effective and safe weight management program and we are glad that Oxygen is helping raise awareness of the importance of physical activity through the DYAO tour," said Johnny Lee, M.D., Founders Affiliate American Heart Association Board Member and President, New York Heart Associates, P.C.

Fan favorite contestant Shayla, from the series first season, will emcee the events in all five cities and "Dance Your Ass Off" host Mel B (Spice Girls) will make an appearance at the New York stop in Times Square at the Pedestrian Plaza on Broadway between 42nd and 43rd Street on June 14th.

Each leg of the tour will feature fun, interactive dance performances, contests, and tips as well as a before and after fitness station, where consumers will be able to see the transformation that season one contestant Miles has undergone since appearing on the show. A certified trainer will offer 5-minute fitness consultations, and consumers will have the opportunity to try on a weighted vest, showing them how it would feel to carry 20 extra pounds. Shayla will present a check to the American Heart Association at each stop on the tour. At the "Dance Your A** Off" "Flip Book" station, visitors can create and take home a personalized "Flip Book" of themselves dancing or performing. Other giveaways include branded workout bags, water bottles, headbands, magnets and bumper stickers in addition to the Oxygen DYAO fitness DVD co-produced with Crunch.

The "Dance Your A** Off Tour" will be stepping out in the following cities:

St. Paul, MN - Grand Old Day - Sunday, June 6 - 9:00am - 5:00pm

New Orleans, LA - Vieux to Do - Friday, June 11 - 10:30-11:30 (parade), Saturday, June 12 - 11:00am -7:00pm (tour)

New York, NY - Times Square - Monday, June 14 - 11:00am - 3:30pm, 5:00pm - 9:30pm, at the Pedestrian Plaza on Broadway between 42nd and 43rd Street.

Washington D.C. - Safeway's National BBQ Battle - Saturday, June 26th, 11:00am - 9:00pm; Sunday, June 27th, 11:00am - 7:30pm

Orlando, Florida - Universal Orlando Resort - Friday, July 9th - 6:00pm - 12:00am; Saturday, July 10th - 6:00pm - 12:00am

Extending its commitment to health and wellness even further, Oxygen and the DYAO Tour will make a $15,000 donation to the American Heart Association via the local chapters in each of the tour's five markets. Five checks of $3,000 will be presented by Shayla and participating affiliates.

The "Dance Your A** Off" tour also offers an exclusive distributor sponsorship opportunity in each market, including a consumer "Flip Book Station" that gifts tour visitors with a branded "Flip Book" that shows off their best DYAO moves. Additional affiliate partnership opportunities at each city stop include signage, logo placements within the "Flip Books," a meet and greet with the participants, representation during the American Heart Association's check presentation and the opportunity to bring the "Flip Book Station" and a healthy lunch to employees at each distributors' local call center.

To learn more about the "Dance Your A** Off Tour" and to enter the "Dance Off A Million Sweepstakes" for a chance to win a trip for four to Universal Orlando Resort go to www.Oxygen.com Visitors to the site can get details on the tour route and access photos and information about the "Dance Off A Million" promotion. Consumers can also pledge how many calories they plan to lose in support of "Dance Off A Million" and track how many calories they have burned.





  [may 2010]  
S
M
T
W
T
F
S
      


· DANCE YOUR ASS OFF (OXYGEN)











[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:22 PM]
Animal Planet Explores the Striking Similarities of People and Primates in the Natural History Special "The Real Apes of the Planet"
The new two-hour documentary premieres Tuesday, October 21 at 8:00/7:00c on the cable channel.

[09/30/14 - 01:02 PM]
Lifetime Announces Holiday Movie Slate for 2014
"An En Vogue Christmas," "Seasons of Love," "Wally Lamb's Wishin' and Hopin'" and "The Santa Con" will join the previously announced "Grumpy Cat's Worst Christmas Ever."

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:55 PM]
FX Networks Stays in Relationships with "Married" and "You're the Worst"
"Married" is continuing on FX and "You're The Worst" is moving to its new home on FXX.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:14 PM]
Disney/ABC Television Group Announces the 13th Annual 2014 Talent Showcase, Presented by ABC Casting, Tuesday, October 7, in New York
The 14 featured actors were selected from nearly 7,000 candidates who submitted their resumes, and approximately 500 who auditioned for ABC casting executives in New York.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 12:09 PM]
Frances Berwick Named President of Newly Formed Lifestyle Network Group within NBCUniversal Cable Entertainment
Also, Adam Stotsky has been appointed General Manager of E! Entertainment, responsible for day-to-day operations of the network, in addition to his current role as President, Esquire Network.

[09/30/14 - 12:08 PM]
"The Great Halloween Fright Fight," A One-Hour Special to Haunt Households Before Halloween, Premieres October 28 on ABC
The new special will feature a number of families competing for the greatest haunted Halloween displays and a $50,000 prize.

[09/30/14 - 11:53 AM]
Comedy Central(R) Secures All-Star Cast for New Scripted Series "Another Period"
Lauren Ash, Michael Ian Black, Paget Brewster, Beth Dover, Brett Gelman, Brian Huskey, David Koechner, Jason Ritter, David Wain and Armen Weitzman will join series stars and creators Natasha Leggero and Riki Lindhome.

[09/30/14 - 11:23 AM]
The Kilcher Clan Returns to Discovery for Season Four of "Alaska: The Last Frontier"
This season, the Kilchers face unexpected and daunting challenges due to a historically warm winter.