or


[05/25/10 - 08:46 AM]
Oxygen Media Challenges America to Burn One Million Calories with 'Dance Your A** Off' Nationwide Tour Kicking Off on June 6
The series returns for its sophomore season on Monday, June 7 at 11:00/10:00c.

[via press release from Oxygen]

OXYGEN MEDIA CHALLENGES AMERICA TO BURN ONE MILLION CALORIES WITH 'DANCE YOUR A** OFF' NATIONWIDE TOUR KICKING OFF ON JUNE 6

CAMPAIGN TO BENEFIT AMERICAN HEART ASSOCIATION

YOPLAIT ABOARD AS NATIONAL TOUR SPONSOR

Coinciding with Second Season Premiere of Hit Series "Dance Your Ass Off" --Five-City Tour Challenges Consumers with 'Dance Off A Million' Initiative

New York, NY - May 25, 2010 -Oxygen Media today announced the second annual "Dance Your A** Off Tour," a five-city tour sponsored by Yoplait and includes the "Dance Off a Million" campaign benefiting the American Heart Association. The high energy, interactive "Dance Your A** Tour" is bringing Oxygen's critically acclaimed, dance/weight loss competition series to consumers for the second year in a row, providing fans the chance to see first-hand the benefits of dance as a fun and positive way to lose weight. Tour features include dance performances, competitions, and tips for healthy living, giveaways and some special guests. Plus, Oxygen will be challenging consumers nationwide to "Dance Off a Million" calories, as part of a promotion to benefit the American Heart Association. Oxygen will make a $15,000 donation to the American Heart Association in the form of five separate checks to the local chapters at each of the five-city events. The tour coincides with the second season launch of "Dance Your Ass Off," the hit dance/weight loss competition series hosted by Mel B, which premieres on Monday, June 7 at 11PM ET/PT on Oxygen.

"After last year's success for both the show and the tour, we are eager to once again reach out to fans and have them experience the fun and healthy benefits of 'Dance Your Ass Off," said Jane Olson, SVP Marketing & Brand Strategy, Oxygen Media. "We are fortunate to have our dance partner, Yoplait, as the sponsor and we look forward to contributing to the American Heart Association with the 'Dance Off a Million' pledge campaign."

"Just as Oxygen's 'DYAO' demonstrates dancing as a fun way to weight loss, Yoplait Light's 30 delicious flavors at around 100 calories helps to outsmart temptation when you're watching your weight. We felt this was a perfect pairing to take to consumers," Laura Eisen, Marketing Manager for Yoplait Light.

"Dancing is just one of many forms of physical activity, which is an essential component of an effective and safe weight management program and we are glad that Oxygen is helping raise awareness of the importance of physical activity through the DYAO tour," said Johnny Lee, M.D., Founders Affiliate American Heart Association Board Member and President, New York Heart Associates, P.C.

Fan favorite contestant Shayla, from the series first season, will emcee the events in all five cities and "Dance Your Ass Off" host Mel B (Spice Girls) will make an appearance at the New York stop in Times Square at the Pedestrian Plaza on Broadway between 42nd and 43rd Street on June 14th.

Each leg of the tour will feature fun, interactive dance performances, contests, and tips as well as a before and after fitness station, where consumers will be able to see the transformation that season one contestant Miles has undergone since appearing on the show. A certified trainer will offer 5-minute fitness consultations, and consumers will have the opportunity to try on a weighted vest, showing them how it would feel to carry 20 extra pounds. Shayla will present a check to the American Heart Association at each stop on the tour. At the "Dance Your A** Off" "Flip Book" station, visitors can create and take home a personalized "Flip Book" of themselves dancing or performing. Other giveaways include branded workout bags, water bottles, headbands, magnets and bumper stickers in addition to the Oxygen DYAO fitness DVD co-produced with Crunch.

The "Dance Your A** Off Tour" will be stepping out in the following cities:

St. Paul, MN - Grand Old Day - Sunday, June 6 - 9:00am - 5:00pm

New Orleans, LA - Vieux to Do - Friday, June 11 - 10:30-11:30 (parade), Saturday, June 12 - 11:00am -7:00pm (tour)

New York, NY - Times Square - Monday, June 14 - 11:00am - 3:30pm, 5:00pm - 9:30pm, at the Pedestrian Plaza on Broadway between 42nd and 43rd Street.

Washington D.C. - Safeway's National BBQ Battle - Saturday, June 26th, 11:00am - 9:00pm; Sunday, June 27th, 11:00am - 7:30pm

Orlando, Florida - Universal Orlando Resort - Friday, July 9th - 6:00pm - 12:00am; Saturday, July 10th - 6:00pm - 12:00am

Extending its commitment to health and wellness even further, Oxygen and the DYAO Tour will make a $15,000 donation to the American Heart Association via the local chapters in each of the tour's five markets. Five checks of $3,000 will be presented by Shayla and participating affiliates.

The "Dance Your A** Off" tour also offers an exclusive distributor sponsorship opportunity in each market, including a consumer "Flip Book Station" that gifts tour visitors with a branded "Flip Book" that shows off their best DYAO moves. Additional affiliate partnership opportunities at each city stop include signage, logo placements within the "Flip Books," a meet and greet with the participants, representation during the American Heart Association's check presentation and the opportunity to bring the "Flip Book Station" and a healthy lunch to employees at each distributors' local call center.

To learn more about the "Dance Your A** Off Tour" and to enter the "Dance Off A Million Sweepstakes" for a chance to win a trip for four to Universal Orlando Resort go to www.Oxygen.com Visitors to the site can get details on the tour route and access photos and information about the "Dance Off A Million" promotion. Consumers can also pledge how many calories they plan to lose in support of "Dance Off A Million" and track how many calories they have burned.





  [may 2010]  
S
M
T
W
T
F
S
      


· DANCE YOUR ASS OFF (OXYGEN)









[04/16/14 - 06:01 PM]
Video: Watch the First Promo for "I Wanna Marry 'Harry'" Which Debuted Moments Ago During "American Idol XIII"
The newcomer launches Tuesday, May 27 at 8:00/7:00c on FOX.

[04/16/14 - 05:48 PM]
Video: This Summer, You Won't Be Able to Look Away - "The Strain" - Only on FX
Check out the latest tease for the new drama, premiering on FX this summer.

[04/16/14 - 05:44 PM]
Video: Gaining Power, Surrendering Control - "Tyrant's" Rule Begins This Summer
Watch the first promo for the series, due this summer on FX.

[04/16/14 - 04:26 PM]
NBC Flips "American Dream Builders," "Dateline" on Sunday Nights
"American Dream Builders" will now lead off the night at 7:00/6:00c followed by "Dateline NBC" at 8:00/7:00c.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:30 PM]
Two-Time Oscar(R) Nominee Jeremy Renner to Narrate "The World Wars"
The three-night event series premieres Memorial Day, May 26 at 9:00/8:00c on History.

[04/16/14 - 12:08 PM]
Chicago Fire Host New England Revolution Saturday at 4 P.M. ET on NBCSN
The two teams last met in September when Chicago's Alex scored the game-winning goal in the 86th minute of play to put the Fire ahead 3-2.

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 12:04 PM]
"Live with Kelly and Michael" Broadcasts Live from the White House Easter Egg Roll April 21, 2014
Michael Strahan will broadcast live from the annual White House Easter Egg Roll in the Jacqueline Kennedy Garden outside of the East Wing of the White House.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 11:39 AM]
TLC Explores the Fast-Paced Lives and Memorable Stories of Emergency Medical Techs in New Series "OMG EMT!"
The four-part series bows Saturday, May 3 at 10:00/9:00c on the cable channel.

[04/16/14 - 11:03 AM]
Time and Network for ESPN's 2014 Season-Opening Neutral Site College Football Schedule
The lineup will showcase five teams ranked in an early ESPN.com preseason top 25 poll for 2014 on Saturday, August 30.

[04/16/14 - 10:48 AM]
Princess Twilight Sparkle Struggles to Prove Herself as a Princess in the Fourth Season Finale of "My Little Pony Friendship Is Magic" on the Hub Network, May 10
In addition, on April 28, a new My Little Pony game, "My Little Pony Friendship is Magic Rainbow Falls Flight School" will launch on HubNetwork.com.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.