or


[05/26/10 - 03:32 PM]
Disney/ABC Television Group Announces Disney Junior, a New 24-Hour Channel for Preschoolers and Their Families
In the U.S., the new Disney Junior channel will take the place of the SOAPnet channel, currently available in 75 million homes.

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP ANNOUNCES DISNEY JUNIOR, A NEW 24-HOUR CHANNEL FOR PRESCHOOLERS AND THEIR FAMILIES

Disney/ABC Television Group will launch Disney Junior, a new multiplatform brand and 24-hour basic cable/satellite channel and online site devoted to preschool-age children. Scheduled to debut in the U.S. in 2012, Disney Junior will invite mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and development themes designed for kids age 2-7.

The new Disney Junior brand will also provide affiliate partners with a robust Video-On-Demand offering, a High-definition network and a Spanish language SAP feed.

Disney Junior's animated and live action programming will blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.

The 24-hour Disney Junior schedule will include 200 new episodes annually of both new series, including "Jake and the Never Land Pirates," and current hits, including "Mickey Mouse Clubhouse," "Handy Manny," "Special Agent Oso," "Imagination Movers" and "Jungle Junction." Disney's vast array of classic and contemporary movies, including among others "101 Dalmatians," "Aladdin" and "Little Mermaid," will be showcased.

In the U.S., the new Disney Junior channel will take the place of the SOAPnet channel, currently available in 75 million homes. Prior to the launch of the 24-hour channel, the Disney Junior brand will be introduced on Disney Channel's daily programming block for preschoolers (currently branded Playhouse Disney).

Anne Sweeney, co-chair, Disney Media Networks and president, Disney/ABC Television Group, said: "The launch of Disney Junior in the U.S. is the next step in our global preschool strategy, which began 10 years ago with the premiere of our first dedicated preschool channel in the UK. The decision to ultimately transition SOAPnet to accomplish this was not arrived at lightly. SOAPnet was created in 2000 to give daytime viewers the ability to watch time-shifted soaps, before multiplatform viewing and DVRs were part of our vocabulary. But today, as technology and our businesses evolve, it makes more sense to align this distribution with a preschool channel that builds on the core strengths of our company."

Carolina Lightcap, president, Disney Channels Worldwide, said: "Around the world, our Disney-branded channels are burgeoning, distinguished by the special place Disney has in the hearts of kids -- who delight in our characters and stories -- and parents who trust our commitment to entertaining and helping their preschoolers, kids and tweens grow through engaging, relevant programming." She continued, "By adding a dedicated U.S. channel for preschoolers to our global portfolio, we look forward to enhancing that sense of magical storytelling and parental trust, and expanding our offerings, locally and globally, from morning to night, to deliver more Disney-quality content that will resonate with generations to come."

Outside the U.S., the 22 Playhouse Disney channels and blocks, currently available in 29 languages in 156 countries/territories, reaching over 45 million households, will be rebranded Disney Junior beginning in 2011.

Disney's flagship TV content provider, Disney Channel, is the leader in the Kid and Tween (age 6-14) demographic with hit series (including "Hannah Montana," "Phineas and Ferb" and "Wizards of Waverly Place"), and the gold-standard in original movies for kids and families (including "Camp Rock," "High School Musical"). In the U.S., across all basic cable, Disney Channel Original Movies have produced basic cable's #1 movie with Kids 6-11 and/or Tweens from 2002-09.

For 2009, Disney Channel U.S. was TV's #1 network in Total Day among Tweens 9-14, recording its largest annual Total Viewer and Kid 6-11 audiences in the channel's history, and tied 2007 as its top-rated year in Tweens 9-14. Disney Channel was cable's #2 channel in primetime in Total Viewers, the fourth consecutive year it has ranked either #1 or #2 among all cable networks. Among its target demos, Disney Channel primetime was #1 for the seventh consecutive year among Kids 6-11 and for the ninth consecutive year among Tweens 9-14. Disney Channel's daily Playhouse Disney block delivered all-time highs in Total Viewers, Kids 2-5, Girls 2-5, Boys 2-5 and Women 18-49 for the year.

Disney XD was introduced in February 2009 with a demographic target of Kids age 6-14, especially boys, and has 2010-to-date exceeded the year-ago equivalent period by 32% in Boys 6-14, by 30% in Boys 6-11 and by 34% in Boys 9-14.

About Disney Channels Worldwide:

Disney Channels Worldwide is a portfolio of Disney's successful and burgeoning global kids' TV business -- Disney Channel, Disney XD and Playhouse Disney channels and blocks (soon to be rebranded Disney Junior), which in total reach more than 600 million viewers in over 100 countries in the U.S., Europe, the Middle East, Asia Pacific, Latin America and Africa. This month the Company announced it plans to launch Disney Channels in Russia and South Korea. Radio Disney Network, which has set the radio industry standard for kid and family content over the past decade, is also part of the portfolio. Disney Channels Worldwide is part of the Disney/ABC Television Group and Disney Media Networks, a division of The Walt Disney Company.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[01/28/15 - 01:35 PM]
Romance Takes Center Stage in Oxygen Media's "Two Weeks of Real Love" Movie Marathon Beginning Monday, February 2 Leading Up to Valentine's Day
The romantic comedies include fan favorites such as the 1989 classic "Say Anything" "Maid in Manhattan," "Serendipity," "13 Going on 30," "License to Wed" and more.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 11:42 AM]
Video: Key & Peele Deliver All-New East/West Bowl "Pro Edition" Ahead of the "Key & Peele Super Bowl Special"
The special premieres Super Bowl Weekend on Friday, January 30 at 10:00/9:00c on Comedy Central.

[01/28/15 - 11:28 AM]
WGN America Announces Premiere Date for Season Two of Its Spellbinding Original Drama "Salem" and Debuts First-Look Photo
The show's 13-episode sophomore run kicks off on Sunday, April 5 at 10:00/9:00c.

[01/28/15 - 11:25 AM]
Nick Offerman Stars in Digital Short Promoting NBC Sports Group's NASCAR Coverage
One 30-second and one 60-second TV spot from the video will air this Sunday during NBC's broadcast of Super Bowl XLIX, beginning with pre-game coverage at Noon ET.

[01/28/15 - 11:18 AM]
Trailer Park: "Welcome to Myrtle Manor" Is Back on the Map with Season Three on TLC
Look for the first of 10 new episodes on Thursday, February 26 at 10:00/9:00c.

[01/28/15 - 11:01 AM]
New Spike TV Series Helps Families in Financial Crisis
In "Family Takeover," Victor Antonio, a Fortune 500 business strategist, helps families pull themselves out from the economic abyss.

[01/28/15 - 10:04 AM]
Production Has Begun on the Starz Original Series "Blunt Talk"
The Patrick Stewart-led comedy will launch this summer on the pay channel.

[01/28/15 - 09:26 AM]
Bravo Media Celebrates the Oscars on "Inside the Actors Studio" with Neil Patrick Harris Airing February 12 at 8PM ET/PT
"We have a history of celebrating the Academy Awards on 'Inside the Actors Studio,'" said Lipton. "This year we have the Oscar host himself, Neil Patrick Harris, making magic, literally and figuratively, on our stage."

[01/28/15 - 09:04 AM]
ABC Family Serves Up Another Helping of Hit Comedy Series "Young & Hungry" and More Scares in "Freak Out" on March 25
"Young & Hungry" executive producer Ashley Tisdale will reprise her guest role as formidable magazine editor Logan Rawlings in Season 2, and Jesse McCartney will return as tech genius Cooper in several episodes.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.

[01/28/15 - 08:54 AM]
"Meet My Valentine" Starring Scott Wolf Premieres February 6 at 9 PM ET/PT on ION Television
Courtney Ford also stars in the film, which will also encore on February 14 at 8:00/7:00c.

[01/28/15 - 08:47 AM]
"Parks and Recreation" Matches Last Week's 18-49 Rating and Remains Within 0.1 of Its Strong Season Debut
NBC spins the numbers for Tuesday, January 27.

[01/28/15 - 08:45 AM]
Brit Phenom Rita Ora to Perform at the Oscars(R)
The Oscars, hosted by Neil Patrick Harris, will air on Sunday, February 22, live on ABC.