or


[05/26/10 - 03:32 PM]
Disney/ABC Television Group Announces Disney Junior, a New 24-Hour Channel for Preschoolers and Their Families
In the U.S., the new Disney Junior channel will take the place of the SOAPnet channel, currently available in 75 million homes.

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP ANNOUNCES DISNEY JUNIOR, A NEW 24-HOUR CHANNEL FOR PRESCHOOLERS AND THEIR FAMILIES

Disney/ABC Television Group will launch Disney Junior, a new multiplatform brand and 24-hour basic cable/satellite channel and online site devoted to preschool-age children. Scheduled to debut in the U.S. in 2012, Disney Junior will invite mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and development themes designed for kids age 2-7.

The new Disney Junior brand will also provide affiliate partners with a robust Video-On-Demand offering, a High-definition network and a Spanish language SAP feed.

Disney Junior's animated and live action programming will blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.

The 24-hour Disney Junior schedule will include 200 new episodes annually of both new series, including "Jake and the Never Land Pirates," and current hits, including "Mickey Mouse Clubhouse," "Handy Manny," "Special Agent Oso," "Imagination Movers" and "Jungle Junction." Disney's vast array of classic and contemporary movies, including among others "101 Dalmatians," "Aladdin" and "Little Mermaid," will be showcased.

In the U.S., the new Disney Junior channel will take the place of the SOAPnet channel, currently available in 75 million homes. Prior to the launch of the 24-hour channel, the Disney Junior brand will be introduced on Disney Channel's daily programming block for preschoolers (currently branded Playhouse Disney).

Anne Sweeney, co-chair, Disney Media Networks and president, Disney/ABC Television Group, said: "The launch of Disney Junior in the U.S. is the next step in our global preschool strategy, which began 10 years ago with the premiere of our first dedicated preschool channel in the UK. The decision to ultimately transition SOAPnet to accomplish this was not arrived at lightly. SOAPnet was created in 2000 to give daytime viewers the ability to watch time-shifted soaps, before multiplatform viewing and DVRs were part of our vocabulary. But today, as technology and our businesses evolve, it makes more sense to align this distribution with a preschool channel that builds on the core strengths of our company."

Carolina Lightcap, president, Disney Channels Worldwide, said: "Around the world, our Disney-branded channels are burgeoning, distinguished by the special place Disney has in the hearts of kids -- who delight in our characters and stories -- and parents who trust our commitment to entertaining and helping their preschoolers, kids and tweens grow through engaging, relevant programming." She continued, "By adding a dedicated U.S. channel for preschoolers to our global portfolio, we look forward to enhancing that sense of magical storytelling and parental trust, and expanding our offerings, locally and globally, from morning to night, to deliver more Disney-quality content that will resonate with generations to come."

Outside the U.S., the 22 Playhouse Disney channels and blocks, currently available in 29 languages in 156 countries/territories, reaching over 45 million households, will be rebranded Disney Junior beginning in 2011.

Disney's flagship TV content provider, Disney Channel, is the leader in the Kid and Tween (age 6-14) demographic with hit series (including "Hannah Montana," "Phineas and Ferb" and "Wizards of Waverly Place"), and the gold-standard in original movies for kids and families (including "Camp Rock," "High School Musical"). In the U.S., across all basic cable, Disney Channel Original Movies have produced basic cable's #1 movie with Kids 6-11 and/or Tweens from 2002-09.

For 2009, Disney Channel U.S. was TV's #1 network in Total Day among Tweens 9-14, recording its largest annual Total Viewer and Kid 6-11 audiences in the channel's history, and tied 2007 as its top-rated year in Tweens 9-14. Disney Channel was cable's #2 channel in primetime in Total Viewers, the fourth consecutive year it has ranked either #1 or #2 among all cable networks. Among its target demos, Disney Channel primetime was #1 for the seventh consecutive year among Kids 6-11 and for the ninth consecutive year among Tweens 9-14. Disney Channel's daily Playhouse Disney block delivered all-time highs in Total Viewers, Kids 2-5, Girls 2-5, Boys 2-5 and Women 18-49 for the year.

Disney XD was introduced in February 2009 with a demographic target of Kids age 6-14, especially boys, and has 2010-to-date exceeded the year-ago equivalent period by 32% in Boys 6-14, by 30% in Boys 6-11 and by 34% in Boys 9-14.

About Disney Channels Worldwide:

Disney Channels Worldwide is a portfolio of Disney's successful and burgeoning global kids' TV business -- Disney Channel, Disney XD and Playhouse Disney channels and blocks (soon to be rebranded Disney Junior), which in total reach more than 600 million viewers in over 100 countries in the U.S., Europe, the Middle East, Asia Pacific, Latin America and Africa. This month the Company announced it plans to launch Disney Channels in Russia and South Korea. Radio Disney Network, which has set the radio industry standard for kid and family content over the past decade, is also part of the portfolio. Disney Channels Worldwide is part of the Disney/ABC Television Group and Disney Media Networks, a division of The Walt Disney Company.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/29/17 - 03:02 PM]
"Black Lightning" First-Look Image Revealed
Cress Williams stars as Jefferson Pierce/Black Lightning.

[03/29/17 - 12:38 PM]
ABC's "Match Game" to Replace "Time After Time" on Sunday Nights Beginning April 2
The game show will fill the 9:00/8:00c hour effective immediately.

[03/29/17 - 12:23 PM]
"The Late Late Show with James Corden" to Air Special Episode Following March Madness Championship Game April 3
Special correspondents Malcolm and Margaret Corden, James Corden's parents, will report live from the championship game in Phoenix.

[03/29/17 - 12:01 PM]
Radio Disney Adds Hailee Steinfeld, Noah Cyrus, Julia Michaels and Grace VanderWaal to Its Lineup of Performers for the 2017 Radio Disney Music Awards
The four rising female artists who have dominated the pop charts join previously announced Kelsea Ballerini, Alessia Cara, Jordan Fisher and Train for the fifth anniversary show.

[03/29/17 - 11:32 AM]
NBC Olympics and Snap Inc. Expand Partnership to Bring 2018 Olympic Winter Games Coverage to Snapchatters in the U.S.
NBC Olympics will work with BuzzFeed to co-produce the Publisher Stories.

[03/29/17 - 10:21 AM]
Bravo Media's "Southern Charm Savannah" Premieres Monday, May 8 at 10PM ET/PT
The series will follow six lifelong friends as they set out to make their mark in this world, all while navigating their legacies, love lives, and personal relationships.

[03/29/17 - 10:09 AM]
Parade of Stars to Appear on "The Tonight Show Starring Jimmy Fallon" for Four-Night Stand at Universal Orlando Resort April 3-6
Vin Diesel, Shaquille O'Neal, Pitbull, Blake Shelton, Scott Eastwood, Dwayne Johnson, Nicole Richie, Flo Rida, Jay Leno and Jason Derulo are all on tap.

[03/29/17 - 08:47 AM]
"The Mindy Project" Renewed for Sixth and Final Season on Hulu
Look for the swan song to premiere in September 2017 on Hulu.

[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/29/17 - 08:04 AM]
Special Guests Announced for Rock and Roll Hall of Fame Induction Ceremony, Debuting April 29
Previously announced special guests include Neil Young inducting Pearl Jam, Jackson Browne inducting Joan Baez, and Geddy Lee and Alex Lifeson of Rush inducting Yes.

[03/29/17 - 07:44 AM]
Netflix Renews "Santa Clarita Diet" for Season Two
Production on the second season will begin this summer.

[03/29/17 - 07:00 AM]
Wedding Bells Ring for Ben Higgins and Lauren Bushnell as Hosts of Freeform's "Disney's Fairy Tale Weddings" Special Airing Sunday, May 7
The 90-minute special will give viewers a behind-the-scenes look at the one-of-a-kind weddings and magical engagements that take place at Disney Destinations around the globe.

[03/29/17 - 06:06 AM]
"Thunderbirds Are Go" (Season 3) Debuts on April 21
From their hidden island base in the South Pacific, the five Tracy brothers pilot remarkable, cutting-edge Thunderbird vehicles from the depths of the oceans to the highest reaches of space - all for one purpose: to help others in need.

[03/29/17 - 06:02 AM]
Amazon Greenlights Untitled McLaren Racing Docuseries Exclusively for Prime Video
The series follows McLaren, founded in 1963, as they prepare to challenge for the 2017 World Championship, with new Executive Director and former racer Zak Brown leading the famed racing organization.

[03/29/17 - 06:01 AM]
Taylor Cole and Steve Lund Star in "The Art of Us" Premiering May 20
The film also has a prominent story arc for "Vincent the Dog" and other adorable canines, part of Crown Media Family Networks' global pet initiative.