or


[05/26/10 - 08:10 AM]
Oxygen Partners with Meetup for "Dance Your Ass Off" Launch Premiering Monday, June 7 at 11pm ET/PT
The show will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss.

[via press release from Oxygen]

OXYGEN PARTNERS WITH MEETUP FOR "DANCE YOUR ASS OFF" LAUNCH PREMIERING MONDAY, JUNE 7 AT 11PM ET/PT

Oxygen Media Named as Media Launch Partner of New Platform "Meetup Everywhere"

NEW YORK, NY - May 26, 2010 - Oxygen Media has joined forces with Meetup, a platform that helps people organize local "meetups" and community groups about almost anything, for the recently announced "Dance Off A Million" campaign timed to Oxygen's season premiere of dance/weight loss series "Dance Your Ass Off" on Monday, June 7 at 11 pm ET/PT. Additionally, Oxygen Media was announced as a media launch partner for Meetup's new platform, Meetup Everywhere, a free tool that lets people set up a gathering around a common theme or, in this case, a TV show. The announcement was made today by Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media.

As a Meetup partner, Oxygen's hit series "Dance Your Ass Off" will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss. Oxygen will work with Meetup.com to connect their viewers with each other. Part of this sponsorship deal includes giving back to the participating groups by helping to fund the group's activities for the duration of the sponsorship in an effort to keep their communities and commitment going strong.

"Our audience is so passionate about this show and what it stands for," said Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media. "We wanted to take the social connection we have with them and that they have with each other and find a way to help them take it into their offline lives. Meetup Everywhere is the perfect tool for this. We want them to organize, get together, tune in to the show and join us at OxygenLive.com every Monday at 10pm to have fun and celebrate the contestants meeting their goals while celebrating their own at the same time."

"Good things happen when people meet up," said Andres Glusman, Vice President, Strategy and Community, Meetup.com. "Our new Meetup Everywhere platform makes it infinitely easier for any cause, blogger, brand, maven or media property to enable their readers, fans, and followers everywhere to get Meetups going in their towns. Take a show like 'DYAO,' add Meetups Everywhere and you get a whole different kind of viewing experience."

Meetup's new platform, Meetup Everywhere, helps individuals to arrange Meetups organized around an activity, cause, issue or special occasion. As the media launch partner, Oxygen Media will team up to help fans get together offline and generate excitement about "Dance Your Ass Off" content, programming and events. Viewers will be able to go to www.Oxygen.com and view or create a viewing party in their area. The partnership will kick off with the New York leg of the recently announced "Dance Your Ass Off" tour, a five-city tour sponsored by Yoplait that includes the "Dance Off a Million" campaign benefiting the American Heart Association. The New York leg will take place on Monday, June 14 in Times Square. "Dance Your Ass Off's" Meetup Everywhere initiative will work to encourage fans to get together and "Dance Off a Million" at the tour location or in their own towns.

About Meetup

Meetup is a platform that helps people organize local "Meetups" and community groups about almost anything. Meetups are in-person, informal, local events. Millions of people use Meetup every month to find and organize meetups about all kinds of things (including playgroups, running clubs, book clubs, causes, etc). Meetup offers two products: Meetup Everywhere is designed to help bloggers, brands, causes, mavens, and online communities to spark Meetups everywhere. Meetup Groups helps anyone with a passion create a long-lasting local community group that meets regularly. Meetup Everywhere is free. Meetup Groups charges each group a $12 monthly fee. Meetup's mission is to spark Meetups Everywhere about Most Everything. With over 6 million Meetups scheduled to date, it is well on its way.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [may 2010]  
S
M
T
W
T
F
S
      


· DANCE YOUR ASS OFF (OXYGEN)









[04/01/15 - 11:41 AM]
"Idol" Fan Save on Twitter Adds New and Dramatic Real-Time Twist to Season!
Beginning this week, fans have the opportunity to save a finalist from elimination by a real-time vote using Twitter.

[04/01/15 - 10:49 AM]
ABC Family Picks Up Three New Unscripted Series: "Startup U," "Next Step Realty: NYC" and "Monica the Medium"
These unscripted series join recently greenlit series "Becoming Us" (formerly "My Transparent Life") and "Job or No Job," which will all premiere this summer.

[04/01/15 - 10:30 AM]
E! Continues to Boost Original Programming with Introduction of Three New Series and Return of Three Hit Franchises
"#RichKids of Beverly Hills" (Sunday, May 24), "Total Divas" (Summer 2015) and "Christina Milian Turned Up" (Fall 2015) are all due back.

[04/01/15 - 10:03 AM]
truTV Spring 2015 Highlights
Said offerings include the return of "Fake Off" (Wednesday, May 6), "Barmageddon" (Monday, June 1) and "How to Be a Grown Up" (Tuesday, June 2).

[04/01/15 - 10:00 AM]
Fifth Harmony, Carly Rae Jepsen, Chelsea Kane, Sweet Suspense, Kelsea Ballerini, and Stars of "black-ish" and "Teen Beach 2" to Present at the 2015 Radio Disney Music Awards
A 30-minute pre-show originating from the red carpet and a 90-minute awards show telecast will be presented on multiple platforms around the world beginning Sunday, April 26 (7:30 p.m., ET/PT) on Disney Channel.

[04/01/15 - 10:00 AM]
CBS Announces Season Finale Airdates
Plus: "Stalker" will rejoin the schedule on Monday, May 4 at 9:00/8:00c.

[04/01/15 - 09:45 AM]
Creative Team Behind "The Bachelor" Franchise Introduces New Luxurious Line of Hot Tubs to Be Sold at Retailers Nationwide Beginning April 1
"Hot tubs represent a great way of life - a life filled with romance and passion," said Bachelor creator/executive producer Mike Fleiss.

[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 09:31 AM]
Second Round of Performers Announced to Perform on "ACM Presents: Superstar Duets," Friday, May 15 on CBS
The special, taping April 17-18 at the two-day ACM Party for a Cause Festival at Globe Life Park in Arlington, Texas, will be broadcast Friday, May 15 (9:00-11:00 PM, ET/PT).

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:29 AM]
Nat Geo WILD Celebrates Earth Day with Slate of Original Animal Programming Throughout April
To help localize the Earth Day effort, Nat Geo WILD will invite people to post a selfie with the part of the Earth they most want to protect, using the hashtag #earthdayselfie.

[04/01/15 - 07:24 AM]
NBC Sports Group Fills Out 2015 Stanley Cup Playoff Bracket with Complete Coverage Beginning April 15
During April, May and June, NBC Sports Group will televise as many as 105 playoff games and possibly more than 260 hours of programming.

[04/01/15 - 07:21 AM]
CNBC's "Consumed: The Real Restaurant Business" Premieres Wednesday, May 13 at 10PM ET/PT
CNBC takes viewers behind-the-scenes of five very different restaurants in the ultra-competitive New York food scene, chronicling their every struggle and occasional triumph.