or


[05/26/10 - 08:10 AM]
Oxygen Partners with Meetup for "Dance Your Ass Off" Launch Premiering Monday, June 7 at 11pm ET/PT
The show will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss.

[via press release from Oxygen]

OXYGEN PARTNERS WITH MEETUP FOR "DANCE YOUR ASS OFF" LAUNCH PREMIERING MONDAY, JUNE 7 AT 11PM ET/PT

Oxygen Media Named as Media Launch Partner of New Platform "Meetup Everywhere"

NEW YORK, NY - May 26, 2010 - Oxygen Media has joined forces with Meetup, a platform that helps people organize local "meetups" and community groups about almost anything, for the recently announced "Dance Off A Million" campaign timed to Oxygen's season premiere of dance/weight loss series "Dance Your Ass Off" on Monday, June 7 at 11 pm ET/PT. Additionally, Oxygen Media was announced as a media launch partner for Meetup's new platform, Meetup Everywhere, a free tool that lets people set up a gathering around a common theme or, in this case, a TV show. The announcement was made today by Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media.

As a Meetup partner, Oxygen's hit series "Dance Your Ass Off" will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss. Oxygen will work with Meetup.com to connect their viewers with each other. Part of this sponsorship deal includes giving back to the participating groups by helping to fund the group's activities for the duration of the sponsorship in an effort to keep their communities and commitment going strong.

"Our audience is so passionate about this show and what it stands for," said Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media. "We wanted to take the social connection we have with them and that they have with each other and find a way to help them take it into their offline lives. Meetup Everywhere is the perfect tool for this. We want them to organize, get together, tune in to the show and join us at OxygenLive.com every Monday at 10pm to have fun and celebrate the contestants meeting their goals while celebrating their own at the same time."

"Good things happen when people meet up," said Andres Glusman, Vice President, Strategy and Community, Meetup.com. "Our new Meetup Everywhere platform makes it infinitely easier for any cause, blogger, brand, maven or media property to enable their readers, fans, and followers everywhere to get Meetups going in their towns. Take a show like 'DYAO,' add Meetups Everywhere and you get a whole different kind of viewing experience."

Meetup's new platform, Meetup Everywhere, helps individuals to arrange Meetups organized around an activity, cause, issue or special occasion. As the media launch partner, Oxygen Media will team up to help fans get together offline and generate excitement about "Dance Your Ass Off" content, programming and events. Viewers will be able to go to www.Oxygen.com and view or create a viewing party in their area. The partnership will kick off with the New York leg of the recently announced "Dance Your Ass Off" tour, a five-city tour sponsored by Yoplait that includes the "Dance Off a Million" campaign benefiting the American Heart Association. The New York leg will take place on Monday, June 14 in Times Square. "Dance Your Ass Off's" Meetup Everywhere initiative will work to encourage fans to get together and "Dance Off a Million" at the tour location or in their own towns.

About Meetup

Meetup is a platform that helps people organize local "Meetups" and community groups about almost anything. Meetups are in-person, informal, local events. Millions of people use Meetup every month to find and organize meetups about all kinds of things (including playgroups, running clubs, book clubs, causes, etc). Meetup offers two products: Meetup Everywhere is designed to help bloggers, brands, causes, mavens, and online communities to spark Meetups everywhere. Meetup Groups helps anyone with a passion create a long-lasting local community group that meets regularly. Meetup Everywhere is free. Meetup Groups charges each group a $12 monthly fee. Meetup's mission is to spark Meetups Everywhere about Most Everything. With over 6 million Meetups scheduled to date, it is well on its way.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [may 2010]  
S
M
T
W
T
F
S
      


· DANCE YOUR ASS OFF (OXYGEN)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloƫ Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.