or


[05/26/10 - 02:34 PM]
TBS and Toyota Come Together This June for the New Original Series Are We There Yet?
The custom season-long sponsorship will "highlight the features of the Toyota Highlander as the family's vehicle of choice."

[via press release from TBS]

TBS and Toyota Come Together this June for the New Original Series ARE WE THERE YET?

Turner Entertainment, through a deal with the multicultural media sales firm ACE Media Corp. and Toyota's multicultural buying agency Burrell Communications Group, is aligning with Toyota this summer for the TBS original series, ARE WE THERE YET?, a new series based on the Revolution Studios movie of the same name. The custom season-long sponsorship, which includes storyline integration in select episodes, will highlight the features of the Toyota Highlander as the family's vehicle of choice. The series premieres on Wednesday, June 2, with back-to-back episodes at 9 and 9:30 p.m. (ET/PT).

"We are fortunate to have a variety of programming opportunities, including ARE WE THERE YET?, which provide companies like Toyota the opportunity to attract a diverse audience on a network offering reach and relevance," said Linda Yaccarino, executive vice president and chief operating offer, Turner Entertainment Ad Sales/Marketing and Acquisitions. "Together with ACE, we are bringing these opportunities front and center to advertisers seeking out these very limited, high-demand platforms."

"We are always looking to create unique opportunities to present our client's products to African American consumers," said D. Gray-Young, VP Media Director - Toyota. "Aligning our client Toyota with the new family comedy ARE WE THERE YET? was a natural fit. We wanted to be a part of the excitement and enthusiasm viewers are sure to bring to this new program."

ARE WE THERE YET? opens where the popular film left off, with Nick (Terry Crews) and Suzanne (Essence Atkins) newly married. After six months, their family is beginning to show growing pains, from the complexities of life as newlyweds to weathering the storm of teenage children. Work makes life all the more complicated. Former athlete Nick has sold his sports paraphernalia store and now works in information technology. Party planner Suzanne also has a hectic professional schedule.

Featured in one specific episode, Nick will find himself at a dealership searching for a new SUV. When he sees and hears about the features of the Toyota Highlander, he falls in love with the vehicle. From the seven airbags to the large side view mirrors, he wants one of his own, but first has to check with his wife. The show takes a funny turn when the salesman talks him into applying for a loan for the vehicle however Nick is confused when his credit check results in a loan decline. The episode focuses on the importance of this newly married couple, Nick and Suzanne, communicating about their past as they start their new life together. Everything works out for the best in the end, and Nick gets the SUV.

Throughout the season, The Toyota Highlander will show up in additional episodes as the family's vehicle of choice. The brand will also be integrated through a larger sponsorship focused on reaching a multicultural audience tuning in for this anticipated new series. Additional marketing elements include sponsored tune-ins and in-show messaging for Toyota.

Teala Dunn and Coy Stewart co-star in ARE WE THERE YET? as Lindsey and Kevin, Nick and Suzanne's 14 and 10-year-old children. They spend their time texting friends and playing on the computer instead of connecting with family. Telma Hopkins (Family Matters) plays Nick's mother, who isn't happy about his marriage or her new role as a grandmother. Keesha Sharp (Girlfriends, Why Did I Get Married) is Suzanne's best friend; she has a taste for men and the finer things in life. Comedian Christian Finnegan plays Nick's best friend and the new owner of his sports memorabilia store. Ice Cube plays a recurring guest-star role as Suzanne's SWAT officer brother.

ARE WE THERE YET? comes to TBS from Debmar-Mercury, Cube Vision and Revolution Studios. Revolution's Joe Roth and Vince Totino and Cube Vision's Ice Cube and Matt Alvarez serve as executive producers, along with award-winning show-runner Ali LeRoi, who won an Emmy´┐Ż for his work on The Chris Rock Show and an NAACP Image Award for Everybody Hates Chris.

Using the unique model created by Debmar-Mercury for Tyler Perry's House of Payne and Meet the Browns, TBS has ordered 10 episodes of the new sitcom, with the option for an additional 90 episodes.

About ACE Media Corp.

ACE Media Corp, Andrea's Communication's Empire, a certified, female minority owned Women's business Enterprise, is a leading multicultural ad sales rep firm. Primary emphasis is on ethnically diverse product, specializing in branded entertainment, marketing/sales and promotions beyond the traditional spot, commercial unit sale for television, cable, digital, print and social media networks. ACE, headquartered in New York City, was founded in 2004, by veteran media sales executive Andrea Holmes Thompkins. In addition to a unique alliance with Turner Entertainment Networks for properties including Tyler Perry's House of Payne and Meet the Browns on TBS, and HawthoRNe on TNT, other properties represented by ACE, include Peachtree TV, VMIX-TV, Connection III Entertainment, TUV Media, Brownstone Digital and others.

About TBS

TBS, a division of Turner Broadcasting System, Inc., is television's top-rated comedy network. It serves as home to such original comedy series as My Boys, Tyler Perry's House of Payne and Meet the Browns, as well as the upcoming Neighbors from Hell and Are We There Yet?; the late-night hit Lopez Tonight, starring George Lopez; hot contemporary comedies like Family Guy and The Office; specials like Funniest Commercials of the Year; special events, including star-studded comedy festivals in Chicago and Las Vegas; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [may 2010]  
S
M
T
W
T
F
S
      


· ARE WE THERE YET? (TBS)





[07/22/14 - 01:49 PM]
Hide the Donuts! FXX Is Bringing Homer Simpson's Dome to Comic-Con
Starting in August, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on FOX.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 01:14 PM]
Velocity's Hit Car Restoration Series "FantomWorks" Returns for Season Two on Sunday, July 27 at 9 and 10 PM ET/PT
Dan Short and his team kick-off Velocity's week-long summer programming event "Dream Car Week" with all-new back-to-back episodes from season two.

[07/22/14 - 12:10 PM]
Virtual Reality Meets Middle Earth - And The Muppets (!) at Warner Bros.' Star-Packed Booth for Comic-Con 2014
Plus: from Thursday through Sunday, a cavalcade of talent will be signing for fans at the Warner Bros. booth.

[07/22/14 - 12:04 PM]
Spike TV's "Comic-Con All Access" to Be Programmed and Controlled by Fans Via Social Media
Additionally, Spike will celebrate the industries "Game Changer of the Year," as voted by the fans.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:16 AM]
Hilarious Roastmaster Jeff Ross Mentors Comics to Roast Famed Funnyman Gilbert Gottfried on NBC's "Last Comic Standing" Thursday, July 24
The result is a no-holds barred, hilarious night of comedy at the Avalon Ballroom in Hollywood, where the comics roast not only Gottfried, but also each other.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 11:12 AM]
HBO Confirms Sept. 20 Debut for "On the Run Tour: Beyonce and Jay Z"
Featuring the superstars in their first collaborative tour - and their first HBO concert event - the special will tape September 12 and 13 at Stade de France in Paris.

[07/22/14 - 10:32 AM]
PBS Arts Fall Festival 2014 Kicks Off September 26
Entering its fourth season, the PBS Arts Fall Festival has become a Friday night fall tradition, reaching more than 33 million viewers since its conception in 2011.

[07/22/14 - 10:31 AM]
PBS and BBC Worldwide North America Sign Deal to Bring Fourth Season of "Call the Midwife" to U.S.
Look for a special holiday episode on Sunday, December 28 followed by season four on Sunday, March 29.

[07/22/14 - 10:30 AM]
PBS Announces New Series: "The Brain with Dr. David Eagleman"
The show will premiere in 2015 as part of the PBS "Think Wednesday" lineup of science and nature programming.

[07/22/14 - 10:29 AM]
New PBS Documentary Reveals the Untold Story of the U.S. Navy SEALs
The two-hour special premiers on Veterans Day, Tuesday, November 11 at 9:00/8:00c.

[07/22/14 - 10:28 AM]
PBS and "American Experience" Announce "Walt Disney" to Premiere Fall 2015
The film features rare archival footage from the Disney vaults, scenes from some of his greatest films, and includes interviews with animators and artists who worked with him.