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OXYGEN MEDIA GREENLIGHTS NEW DOCU-SERIES "THE AUBREY O'DAY PROJECT"
Series Follows Former "Danity Kane" Pop Star
New York, NY -- July 20, 2010 - Oxygen Media greenlights new docu-series "The Aubrey O'Day Project," which follows international superstar and multi-platinum recording artist Aubrey O'Day as she launches the next stage of her career. The announcement was made today by Amy Introcaso-Davis, Senior Vice President, Original Programming and Development.
The lead singer in "Danity Kane," one of the hottest all-girl bands with multi-platinum albums, O'Day had it all -- fame, glamour, talent and an entourage. But her sassiness got the best of her and she was ultimately fired in the most shocking way - on national TV during an episode of "Making the Band" -- by her demanding boss, Diddy. Now O'Day is ready to make a comeback and stake her claim in the industry. And once again, she plans to do it with the whole world watching. But this time it's going to be different�it's going to be on her terms.
"Young women have watched the ups and downs of Aubrey through the years and they continue to cheer her on," said Introcaso-Davis. "We're excited to deliver her story as she battles the issues that resonate with our audience - from self doubt and body image, to an intense desire for success and redemption."
At 26 years old and a little more worldly, it's time for O'Day to tackle the tough questions. Will she find Mr. Right? Can she prove to the industry that she has the star power to get back on top? Can she put in the hard work to deal with the cameras, the gossip, and the backstabbing? She takes on the challenges with passion, drive, humor, and honesty. With a band of good but crazy friends, tie-dyed dogs, and a demanding team of industry professionals, O'Day hopes to achieve her goals without cracking under pressure.
"The Aubrey O'Day Project" is produced by Ish Entertainment with Michael Hirschorn, Madison Merritt, and Wendy Roth serving as executive producers.
About Ish Entertainment
Ish Entertainment is a full-service television production company based in New York and Los Angeles. It has produced series and specials with stars such as Paris Hilton, 50 Cent, T.I., the late DJ AM, and Larry the Cable Guy, and currently has series in production at several networks. Its founder, Michael Hirschorn, is the Emmy-winning former head of programming at VH1, where he helped double the network's ratings with a string of hits. He also started the network's critically acclaimed documentary shingle.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever she is, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com , or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.
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