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[07/20/10 - 11:43 AM]
Sonny with a Chance Hits Series Highs in Total Viewers and Key Kids Demos
Disney Channel spins the numbers for the week of July 12-18.
[via press release from Disney Channel]

Weekly Ratings Highlights for July 12-18, 2010 - Final National Ratings

"Sonny With A Chance" Hits Series Highs in Total Viewers and Key Kids Demos

"Wizards of Waverly Place" Posts Best Deliveries in Nearly 5 Months in Total Viewers and in 3 Months in Tweens 9-14

With the Top 10 TV Telecasts of the Week in Both Kids 6-11 and Tweens 9-14, Disney Channel is TV's No. 1 Network in Total Day and Prime in Key Kids

This Week is Disney Channel's Most-Watched Week in Total Day in One Year and in More Than 10 Months in Prime in Target Kids

Playhouse Disney's "Mickey Mouse Clubhouse" Ranks Among TV's Top 10 Programs in Target Kids 2-5 Demo

Week of July 12, 2010

· Sunday's all new one-hour "Sonny With A Chance" (8:30 - 9:30 p.m.) ranked as the series' No. 1 telecast of all time in Total Viewers (6.1 million), Kids 6-11 (2.6 million/10.5 rating) and Tweens 9-14 (2.6 million/10.6 rating).

· On Friday, "Wizards of Waverly Place" (8:30 p.m. - 9:00 p.m.) posted the show's best numbers in almost 5 months (since 2/26/10) in Total Viewers (3.6 million), and in 3 months (since 4/16/10) in Tweens 9-14 (1.4 million/5.9 rating).

· In Kids 6-11, led by "Sonny With A Chance's" series-high delivery, Disney Channel was home to the week's Top 10 TV telecasts:

PROGRAM NET START END DAY P6-11 US AA% P6-11 AA(000)
SONNY WITH A CHANCE-07/18/2010 DSNY 8:30 PM 9:30 PM ......S 10.5 2,581
HANNAH MONTANA FOREVER-07/18/2010 DSNY 8:00 PM 8:30 PM ......S 8.3 2,033
CAMP ROCK-07/18/2010 DSNY 9:30 PM 11:15 PM ......S 6.4 1,566
HANNAH MONTANA FOREVER-07/14/2010 DSNY 5:00 PM 5:25 PM ..W.... 6.2 1,531
WIZARDS OF WAVERLY PLACE-07/16/2010 DSNY 8:30 PM 9:00 PM ....F.. 6.2 1,517
16 WISHES-07/15/2010 DSNY 8:00 PM 9:40 PM ...T... 6.0 1,482
SUITE LIFE ON DECK-07/16/2010 DSNY 8:00 PM 8:30 PM ....F.. 6.0 1,474
SONNY WITH A CHANCE - LN-07/15/2010 DSNY 11:00 PM 11:30 PM ...T... 5.9 1,450
SONNY WITH A CHANCE-07/18/2010 DSNY 7:30 PM 8:00 PM ......S 5.9 1,441
HANNAH MONTANA FOREVER-07/18/2010 DSNY 6:30 PM 6:55 PM ......S 5.8 1,425

· In Tweens 9-14, also fronted by "Sonny With A Chance's" record-setting performance, Disney Channel aired the week's Top 10 TV telecasts:

PROGRAM NET START END DAY P9-14 US AA% P9-14 AA(000)
SONNY WITH A CHANCE-07/18/2010 DSNY 8:30 PM 9:30 PM ......S 10.6 2,591
HANNAH MONTANA FOREVER-07/18/2010 DSNY 8:00 PM 8:30 PM ......S 8.6 2,098
CAMP ROCK-07/18/2010 DSNY 9:30 PM 11:15 PM ......S 6.3 1,528
WIZARDS OF WAVERLY PLACE-07/16/2010 DSNY 8:30 PM 9:00 PM ....F.. 5.9 1,447
SUITE LIFE ON DECK-07/16/2010 DSNY 8:00 PM 8:30 PM ....F.. 5.5 1,346
SUITE LIFE ON DECK - LN-07/16/2010 DSNY 11:00 PM 11:30 PM ....F.. 5.5 1,329
SONNY WITH A CHANCE-07/18/2010 DSNY 7:30 PM 8:00 PM ......S 5.4 1,325
SONNY WITH A CHANCE - LN-07/15/2010 DSNY 11:00 PM 11:30 PM ...T... 5.3 1,281
WIZARDS OF WAVERLY PL -LN-07/16/2010 DSNY 11:30 PM 12:00 AM ....F.. 5.2 1,266
HANNAH MONTANA FOREVER-07/14/2010 DSNY 5:00 PM 5:25 PM ..W.... 5.1 1,253

· Disney Channel was the week's No. 1 TV network in Total Day in Tweens 9-14 (789,000/3.2 rating) for the 5th week running, and in Kids 6-11 (893,000/3.6 rating) for the 3rd consecutive week. In Prime, Disney Channel remains TV's No. 1 network in Kids 6-11 (1.3 million/5.2 rating) for the 272nd consecutive week, and with the streak at 269 out of 272 weeks, in Tweens 9-14 (1.0 million/4.3 rating).

· Furthermore, Disney Channel enjoyed its most-watched week in Total Day in one year (since the week of 7/13/09) and in Prime in over 10 months (since the week of 8/24/09) in both Kids 6-11 and Tweens 9-14.

· Playhouse Disney's "Mickey Mouse Clubhouse" (544,000/3.3 rating) was the week's No. 8 program on TV among target preschoolers aged 2-5.

Source: Nielsen Media Research (National Ratings, Live + Same Day, 7/12-7/18/10). Ranks based on 000s, then rating, unless otherwise noted. Excludes programs 5 minutes or shorter in duration.





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