SYFY UNVEILS SYFY FAN CLUB, THE ULTIMATE FAN EXPERIENCE FEATURING EXCLUSIVE CONTENT, INSIDER ACCESS AND LIMITED EDITION COLLECTIBLES

New York, New York - July 21, 2010 - Continuing the expansion of its online content following the re-launch of Blastr.com, Syfy today announced the ultimate fan experience with the debut of the new Syfy Fan Club.

In making the announcement, Craig Engler, Senior Vice President/General Manager, Syfy Digital, said: "For years our fans have been asking for us to create a fan club that gives them exclusive behind-the-scenes access and great merchandise, and this year we're excited to launch the official Syfy Fan Club. It's a great mix of real and virtual offerings that we think will satisfy even our most hardcore fans, and even give them a few things they might not expect."

The exclusive Syfy membership package ($39.99) includes:

A custom designed Syfy messenger bag

A collectible button set featuring favorite Syfy shows.

Custom designed Syfy Key Chain

Personalized Syfy ID card

Personalized Membership Certificate

Welcome letter from Syfy President Dave Howe.

As well, the Syfy Fan Club offers fans:

Exclusive video content

Members-only chats with Syfy talent, writers, directors and executives and industry insiders

A news section with the latest Syfy announcements

A photo gallery featuring behind the scenes shots

Discounts for Syfy Fan Club members, including 15% off at the Syfy store, 10% off at the NBC store and access to a full member discount website

The opportunity to win autographed scripts, props, and access to Special Events

By joining before July 28, fans will receive a 20% membership discount and be automatically entered in a sweepstakes to win a limited edition Syfy Comic-Con t-shirt prize pack.

Sci Fi Wire, the premiere online destination for entertainment news about science fiction, fantasy and horror, re-launched as Blastr.com on July 15, expanding its scope from a news site to a daily curated smorgasbord of news, features, images, popular science, videos and guest bloggers.

Syfy.com is one of the leading imagination-based websites, averaging 5.5 million visits per month* Syfy.com includes the lifestyle blogs Syfy Wire, DVICE and FIDGIT; Game Center featuring popular games such as Eureka Genius Bowl and the MMOG Dark Orbit; major show sites for the channel's scripted and unscripted programming, from Warehouse 13 and Ghost Hunters to Eureka and Destination Truth, and video hubs showcasing original short form content and video blogs along with Syfy Rewind, which presents full episodes of Syfy's critically acclaimed programming.

*Since the rebrand (July '09 - June '10) Source - Omniture

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)