[08/18/10 - 03:01 AM]
Pedal to the Metal: BET Speeds Up Its Fall Lineup with the Groundbreaking New Series 'Changing Lanes,' Premiering Wednesday, September 1 at 8:00 P.M.*
Narrated by Ludacris, the series "chronicles the search for the next generation of minority and female racecar drivers."

[via press release from BET]

Pedal to the Metal: BET Speeds Up its Fall Lineup With the Groundbreaking New Series 'Changing Lanes,' Premiering Wednesday, September 1 at 8:00 P.M.*

NEW YORK, Aug. 18 -- Start your engines as BET Networks, in partnership with the NASCAR, gears up for the premiere of its new docu-reality competition series, CHANGING LANES, on Wednesday, September 1 at 8:00 p.m.*

"We are thrilled to kick off our fall lineup with this fresh, new docu-series and provide our viewers a window into the often overlooked world of aspiring minority and female NASCAR drivers," said Loretha Jones, President of Original Programming for BET Networks.

Narrated by award-winning rapper and actor Ludacris, CHANGING LANES chronicles the search for the next generation of minority and female racecar drivers in America's most-watched form of motorsports. The eight episode season follows a group of hopefuls vying for a spot on Max Siegel's NASCAR Revolution Racing team.

"This has been an historic year on-track from Revolution Racing and NASCAR's Drive for Diversity program. CHANGING LANES positions viewers to experience the road which led to this landmark success," noted Max Siegel, CEO of Revolution Racing and Creator/Executive Producer of CHANGING LANES. "We knew when creating this show that there was nothing like it on television because NASCAR is a unique and specialized world."

The contestants are part of NASCAR's leading driver development program, Drive for Diversity, which provides opportunities for minority and female drivers to compete in one of NASCAR's highest levels of professional racing.

"The partnership between BET and NASCAR is unique and exciting and breaks new ground for both properties," said Marcus Jadotte, Managing Director of Public Affairs for NASCAR, who oversees the sanctioning body's diversity programs. "We believe the stories of these aspiring young drivers captured in the show will resonate with the NASCAR audience and BET viewers alike."

"One of NASCAR Media Group's main objectives is to expose the wonderful sport of NASCAR to new and diverse audiences," added Jay Abraham, COO of NASCAR Media Group. "Working on a project like CHANGING LANES with a top-notch organization like BET has been a great experience and we're excited about bringing the enthusiasm and passion of racing to the Network's loyal viewers."

While there have been other reality series to delve into motorsports, CHANGING LANES is the first show to focus exclusively on minority and female drivers. The series kicks off at NASCAR's Drive for Diversity Program Testing and Evaluation Combine, where thirty drivers experience a rigorous application process. The ten drivers selected for the team compete through several elimination style contests with four finalists winning the opportunity to qualify for the Toyota All Star Showdown in Irwindale, CA.

CHANGING LANES is executive produced by Jay Abraham, Jim Jorden, Ken Mok and Max Siegel along with BET Networks, NASCAR, NASCAR Media Group, 10 x 10 Entertainment and The 909 Group.

For more information on CHANGING LANES, please visit www.bet.com. Also, follow CHANGING LANES on twitter, http://twitter.com/changinglanesTV.

*All times ET/PT

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

  [august 2010]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
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[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
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[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
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