NICKELODEON GETS LOUD WITH INAUGURAL MEGA MUSIC FEST LABOR DAY, MONDAY, SEPT. 6, AT 8PM ET/PT

Concert Special Hosted By John Leguizamo Features Performances by Justin Bieber, Wyclef Jean, The Roots, Coblie Caillat, Dora the Explorer, The Laurie Berkner Band, Yo Gabba Gabba!, The Fresh Beat Band and More!

NEW YORK - Aug. 26, 2010 - Preschoolers get ready to party with Dora the Explorer, Yo Gabba Gabba! and some of today's top music stars for the first annual Nickelodeon Mega Music Fest, an hour-long prime-time concert special for the whole family, premiering Labor Day, Monday, Sept. 6, from 8:00-9:00 p.m. ET/PT. The Nickelodeon Mega Music Fest was shot live at the Brooklyn Academy of Music in New York and is hosted by actor/comedian John Leguizamo along with Sherri Shepherd as Stage Manager. The concert special features Justin Bieber, Dr. Phil, Colbie Caillat, Wyclef Jean, The Roots, Dora the Explorer, Yo Gabba Gabba!, The Fresh Beat Band, The Laurie Berkner Band and more.

"The Nickelodeon Mega Music Fest is a great opportunity for families to get together to sing, dance and enjoy this one-of-a-kind music spectacular," said Teri Weiss, SVP, Nickelodeon Preschool. "The special showcases kids' favorite Nickelodeon Preschool characters like Dora, Kai-lan, The Fresh Beat Band in a whole new way; singing on stage with some of today's hottest music stars."

The Nickelodeon Mega Music Fest presents the network's hottest preschool stars singing a diverse mix of pop and family-friendly songs along with today's top recording artists. The concert combines live-action performances and original animation, plus comical vignettes. Some of the hit songs performed include "Walking on Sunshine," "La Bamba," "Let's Get Loud" and preschool favorites such as "Party in My Tummy," "Great Day," and "My Family." The premiere of the Nickelodeon Mega Music Fest will simulcast on Nick Mobile on Monday, Sept. 6 and the special will encore on Nickelodeon Tuesday, Sept. 7, at 10:00 a.m. ET/PT and on Thursday, Sept. 9, at 1:00 p.m. ET/PT.

Nickelodeon's award-winning website, www.nickjr.com, will provide families with musical activities and games to complement the premiere of the Nickelodeon Mega Music Fest. Families will be able to upload their own music videos and the videos with the most "likes" will air during the concert special. The site will also feature the Mega Music Game where they can play music with their favorite Nickelodeon preschool characters and learn music terminology. Families also can view behind-the-scenes footage and music videos.

The Nickelodeon Mega Music Fest is produced by Nickelodeon Productions in association with Bob Bain Productions. The special was directed by Michael Dempsey and produced by Paul Flattery. Bob Bain and Teri Weiss are executive producers.

Since forming Bob Bain Productions, Inc. in 1996, Bob Bain has become one of the most prolific music/event/variety/award producers in Hollywood. Shows produced under his banner include Nickelodeon's Kids' Choice Awards, Teen Choice Awards, Critic's Choice Awards, Billboard Music Awards and Miss America. Michael Dempsey's television production career spans over 20 years including over one hundred television specials and series. Dempsey's directing credits include the Alma Awards, Live Earth concert, Critic's Choice Awards and three Ellen Degeneres Variety TV specials.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).