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[08/27/10 - 09:51 AM]
Big Brother Rules Thursday
CBS spins the numbers for Thursday, August 26.
[via press release from CBS]

"BIG BROTHER" RULES THURSDAY

Last Night's Live Double Eviction Delivers the Largest Audience on Any Night Since April 2008

"Big Brother" is the Night's Top Program in Viewers, Adults 18-49, Adults 25-54 and Adults 18-34

CBS Wins Thursday in Viewers and Demos

Last night's live double eviction gave BIG BROTHER its largest audience since 2008 and was the top program of the night in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for Thursday, Aug. 26.

BIG BROTHER THURSDAY was first in households (4.8/09), viewers (8.18m), adults 25-54 (3.2/10), adults 18-49 (2.7/10) and adults 18-34 (2.4/09). This is BIG BROTHER's best delivery in households on any night since Sept. 15, 2009 (BIG BROTHER 11 finale) and its largest audience in viewers since April 13, 2008 (BIG BROTHER 9).

Compared to the same night last year, BIG BROTHER THURSDAY was up +9% in adults 18-34 (from 2.2/08), even in adults 18-49 and added +380,000 viewers (from 7.80m, +5%). BIG BROTHER THURSDAY was the night's top program in households, viewers, adults 25-54, adults 18-49 and adults 18-34.

For the night, CBS was first in households (4.5/08), viewers (7.27m), adults 25-54 (2.4/06) and adults 18-49 (1.9/06).

(Editor's Note: CBS had preemptions/delays in 2.1% of the U.S. due to New England Patriots' pre-season football in Boston. Ratings and all time period rankings are tentative and subject to change.)

Updated Thursday ratings will be available this afternoon.





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· BIG BROTHER (CBS)




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