or


[09/01/10 - 06:09 AM]
Members Project(R) from American Express Partners with FOX's "Glee" to Mobilize Fans for Charity Call to Action
The partnership is designed to elevate common themes shared by both GLEE and Members Project.

[via press release from FOX]

MEMBERS PROJECT(R) FROM AMERICAN EXPRESS PARTNERS WITH FOX'S "GLEE" TO MOBILIZE FANS FOR CHARITY CALL TO ACTION

Campaign Featuring Cast of GLEE Kicks Off Today, Encouraging Everyone to Volunteer, Vote or Donate to Take a Small Step and Make a Big Difference

Second Season of GLEE Premieres Tuesday, September 21, on FOX

New York, September 1, 2010 - Members Project(R) from American Express and TakePart have partnered with FOX's critically acclaimed, award-winning hit series GLEE on a new, first-of-its-kind campaign that provides fans with a passion for giving back an opportunity to take small steps to make a big difference - all with the lighthearted and inspirational voice for which GLEE is known.

Kicking off today, Wednesday, Sept. 1, the collaboration will feature an innovative mix of original television, online and cinema content written, directed and produced by the GLEE creative team and featuring everyone's favorite GLEE characters. The partnership is designed to elevate common themes shared by both GLEE and Members Project, including finding inspiration by working together and harnessing the power of the collective and individual actions to do something good.

"We are very excited to be able to engage with the incredibly passionate fan base of GLEE, and we hope to inspire even more people to do something good for their community through this partnership," said Nancy Smith, Vice President, Global Media, Content and Community, American Express. "This partnership brings a new dimension to Members Project and the notion of doing good. We expect the GLEE spirit to mobilize even more people to contribute to their communities and create change."

"We collaborated with American Express to develop an initiative with GLEE to inspire people to take action and to make a difference," said Jean Rossi, President, FOX One and Executive Vice President, Sales, FOX. "The partnership is built on the spirit of GLEE's unique brand of fun to encourage people to get involved in anything from arts education to the environment."

GLEE and Members Project have created a broad spectrum of promotional video and online content in the distinctive voice of the series to spark dialogue about doing good versus doing nothing and to motivate fans to take a step toward making a difference. The on-air content directs people to log on to membersproject.com/glee and participate in an interactive quiz to find out if they are more like "Shue" (good through and through like teacher and glee club leader Will Schuester) or "Sue" (bad to the bone like scheming cheerleading coach Sue Sylvester). Participants can follow the conversation between Shue and Sue on Facebook through the Members Project community page and GLEE pages, and learn about ways to take action by volunteering, voting or donating through Members Project.

The multi-dimensional campaign is composed of the following elements:

On-Air

· Members Project Moments: Promotional vignettes featuring "Sue" (Emmy Award winner Jane Lynch), "Shue" (Emmy Award nominee Matthew Morrison), "Rachel" (Emmy Award nominee Lea Michele), "Finn" (Cory Monteith), "Mercedes" (Amber Riley), "Kurt" (Emmy Award nominee Chris Colfer), "Tina" (Jenna Ushkowitz), "Artie" (Kevin McHale), "Puck" (Mark Salling), "Brittany" (Heather Morris) and "Santana" (Naya Rivera) will air on FOX and via American Express' online promotional channels. Each piece points out, "Some people want to do good. Some don't. Which one are you? Find out at membersproject.com/glee and help make the world a better place."

In-Cinema

· In-Cinema Creative: Beginning Friday, Sept. 3, a creative video short promoting GLEE and Members Project starring "Sue Sylvester" and created by the GLEE team, including creator Ryan Murphy and the series writers, debuts in select movie theaters across the country. Moviegoers' experience will also be further enhanced by Screenvision, which will utilize an onscreen mobile platform allowing them to interact with additional content from their handheld devices.

Online

· MembersProject.com/Glee: All videos will direct fans to this site that features an interactive quiz asking visitors: "Are you a Sue or a Shue?" Visitors will have an opportunity to learn more about Members Project and how they can participate in the program.

· Facebook.com/MembersProject: On the Members Project Facebook page, visitors can get a look at the rivalry between Sue and Shue, enter for a chance to volunteer with members of the cast of GLEE as well as learn more about ways to get involved with Members Project by earning American Express Membership Rewards bonus points for volunteering, voting for charities to receive funding from American Express, donating funds and American Express Membership Rewards(R) to a favorite charity and sharing unique content with friends.

· Facebook.com/SueSylvester and Facebook.com/WillSchuester: Fans of the show can also check out the rivalry between Sue and Shue on each character's Facebook page and Twitter feed. Shue will even give fans suggestions on how to give back to their communities. Follow them on Twitter at @S_SylvesterGLEE and @W_SchuesterGLEE.

· MembersProject.com: Here, visitors can learn more about Members Project, an innovative online initiative in partnership with TakePart that empowers everyone to get involved in a variety of ways, including volunteering time at a local organization (both in-person and virtually), voting for their favorite charity to receive funding or donating to a worthy cause.

Volunteer with the Cast

· GLEE Members Project Sweepstakes: In addition to earning American Express Membership Rewards(R) bonus points for volunteering, Facebook users 18 and over can enter for a chance to volunteer with members of the cast of GLEE. FOX will fly 10 winners and their guests to Los Angeles to volunteer with a charity organization alongside members of the cast in December. More details and full official rules are available on the Members Project Facebook page at facebook.com/membersproject.

ABOUT MEMBERS PROJECT

Members Project, an innovative online initiative presented by American Express and TakePart, believes that everyone can help change the world for the better, one step at a time. Whether it's volunteering time, voting for a favorite charity to receive funding from American Express, donating or sharing stories with friends, Members Project enables people to log on and decide how they'd like to take action. Cardmember or not, anyone who is at least 18 is invited to register online at MembersProject.com in order to find out the many ways in which they can do good. Through Members Project, people can find volunteer opportunities that are right for them and get rewarded for their time by earning Membership Rewards(R) bonus points. Everyone is invited to join the conversation and share their Members Project experiences using Facebook and Twitter and #AmexMP to tag their tweets.

ABOUT AMERICAN EXPRESS

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

ABOUT "GLEE"

Premiering Tuesday, Sept. 21 (8:00-9:00 PM ET/PT) on FOX, GLEE is a biting musical comedy about a group of eager and ambitious students who strive to outshine their singing competition to win Nationals while navigating the cruel halls of McKinley High that has quickly become a pop-culture phenomenon. Last season's highest-rated new scripted series boasts critical acclaim, a loyal fan base of "GLEEks," two certified Gold albums, more than 10 million song downloads, an incredible 19 Emmy nominations - earning it the distinction of being the most-nominated series of the year - and four Emmy Awards. To top it off, the genre-defying, award-winning series has been picked up through its third season. GLEE is produced by Ryan Murphy Television in association with 20th Century Fox Television. Ryan Murphy, Brad Falchuk and Ian Brennan are co-creators of the series. Murphy, Falchuk, Dante Di Loreto and Ian Brennan serve as executive producers. Become a fan of GLEE on Facebook at facebook.com/glee and follow the series on Twitter at twitter.com/gleeonfox.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2009-2010 season at No. 1 for the sixth consecutive year - a broadcast television industry record - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. This past season, FOX ranked No. 1 in the November broadcast television sweep, winning by the largest margin of victory achieved by any network in the November sweep in five years, and garnered its first fall season win ever among Adults 18-49. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.





  [september 2010]  
S
M
T
W
T
F
S
   


· GLEE (FOX)





[09/02/26 - 08:14 AM]
Prime Video Reaches Exclusive Agreement with National Hockey League to Provide Local Streaming Coverage for Six Teams
Games for defending Stanley Cup Champion Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minnesota Wild and St. Louis Blues will be available for in-market fans on Prime Video beginning with 2026-27 season.

[09/02/26 - 08:01 AM]
Video: HBO Original "Harry Potter and the Philosopher's Stone" Unveils Official Second Teaser
The series will debut Christmas 2026 on HBO and will be available to stream on HBO Max.

[09/02/26 - 08:01 AM]
Apple TV Unveils First Look at Season Two of Animated Series "The Sisters Grimm"
In season two, one year after their parents' mysterious disappearance, sisters Sabrina and Daphne Grimm continue uncovering the secrets of Ferryport Landing, where fairy tales and fairy tale creatures are real, as they face new adventures and mysteries.

[09/02/26 - 08:00 AM]
"90 Day Fiance: The Other Way" Returns October 4 with New International Love Stories and Returning Fan Favorites
The new season features five new couples and two returning pairs as their journeys take them across Ghana, Singapore, France, Italy, Australia, and Mexico.

[09/02/26 - 07:31 AM]
Paramount+ Announces Upcoming Slate of Licensed Documentary Films
The lineup features projects from acclaimed storytellers and filmmakers including Lawrence Bender, Mohammed Ali Naqvi, Alysa Nahmias, Prince Harry, Duke of Sussex, and Meghan, Duchess of Sussex.

[09/02/26 - 07:02 AM]
Video: "Medusa" Season 2 - Official Trailer - Netflix
CEO Bárbara Hidalgo is targeted by a deadly conspiracy. Can she find the culprit as her ruthless family battles for control of their business empire?

[09/02/26 - 07:02 AM]
Video: "You+Me - Against the World" - Official Trailer - Prime Video
From the book of Emma Green, with Vittoria di Savoia and Lucas Barski, the film premieres September 18 on Prime Video.

[09/02/26 - 07:01 AM]
Video: "Mom Knows Best?" - Part 2 - Official Trailer - Netflix
In this new reality show format, nine mothers secretly bet on the choices their adult children will make, putting their familial bonds to the test.

[09/02/26 - 06:31 AM]
Video: "Ink" - Official Teaser - Netflix
Jack O'Connell, Guy Pearce, and Claire Foy star in "Ink," from Academy Award-winning director Danny Boyle.

[09/02/26 - 05:31 AM]
Video: "East of Eden" - Official Trailer - Netflix
The limited series premieres October 1, only on Netflix.

[09/02/26 - 05:25 AM]
"Dancing with the Stars" Is Back in the Ballroom with an All-New Celebrity Cast
Tatyana Ali, Tyler Cameron, Giada De Laurentiis, Jenna Dewan, Ezra Frech, Amber Glenn, Taylor Hanson, Conner Leavitt, Sarah Jane Nader, Harry Shum Jr., Julia Stiles and Connor Wood join previously announced celebrities Maura Higgins, Ciara Miller, Jackson Olson and Guillermo Rodriguez.

[09/02/26 - 03:01 AM]
Great American Media Commemorates 25th Anniversary of September 11 with the World Television Premiere of Award-Winning Short Film, "Boatlift 9/11," Streaming Exclusively on Great American Pure Flix, September 10
The award-winning short honors the extraordinary mariners and ordinary citizens who answered an urgent call for help as Lower Manhattan came under attack.

[09/02/26 - 03:00 AM]
Video: Catherine Zeta-Jones Is Out for Revenge in Gripping "Kill Jackie" Trailer, Series Premieres October 2 on AMC+
The adrenaline-fueled, eight-episode series stars Oscar, BAFTA and Tony Award-winning actress Catherine Zeta-Jones and is based on the acclaimed novel "The Price You Pay" by Sunday Times best-selling author Nick Harkaway, writing as Aidan Truhen.

[09/02/26 - 01:01 AM]
Video: "Love Is Blind: Netherlands" - Official Teaser - Netflix
In this iconic dating experiment, singles who want to be loved for who they truly are date each other without ever seeing one another, talking only through a thin wall separating their pods.

[09/01/26 - 07:01 PM]
Video: "Merry Berry Love" - Main Trailer - Disney+
Two stars. One love story. Plenty of reasons to fall for it.