or


[09/02/10 - 11:27 AM]
ABC and Cafepress Unveil New ABC Online Store with Emphasis on Fan Engagement
Fans can design their own T-shirts, posters, SIGG water bottles and other custom products.

[via press release from ABC]

ABC AND CAFEPRESS UNVEIL NEW ABC ONLINE STORE WITH EMPHASIS ON FAN ENGAGEMENT

Expanded Merchandising Agreement Provides Innovative Print-on-Demand Technology and Real-Time Merchandising Capabilities

ABC Entertainment Group and CafePress, a market-leading online destination for user-designed T-shirts and gifts, today announced a groundbreaking new merchandising agreement that builds upon the success of their existing relationship. CafePress will power a new, cutting-edge ABC Online Store (located at www.abctvstore.com or www.abc.com) where fans of ABC's popular shows will be able to buy official merchandise alongside merchandise designed by fellow fans. The new online store will fully leverage CafePress' proprietary Print-on-Demand technology and product customization tools that facilitate real-time retail planning and high-touch consumer engagement.

Starting today, the consumer will visit a redesigned ABC Online Store that truly puts the "fan" back into fan gear. CafePress' technology will enable the fans themselves to express and share their passion for ABC shows by designing their own T-shirts, posters, SIGG water bottles and other custom products. These fan-designed products will live alongside official merchandise in the ABC Online Store, thereby providing a compelling one-stop-shop for fans of hit ABC shows like "Dancing with the Stars," "Grey's Anatomy" and "Castle."

On the back end, CafePress' Print-on-Demand technology will power fast and seamless fulfillment of these customized orders. Additionally, CafePress will manage a variety of unique third party fulfillment items for the ABC Online Store, such as the ever-popular Lost bobbleheads. When consumers place orders online, CafePress will print, package and ship all purchases. Not only will CafePress' technology eliminate ABC's need to accrue or house surplus inventory, but it will also afford ABC the ability to more agilely update its branded merchandise for real-time control of its retail strategy and real-time engagement with its core fan community.

"In keeping with ABC's ongoing commitment to technological innovation, we sought a merchandising solution that would fully leverage the power of the internet to significantly enhance and deepen our relationship with the ABC viewer. Embracing the voices and enthusiasm of our fans is very important to us. Of equal importance to us was the ability to incorporate the latest in supply chain optimization technologies to enable us to more nimbly execute our retail strategy," said Mia Rondinella, VP of Business Planning & Development at ABCEG. "We selected CafePress based on its proven experience engaging and monetizing mass consumer audiences online, as well as for its cutting-edge, seamless technology solutions."

This new arrangement expands upon a licensing agreement announced earlier this year which enabled fans of selected hit ABC television shows to design and sell authorized show merchandise on CafePress.com. Fans of ABC shows will continue to utilize the same online tools to design their own merchandise according to official guidelines, and fan designers will continue to receive a commission on the sale of each of their items. Unlike the previous arrangement, popular fan designs will enjoy increased exposure to the larger ABC fan community through inclusion in the official ABC Online Store.

"Our exceptional Print-on-Demand service means that ABC can have literally thousands of goods available at any given time, because the goods are only printed when an order is placed," comments CafePress Vice President of Marketing Amy Maniatis. "Our relationship with ABC is the perfect way to facilitate real-time retail planning while engaging fans with custom merchandise."

About CafePress

CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create custom t-shirts, mugs, posters and other unique gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, non-profits and businesses to create, buy and sell customized merchandise online using the company's unique Print-on-Demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.





  [september 2010]  
S
M
T
W
T
F
S
   


· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· GREY'S ANATOMY (ABC)











[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.

[08/21/14 - 02:56 PM]
NBC Partners with Television Academy and NBCUniversal Networks to Bring Most Social Experience Ever for "The 66th Emmy(R) Awards" Live on Mon., Aug. 25
"Access Hollywood," E! and the "Today" show along with host Seth Meyers and his "Late Night" team, will join forces to harness the strength of their collective social media footprint.

[08/21/14 - 01:35 PM]
GSN Greenlights Season Four of Emmy(R) Nominated Hit Series "The Chase" and Season Two of Matchmaking Show "It Takes a Church"
Both seasons - of 20 and eight episodes, respectively - will air in 2015.

[08/21/14 - 12:54 PM]
WE tv Is Getting in the Box - The "Sex Box" - Network Greenlights First-Ever Extreme Relationship Therapy Series for 2015 Premiere
The first season will feature nine, one-hour episodes.

[08/21/14 - 12:08 PM]
It's Manzo Mania! Caroline and Family Return with Series Premiere of Bravo Media's "Manzo'd with Children"
"The Real Housewives of New Jersey" spin-off will premiere with back-to-back episodes on Sunday, October 5 at 9:00/8:00c.

[08/21/14 - 11:18 AM]
The Hub Network's App Is Honored with the National Parenting Center Seal of Approval
In its review of the Hub Network's app, The National Parenting Center praised the app for its wholesome entertainment, interactivity and the manner in which it is organized.

[08/21/14 - 11:11 AM]
The Search for the Next "MasterChef" Begins with Open Casting Calls Starting Saturday, September 13
Calls are set for New York City, Los Angeles, Chicago, San Francisco, Atlanta, Miami, Cleveland, San Diego, San Antonio, Memphis and New Orleans in the coming weeks.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 11:06 AM]
Breeders' Cup Challenge Series Features Travers Stakes on Saturday at 4:30 PM ET on NBC and TVG Pacific Classic on Sunday at 8 P.M. ET on NBCSN
The Travers and the Pacific Classic will be the sixth and seventh shows, respectively, of 11 programs in the Challenge Series leading to the Breeders' Cup World Championships on NBC and NBCSN, October 31-November 1.

[08/21/14 - 10:51 AM]
Video: "Foo Fighters: Sonic Highways" - Trailer (HBO)
The eight-part documentary series premieres Friday, October 17 at 11:00/10:00c.

[08/21/14 - 10:45 AM]
Maria Bello, Olympia Dukakis and Joan Jett Star in "Big Driver" - Original Movie Based on Short Story by Stephen King - Premieres October 18 on Lifetime(R)
The film tells the story of a young novelist hell-bent on revenge after falling victim to a brutal crime.

[08/21/14 - 10:42 AM]
Go Under the Covers with Discovery Fit & Health for Sextember, A Month-Long Exploration of Sex in America
Every weeknight at 10:00/9:00c beginning September 1, the network will encore provocative programming from Discovery's complete library of content.

[08/21/14 - 10:41 AM]
"Tim & Eric's Bedtime Stories" Premieres Thursday, September 18th at 12:15 a.m. (ET/PT) on Adult Swim
Each episode offers a unique tale: dark, horrifying, perverse, insane... hilarious - featuring a wide array of comedic and dramatic guest stars.

[08/21/14 - 10:12 AM]
"Rebuilding the World Trade Center" - Marcus Robinson's Poignant Film Chronicles 8 Years of Construction; Premieres Thursday, September 11, at 6 p.m. on History
The two-hour special - eight years in the making, from laying of the first foundation to triumphantly topping the gleaming new 104-story One World Trade Center with its spire - focuses on the construction workers who performed the Herculean task.