or


[09/02/10 - 11:27 AM]
ABC and Cafepress Unveil New ABC Online Store with Emphasis on Fan Engagement
Fans can design their own T-shirts, posters, SIGG water bottles and other custom products.

[via press release from ABC]

ABC AND CAFEPRESS UNVEIL NEW ABC ONLINE STORE WITH EMPHASIS ON FAN ENGAGEMENT

Expanded Merchandising Agreement Provides Innovative Print-on-Demand Technology and Real-Time Merchandising Capabilities

ABC Entertainment Group and CafePress, a market-leading online destination for user-designed T-shirts and gifts, today announced a groundbreaking new merchandising agreement that builds upon the success of their existing relationship. CafePress will power a new, cutting-edge ABC Online Store (located at www.abctvstore.com or www.abc.com) where fans of ABC's popular shows will be able to buy official merchandise alongside merchandise designed by fellow fans. The new online store will fully leverage CafePress' proprietary Print-on-Demand technology and product customization tools that facilitate real-time retail planning and high-touch consumer engagement.

Starting today, the consumer will visit a redesigned ABC Online Store that truly puts the "fan" back into fan gear. CafePress' technology will enable the fans themselves to express and share their passion for ABC shows by designing their own T-shirts, posters, SIGG water bottles and other custom products. These fan-designed products will live alongside official merchandise in the ABC Online Store, thereby providing a compelling one-stop-shop for fans of hit ABC shows like "Dancing with the Stars," "Grey's Anatomy" and "Castle."

On the back end, CafePress' Print-on-Demand technology will power fast and seamless fulfillment of these customized orders. Additionally, CafePress will manage a variety of unique third party fulfillment items for the ABC Online Store, such as the ever-popular Lost bobbleheads. When consumers place orders online, CafePress will print, package and ship all purchases. Not only will CafePress' technology eliminate ABC's need to accrue or house surplus inventory, but it will also afford ABC the ability to more agilely update its branded merchandise for real-time control of its retail strategy and real-time engagement with its core fan community.

"In keeping with ABC's ongoing commitment to technological innovation, we sought a merchandising solution that would fully leverage the power of the internet to significantly enhance and deepen our relationship with the ABC viewer. Embracing the voices and enthusiasm of our fans is very important to us. Of equal importance to us was the ability to incorporate the latest in supply chain optimization technologies to enable us to more nimbly execute our retail strategy," said Mia Rondinella, VP of Business Planning & Development at ABCEG. "We selected CafePress based on its proven experience engaging and monetizing mass consumer audiences online, as well as for its cutting-edge, seamless technology solutions."

This new arrangement expands upon a licensing agreement announced earlier this year which enabled fans of selected hit ABC television shows to design and sell authorized show merchandise on CafePress.com. Fans of ABC shows will continue to utilize the same online tools to design their own merchandise according to official guidelines, and fan designers will continue to receive a commission on the sale of each of their items. Unlike the previous arrangement, popular fan designs will enjoy increased exposure to the larger ABC fan community through inclusion in the official ABC Online Store.

"Our exceptional Print-on-Demand service means that ABC can have literally thousands of goods available at any given time, because the goods are only printed when an order is placed," comments CafePress Vice President of Marketing Amy Maniatis. "Our relationship with ABC is the perfect way to facilitate real-time retail planning while engaging fans with custom merchandise."

About CafePress

CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create custom t-shirts, mugs, posters and other unique gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, non-profits and businesses to create, buy and sell customized merchandise online using the company's unique Print-on-Demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.





  [september 2010]  
S
M
T
W
T
F
S
   


· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· GREY'S ANATOMY (ABC)





[08/25/16 - 11:50 AM]
Ann Coulter, Jewel, Ralph Macchio, Nikki Glaser Added to #LoweRoast Roster
They'll join Jimmy Carr, Pete Davidson, Peyton Manning, Rob Riggle, Jeff Ross and Roast Master David Spade.

[08/25/16 - 11:38 AM]
Real Estate/Renovation Stars Dave and Kortney Wilson Prep for Season Two of HGTV's "Masters of Flip"
Look for the first of 14 new episodes on Monday, October 3, at 9:00/8:00c.

[08/25/16 - 11:01 AM]
Video: IFC Releases First Full Trailer for the "Season 51" Return of Emmy-Nominated "Documentary Now!"
As previously announced, the series returns Wednesday September 14 at 10:00/9:00c.

[08/25/16 - 11:00 AM]
"CBS All Access" Subscription Service Now Available on Xbox One
For $5.99 a month, CBS All Access offers more than 7,500 on-demand episodes from the current season and previous seasons of classic shows, as well as the ability to stream local CBS stations live in more than 150 markets across the U.S.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 10:02 AM]
FYI Greenlights New Original Series "Stove Tots"
Production begins immediately on 13 one-hour episodes with the series slated to premiere in 2017.

[08/25/16 - 10:01 AM]
IFC's Comedy Crib Partners with the New York Television Festival
The exclusive Comedy Crib collaboration will highlight the selected projects through the end of the year.

[08/25/16 - 10:00 AM]
HBO Confirms Lineup of Comedy Programming for Upcoming Months
Highlights include new specials from Jerrod Carmichael, Pete Holmes and T.J. Miller.

[08/25/16 - 09:34 AM]
Showtime(R) Sets Premiere Date for "Gringo: The Dangerous Life of John McAfee"
Oscar nominee and two-time Sundance Film Festival winner Nanette Burstein delivers a deep investigation into the mysterious life of visionary anti-virus entrepreneur John McAfee.

[08/25/16 - 09:33 AM]
History(R) Commemorates the 15th Anniversary of the September 11th Terrorist Attacks with a Week of Original Primetime Specials
A new special, "15 Septembers Later," will premiere on Labor Day, Monday, September 5 at 9:00/8:00c.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/25/16 - 09:00 AM]
"ACM Honors" Performers Added - Alicia Keys, Miranda Lambert and More!
Plus: Mike Fisher, Emmylou Harris, Martina McBride and Thomas Rhett will present at the ceremony taking place Tuesday, August 30, at Nashville's historic Ryman Auditorium.

[08/25/16 - 08:43 AM]
Adventurer Josh Gates Embarks on an Epic Mission to Tackle the Age-Old Question: Is the Yeti Real?
In Travel Channel's four-week special event, adventurer and explorer Josh Gates embarks on an epic and enthralling journey through Nepal and Bhutan, in search of the truth behind the legend.

[08/25/16 - 08:03 AM]
Bravo Media's New Real Estate Series "Yours, Mine or Ours" Premieres Monday, October 3 at 10 PM ET/PT
Bravo Media enlists boisterous real estate agent Reza Farahan and interior designer and decorator Taylor Spellman to help couples, living under separate roofs, figure out which residence they should call home.

[08/25/16 - 08:01 AM]
Amazon Original Live-Action American Girl Special "Melody" Casts Marsai Martin in Lead Role
Executive produced by Common, Melody will also star Frances Fisher as Miss Abbot, Frankie Faison as Melody's grandfather Frank Ellison, and Idara Victor as Melody's mother Frances Ellison.