CHER, ELLEN DEGENERES, KATY PERRY, THE "JERSEY SHORE" CAST, ROSARIO DAWSON, THE CAST OF "GLEE," CHRIS PINE, THE CAST OF JACKASS, KIM KARDASHIAN, JOE MANGANIELLO of "TRUE BLOOD," RICK ROSS AND ROMEO OF AVENTURA TO APPEAR AT THE "2010 MTV VIDEO MUSIC AWARDS"

Mary J. Blige, Swizz Beatz and Bruno Mars Join List of Performers at "VMAs" on September 12th from the Nokia Theatre L. A. Live in Los Angeles, CA

Audrina Patridge Brings the Global Audience Closer to the Red Carpet Action as the Official MTV International "2010 MTV Video Music Awards" Guest Correspondent

New York, NY (September 7, 2010) - MTV announced today that Cher, Ellen DeGeneres, Katy Perry, the cast of "Glee" including Jane Lynch, Cory Monteith, Chris Colfer and Amber Riley, in addition Rosario Dawson, Chris Pine, the cast of Jackass including Johnny Knoxville, Bam Magera and Steve-O, Kim Kardashian, "True Blood" cast member Joe Manganiello, Rick Ross and Romeo of the multi-platinum Latin supergroup Aventura, are set to present at the "2010 MTV Video Music Awards." In addition, the list of performances grows as Mary J Blige and Swizz Beatz prepare to hit the stage with Drake, also Bruno Mars will make his VMA performance debut at the 27th annual awards show, which will broadcast live on Sunday, September 12 at 9PM (Live ET/Tape delayed PT) from the Nokia Theatre L.A Live In Los Angeles, CA.

Joining the red carpet festivities is Audrina Patridge from "The Hills" who will serve as the official MTV International "2010 MTV Video Music Awards" guest correspondent. Through special vignettes from behind the scenes, the red carpet and the main event, she will give international viewers the scoop on everything happening before, during and after the show.

A special premiere episode of "The Ellen DeGeneres Show" will tape from the "2010 MTV Video Music Awards." Ellen's cameras will be on hand to catch all of the VMA red carpet highlights and behind the scenes must see moments.

MTV Style has confirmed superstar model Coco Rocha to host MTV.com's 'Red Carpet Report.' Coco will lend her style expertise to the VMA red carpet and interview celebrities about their fashion.

Previously announced presenters include: The Social Network's Justin Timberlake, Jesse Eisenberg and Andrew Garfield, Ke$ha, Nicki Minaj, Emma Stone, Penn Badgley, Trey Songz, Ashley Greene, Selena Gomez and Ne-Yo. As previously announced, comedienne Chelsea Handler will host the show.

Other performers on the show include Linkin Park, Usher, Eminem, Kanye West, Justin Bieber, Drake, Paramore, B.o.B, Florence + The Machine, along with Travie McCoy, Jason Derulo and Robyn who will perform with this year's VMA house artist, deadmau5.

Viewers can vote for "Best New Artist," by visiting vma.mtv.com through the show, live on September 12. In addition, text voting for "Best New Artist" is open to all wireless carrier subscribers by texting BNA to 97979.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2010 MTV Video Music Awards." Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is co- Executive Producer. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.

Official sponsors of the "2010 MTV Video Music Awards" are 5(R) REACT(TM) Gum, freecreditscore.com(TM), Honda CR-Z Sport Hybrid, Rhapsody(R), Samsung Fascinate a Galaxy S phone, Taco Bell(R) and Verizon Wireless.

The "2010 MTV Video Music Awards" will be available to a potential viewing audience of more than 1.2 billion people via MTV's global network of 63 channels reaching 605 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in� www.mtvpress.com