or


[09/14/10 - 09:14 AM]
Sandra Schron Elevated to Vice President, Production for USA Network, Sleuth and Universal Hd
Formerly director of production on-air, Schron will continue to oversee project management and production of all promotional materials.

[via press release from USA]

SANDRA SCHRON ELEVATED TO VICE PRESIDENT, PRODUCTION FOR USA NETWORK, SLEUTH AND UNIVERSAL HD

NEW YORK, NEW YORK - September 14, 2010 - Sandra Schron has been promoted to vice president, production, for USA Network, Sleuth and Universal HD, it was announced today by Chris McCumber, executive vice president of marketing, digital and brand strategy, to whom Schron reports. Schron is based in NY.

"Throughout her tenure with the network, Sandra has proven herself to be a vital leader of the production team and has been instrumental in the flawless execution and delivery of our marketing materials," McCumber said.

Formerly director of production on-air, Schron will continue to oversee project management and production of all promotional materials created for on-air promotion, off-air advertising, online and consumer promotions and has the added responsibility of oversight for Sleuth and Universal HD.

Schron has been a key player on the USA marketing team, which in recent years has won a D&AD award, One Show Award and numerous Promax and BDA awards. Most recently, USA was named a finalist for a Beacon Award from the Association of Cable Communicators (ACC) for the work Schron and her team did on the Characters Unite PSAs.

In 2006, Schron was elevated to director of production on-air, marketing division, for USA. As such, she was responsible for managing a multi-million dollar production budget and planning the physical production of all promotional materials created by and for the network's on-air promotions, off-air advertising, online and consumer promotions. This included brand and image campaigns, TV and radio promos, film and video shoots, trade and consumer print advertising, gallery and episodic photography and press kits for all marketing, publicity and ad sales divisions. During her tenure at USA, Schron has worked on the promos for such shows as BURN NOTICE, ROYAL PAINS, WHITE COLLAR and COVERT AFFAIRS, the network's latest hit original series, to name a few.

A graduate of St. Francis College with a B.A. in Communications, Schron began her career in operations before segueing into marketing. After a stint at Lifetime Television, she joined the marketing division for SyFy. As associate producer, she produced promos for shows such as "Crossing Over with John Edward" (2001), Steven Spielberg's "Taken" (2002) and "Children of Dune" (2003), among others, and was also involved in SyFy's rebranding. She continued to rise through the ranks and was ultimately promoted to project manager, on-air for the marketing division. In this capacity she managed over 500 marketing and promotional initiatives each year for on-air, publicity, consumer promotions, ad sales, interactive and SCI FI Magazine.

Schron also is an active member of the GE Women's Network, Executive Moms and the TV Diva Network Alliance.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2010]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 10:01 AM]
Disney XD's "Star vs. The Forces of Evil" Two-Hour TV Movie Event to Premiere Saturday, July 15
Season three of the fan-favorite and Annie Award-nominated series is slated to debut this fall.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 11:55 PM]
3rd Annual Red Nose Day Raises Over $35 Million for Children in Need, Top Stars Join NBC's Night of Red Nose Day Programming & Live Special
The donation total was calculated after the broadcast finished airing on the West Coast.

[05/25/17 - 03:59 PM]
Video: Netflix Reveals Trailer and Key Art for CounterPunch
The film brings to light the true stories of a number of young boxers determined not only to turn around the fate of the industry, but to also make sure their names end up in the firmament alongside the most remembered and revered champions.

[05/25/17 - 03:50 PM]
Top Ninja Warriors Will Show Off Their Strength on NBC's Annual Three-Hour Special "USA vs. The World" Airing Sunday, June 4 (8-11 PM ET/PT)
Matt Iseman and Akbar Gbajabiamila are set to host and Kristine Leahy will co-host.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 02:32 PM]
Production Team for "69th Primetime Emmys" Announced
Glenn Weiss and Ricky Kirshner of White Cherry Entertainment will executive produce this year's telecast.

[05/25/17 - 01:27 PM]
Video: First Look at Ludacris in MTV's "Fear Factor"
The series returns this Tuesday, May 30 at 10:00/9:00c.

[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.