or


[09/14/10 - 09:14 AM]
Sandra Schron Elevated to Vice President, Production for USA Network, Sleuth and Universal Hd
Formerly director of production on-air, Schron will continue to oversee project management and production of all promotional materials.

[via press release from USA]

SANDRA SCHRON ELEVATED TO VICE PRESIDENT, PRODUCTION FOR USA NETWORK, SLEUTH AND UNIVERSAL HD

NEW YORK, NEW YORK - September 14, 2010 - Sandra Schron has been promoted to vice president, production, for USA Network, Sleuth and Universal HD, it was announced today by Chris McCumber, executive vice president of marketing, digital and brand strategy, to whom Schron reports. Schron is based in NY.

"Throughout her tenure with the network, Sandra has proven herself to be a vital leader of the production team and has been instrumental in the flawless execution and delivery of our marketing materials," McCumber said.

Formerly director of production on-air, Schron will continue to oversee project management and production of all promotional materials created for on-air promotion, off-air advertising, online and consumer promotions and has the added responsibility of oversight for Sleuth and Universal HD.

Schron has been a key player on the USA marketing team, which in recent years has won a D&AD award, One Show Award and numerous Promax and BDA awards. Most recently, USA was named a finalist for a Beacon Award from the Association of Cable Communicators (ACC) for the work Schron and her team did on the Characters Unite PSAs.

In 2006, Schron was elevated to director of production on-air, marketing division, for USA. As such, she was responsible for managing a multi-million dollar production budget and planning the physical production of all promotional materials created by and for the network's on-air promotions, off-air advertising, online and consumer promotions. This included brand and image campaigns, TV and radio promos, film and video shoots, trade and consumer print advertising, gallery and episodic photography and press kits for all marketing, publicity and ad sales divisions. During her tenure at USA, Schron has worked on the promos for such shows as BURN NOTICE, ROYAL PAINS, WHITE COLLAR and COVERT AFFAIRS, the network's latest hit original series, to name a few.

A graduate of St. Francis College with a B.A. in Communications, Schron began her career in operations before segueing into marketing. After a stint at Lifetime Television, she joined the marketing division for SyFy. As associate producer, she produced promos for shows such as "Crossing Over with John Edward" (2001), Steven Spielberg's "Taken" (2002) and "Children of Dune" (2003), among others, and was also involved in SyFy's rebranding. She continued to rise through the ranks and was ultimately promoted to project manager, on-air for the marketing division. In this capacity she managed over 500 marketing and promotional initiatives each year for on-air, publicity, consumer promotions, ad sales, interactive and SCI FI Magazine.

Schron also is an active member of the GE Women's Network, Executive Moms and the TV Diva Network Alliance.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2010]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/23/18 - 02:02 PM]
Hulu's "Harlots" Will Be Heating Up the Summer
The critically acclaimed, salacious series returns with a bang on Wednesday, July 11 with two episodes, with subsequent installments releasing weekly.

[04/23/18 - 02:01 PM]
The Academy and ABC Announce Key Dates for 91st Oscars(R) - "The Oscars" Airs Live, Sunday, Feb. 24, 2019, on ABC
Nominations will be announced on Tuesday, January 22.

[04/23/18 - 01:38 PM]
Award-Winning Journalist Gretchen Carlson Returns to Television with Overall Deal at A+E Networks
First up: "The Brave with Gretchen Carlson," which will focus on how Gretchen's courageous actions to confront the scourge of sexual harassment in the workplace has served as a catalyst for so many other women to say #MeToo.

[04/23/18 - 01:08 PM]
Martha Stewart Joins Food Network as Newest "Chopped" Judge
Joining host Ted Allen, and series regulars Maneet Chauhan, Scott Conant, Amanda Freitag, Alex Guarnaschelli, Marc Murphy, Marcus Samuelsson, Chris Santos and Geoffrey Zakarian, Martha will bring her culinary expertise to the judges' table.

[04/23/18 - 11:31 AM]
Logo to Exclusively Air Eurovision Song Contest Grand Finale in the U.S. for Third Consecutive Year
"Logo is thankful to once again partner with the EBU as the exclusive U.S. broadcaster for the global phenomenon that is the Eurovision Song Contest," said Pamela Post.

[04/23/18 - 11:08 AM]
Couples Still Fighting for a Fairy Tale Ending on a New Season of TLC's "90 Day Fiance: Happily Ever After?"
Nine two-hour episodes will end with a two-part Tell All where we'll hear from the couples on everything that went down this season.

[04/23/18 - 11:08 AM]
Oxygen Media Renews "Cold Justice" and "Criminal Confessions" from Executive Producer Dick Wolf
Both series are in pre-production and are set to return in 2018.

[04/23/18 - 11:01 AM]
"Fast & Furious" Races Onto Netflix as Part of Expanded Relationship with DreamWorks Animation Television
In the series, teenager Tony Toretto follows in the footsteps of his cousin Dom when he and his friends are recruited by a government agency to infiltrate an elite racing league serving as a front for a nefarious crime organization bent on world domination.

[04/23/18 - 09:31 AM]
Viola Davis and Julius Tennon's Documentary Series, "The Last Defense," to Premiere Tuesday, June 12, on ABC
The seven-episode docu-series explores and exposes flaws in the American justice system through emotional, in-depth examinations of the death row cases of Darlie Routier and Julius Jones.

[04/23/18 - 09:01 AM]
Video: Netflix Debuts Trailer for "The Rain"
In Netflix's post-apocalyptic YA thriller, two Danish siblings emerge from the safety of their bunker six years after a brutal virus carried by the rain wipes out almost all humans in Scandinavia.

[04/23/18 - 09:00 AM]
CBS All Access Launches in Canada
CBS All Access is available beginning today in Canada at cbsallaccess.ca, on iOS and Android mobile and tablet devices, and on Apple TV and Chromecast.

[04/23/18 - 08:48 AM]
TBS Renews Ratings Juggernaut "The Last O.G." for a Second Season and Critically Acclaimed "Search Party" for a Third Season
Plus: "Search Party" executive producers Sarah-Violet Bliss and Charles Rogers, who created the series with executive producer Michael Showalter, have inked an overall deal with TBS.

[04/23/18 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Reclaim Demo Crown
The Alphabet tops the night among adults 18-49 while CBS is the most-watched network.

[04/23/18 - 08:15 AM]
Start Your Engines for an All-New Season of Discovery Channel's "Street Outlaws"
Look for a special two-hour premiere on Monday, May 28 at 8:00/7:00c.

[04/23/18 - 07:31 AM]
Video: A Boy and His... Robot? Netflix's "Lost in Space" Reimagines the Classic Friendship
Will Robinson and the Robot form an unexpected, unbreakable bond that could mean the difference between life and death for the Robinsons.