or


[09/14/10 - 09:14 AM]
Sandra Schron Elevated to Vice President, Production for USA Network, Sleuth and Universal Hd
Formerly director of production on-air, Schron will continue to oversee project management and production of all promotional materials.

[via press release from USA]

SANDRA SCHRON ELEVATED TO VICE PRESIDENT, PRODUCTION FOR USA NETWORK, SLEUTH AND UNIVERSAL HD

NEW YORK, NEW YORK - September 14, 2010 - Sandra Schron has been promoted to vice president, production, for USA Network, Sleuth and Universal HD, it was announced today by Chris McCumber, executive vice president of marketing, digital and brand strategy, to whom Schron reports. Schron is based in NY.

"Throughout her tenure with the network, Sandra has proven herself to be a vital leader of the production team and has been instrumental in the flawless execution and delivery of our marketing materials," McCumber said.

Formerly director of production on-air, Schron will continue to oversee project management and production of all promotional materials created for on-air promotion, off-air advertising, online and consumer promotions and has the added responsibility of oversight for Sleuth and Universal HD.

Schron has been a key player on the USA marketing team, which in recent years has won a D&AD award, One Show Award and numerous Promax and BDA awards. Most recently, USA was named a finalist for a Beacon Award from the Association of Cable Communicators (ACC) for the work Schron and her team did on the Characters Unite PSAs.

In 2006, Schron was elevated to director of production on-air, marketing division, for USA. As such, she was responsible for managing a multi-million dollar production budget and planning the physical production of all promotional materials created by and for the network's on-air promotions, off-air advertising, online and consumer promotions. This included brand and image campaigns, TV and radio promos, film and video shoots, trade and consumer print advertising, gallery and episodic photography and press kits for all marketing, publicity and ad sales divisions. During her tenure at USA, Schron has worked on the promos for such shows as BURN NOTICE, ROYAL PAINS, WHITE COLLAR and COVERT AFFAIRS, the network's latest hit original series, to name a few.

A graduate of St. Francis College with a B.A. in Communications, Schron began her career in operations before segueing into marketing. After a stint at Lifetime Television, she joined the marketing division for SyFy. As associate producer, she produced promos for shows such as "Crossing Over with John Edward" (2001), Steven Spielberg's "Taken" (2002) and "Children of Dune" (2003), among others, and was also involved in SyFy's rebranding. She continued to rise through the ranks and was ultimately promoted to project manager, on-air for the marketing division. In this capacity she managed over 500 marketing and promotional initiatives each year for on-air, publicity, consumer promotions, ad sales, interactive and SCI FI Magazine.

Schron also is an active member of the GE Women's Network, Executive Moms and the TV Diva Network Alliance.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2010]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/22/14 - 04:00 PM]
New Primetime Special "Sofia the First: The Curse of Princess Ivy" to Premiere Sunday, November 23 on Disney Channel
The high-stakes adventure features a special appearance by Rapunzel, voiced by Mandy Moore, who reprises her role from Disney's "Tangled."

[10/22/14 - 03:19 PM]
Bravo Media Renews "Below Deck" for Third Season as Finale Earns Highest-Rated Episode of the Season with Over 1.4 Million Total Viewers
Plus: look for "The Crew Tells All" next Tuesday, October 28 and a reunion special the following Tuesday, November 4.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 01:37 PM]
Lifetime Greenlights Limited Series "Lizzie Borden: The Fall River Chronicles"
Christina Ricci will reprise her haunting role as the notorious murder suspect she portrayed in the network's hit original movie "Lizzie Borden Took An Ax."

[10/22/14 - 01:14 PM]
Sneak Play of "Becoming," from LeBron James' Springhill Production Company and ESPN Films, Added at 5:30 P.M. Sunday, October 26 on Disney XD
It will also be presented in the previously announced 8:00 p.m. timeslot on Disney XD and on Friday, November 7 (7:00 p.m., ET/4:00 p.m., PT) on ESPN.

[10/22/14 - 12:44 PM]
Animal Planet's "Finding Bigfoot" Returns with Search for World's Largest Sasquatch
On Sunday, November 9, the series returns with a special two-hour episode that takes Bigfoot Field Research Organization (BFRO) president Matt Moneymaker, researchers James "Bobo" Fay and Cliff Barackman and skeptical scientist Ranae Holland off to the wilds of Alaska.

[10/22/14 - 11:31 AM]
Syfy's Hit Competition Series "Face Off" to Return for Eighth Season January 13 at 9PM
In a twist on the show's traditional format, three former champions, Rayce Bird (Season 2), Anthony Kosar (Season 4) and Laura Tyler (Season 5), will return in the premiere and select teams of five new artists who they will coach throughout the season.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 11:05 AM]
Comedy Icon Steve Coogan to Star in "Happyish" on Showtime(R)
He'll succeed the late Philip Seymour Hoffman in the project, a comedic, soul-searching examination of our pursuit of happiness, a pursuit that might just be the very thing causing our unhappiness in the first place.

[10/22/14 - 11:04 AM]
Discovery Family Channel to Premiere the Third Season of Hasbro Studios' Popular Animated Series "Transformers Rescue Bots," November 1
The season three premiere of "Transformers Rescue Bots" returns with the episode "Land Before Prime," where Optimus Prime is forced to embrace his primal side when the Rescue Bots discover a mysterious island filled with dinosaurs.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 10:49 AM]
First-Ever LEGO(R) Batman Television Special, "LEGO DC Comics: Batman: Be-Leaguered," Premieres October 27 on Cartoon Network
Produced by Warner Bros. Animation, this powerhouse partnership between the LEGO Group and DC Entertainment is a funny, lighthearted tale new to the DC Comics universe.

[10/22/14 - 10:42 AM]
"CMA Country Christmas" Adds Performances by Alan Jackson, and Brad Paisley with Rock Legend Steven Tyler
Artists previously announced include Dan + Shay, Brett Eldredge, Sara Evans, Lucy Hale, Hunter Hayes, Little Big Town, Idina Menzel, Nettles, LeAnn Rimes, Michael W. Smith, and Carrie Underwood.

[10/22/14 - 10:41 AM]
Inspired by the Success of "Shark Tank" ABC Announces the Launch of "Beyond the Tank"
"Beyond the Tank" will feature a look back at past "Shark Tank" pitches and deals to examine the highs and lows that can come from an appearance in the tank.

[10/22/14 - 10:31 AM]
TNT Greenlights "Cold Justice" Spinoff
Rather than tackling homicides, however, the new series will focus on sex crimes.