or


[09/16/10 - 08:24 AM]
Disney/ABC Television Group and Nielsen Team to Create Innovative Ipad Application for Upcoming Primetime Drama "My Generation"
The application allows mobile apps to automatically detect and synchronize with TV programming using audio watermarks.

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP AND NIELSEN TEAM TO CREATE INNOVATIVE iPAD APPLICATION FOR UPCOMING PRIMETIME DRAMA "MY GENERATION"

First App Built on Nielsen's Media-Sync Platform - Using Audio Watermarks to Synchronize Mobile Devices to TV Programming

Disney/ABC Television Group and The Nielsen Company today announced the debut of ABC's My Generation Sync iPad App on the App Store, a first-of-its-kind app that enhances the experience of watching "My Generation" on TV by providing synchronized interactive content and social media functionality on the iPad.

Released one week in advance of the September 23rd premiere of the new ABC primetime drama, "My Generation," the innovative app is built on Nielsen's Media-Sync Platform which allows mobile apps to automatically detect and synchronize with TV programming using audio watermarks. ABC's "My Generation" Sync app for iPad allows fans of the new ABC series to unlock synchronized content and features, as well as share with other viewers of the program through their social networks.

"In the ever-evolving television landscape, we are constantly looking to create immersive viewing experiences around our shows," says Albert Cheng, executive vice president, digital media, Disney/ABC Television Group. "Together with Nielsen, we've created a sync-to-broadcast app that appeals to both fans and advertisers, and holds an array of possibilities for deeper engagement with our content and our advertisers' brands."

ABC's new "My Generation" Sync App is the latest example of innovation from the Disney/ABC Television Group (DATG), and follows the recently released ABC Family Chatterbox app and The Secret Diary of Ashley Juergens enhanced eBook. DATG was the first to bring full episode video to the iTunes store and just this past April, DATG delivered ad-supported video to iPad via the acclaimed ABC Player App. The app has proven to be a tremendous success with over 900,000 downloads and more than 8 million episodes started. Additionally, DATG launched an ABC News App in July 2010 that has to date been downloaded more than 420,000 times.

iPad users who download ABC's "My Generation" Sync App will be able to automatically synchronize to any episode (live or time-shifted) of the series and access exclusive interactive content produced by ABC as a companion to that specific point in the episode. Companion content will include polls, trivia, behind-the-scenes insights, production details and social networking features. The application will also allow consumers to interact with companion messages from sponsors of "My Generation."

Nielsen's Media-Sync Platform is a complete application development and operations environment that allows TV content producers and broadcasters to deploy sync-to-broadcast mobile apps in a rapid and scalable manner. Media-Sync relies on audio watermarks that are inserted into nearly every TV program in the US to support Nielsen's industry standard TV audience ratings service. While still inaudible to the human ear, the latest generation of watermarks can be detected and decoded through the microphone of mobile devices in a normal living room setting. The Media-Sync Platform is a product of Nielsen's joint venture with Digimarc Corporation, a leading provider of media identification solutions. "The Media-Sync Platform was born out of Nielsen's continuous investment in leading-edge audience measurement technologies and we believe it paves the way to fundamentally change the way consumers interact with TV programs and TV advertisements," says Sid Gorham, Nielsen's EVP, Strategy and Business Development. "We are thrilled to collaborate with the innovative team at Disney/ABC to develop the first Media-Sync app and look forward to a broader industry wide launch in early 2011."

Premiering Thursday, September 23, (8:00-9:00 p.m. ET/PT), ABC's new scripted drama, "My Generation," follows the personal stories of nine friends. The promises they thought their futures held, as well as how far they've come and just how they got here are all told through the camera of a documentary film crew. "My Generation" stars Michael Stahl David as Steven, Jaime King as Jacqueline, Kelli Garner as Dawn, Keir O'Donnell as Kenneth, Mehcad Brooks as Rolly, Julian Morris as Anders, Daniella Alonso as Brenda, Anne Son as Caroline, Sebastian Sozzi as Falcon and Elizabeth Keener as the filmmaker. Based on a Swedish format entitled "On God's Highway," "My Generation" was created and written by Noah Hawley ("The Unusuals," "Bones"), who is also an executive producer along with Warren Littlefield, Henrik Bastin, Peter Magnusson and Martin Persson. Craig Gillespie directed the pilot. The project is from ABC Studios.

ABC's My Generation Sync App is available from the App Store on iPad or at www.itunes.com/appstore/. For a video demo of ABC's "My Generation" Sync app, visit http:// abc.go.com/shows/my-generation/ipad.

About Disney/ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, including the ABC Television Network, ABC Studios, Disney Channels Worldwide, ABC Family and SOAPnet, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney Network, Hyperion publishing, and the Company's equity interest in A&E Television Networks round out the Group's portfolio of media businesses.

About The Nielsen Company

The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.

About DIGIMARC

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing, and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information, please visit www.digimarc.com.





  [september 2010]  
S
M
T
W
T
F
S
   


· MY GENERATION (ABC)





[05/06/16 - 11:21 AM]
Video: Showtime(R) Releases Official Trailer For Its Hit Drama "Ray Donovan"
The season will premiere on Sunday, June 26 at 9:00/8:00c on-air, on demand and over the internet.

[05/06/16 - 10:58 AM]
Tim Matheson and Cynthia Nixon Set to Star in National Geographic Channel's Two-Hour Scripted Movie "Killing Reagan"
The director will be Rod Lurie, a self-professed political junkie, with a script written by Eric Simonson, an Academy Award winner for Best Documentary, Short Subject.

[05/06/16 - 10:32 AM]
USA Network's Hit Drama "Suits" Returns for Season 6 Wednesday, July 13 at 9/8c
The Universal Cable Productions series will be the lead-in to the previously announced second season of the Golden Globe(R) award-winning series "Mr. Robot."

[05/06/16 - 10:00 AM]
CBS Renews "Criminal Minds" for the 2016-2017 Season
In its 11th season, the series is a top 10 drama in viewers, adults 18-49 and adults 25-54.

[05/06/16 - 07:00 AM]
Multi-Platinum Recording Artists Fifth Harmony to Perform Their Smash Hit "Work from Home" at the "2016 Billboard Music Awards" on ABC
Fifth Harmony join previously announced musical performers Justin Bieber, Celine Dion, DNCE, The Go-Go's, Demi Lovato, Shawn Mendes, P!nk, Britney Spears and collaborations with Nick Jonas and Tove Lo.

[05/05/16 - 03:52 PM]
Just in Time for Mother's Day BET Networks Announces More Casting News for Its "New Edition: The Movie" Miniseries
La La Anthony, Yvette Nicole Brown, Monica Calhoun, Lisa Nicole Carson and Sandi McCree are among the latest additions.

[05/05/16 - 03:07 PM]
CBS Moves Up "New I Love Lucy Superstar Special" to Friday, May 20
The network's latest newly-colorized special was originally slated for Sunday, May 22 at 8:00/7:00c.

[05/05/16 - 02:44 PM]
BBC America's First Major Natural History Co-Production "The Hunt" Premieres Sunday, July 3
Narrated by famed naturalist Sir David Attenborough, the new series comes from multi-Emmy(R)-winning executive producer Alastair Fothergill and series producer Huw Cordey.

[05/05/16 - 01:15 PM]
Eden Brolin Cast in Recurring Role in Freeform's New Original Drama Series "Beyond"
Brolin will recur as Charlie, a cool and confident young woman with a tough exterior, and who has a special gift that gets her into trouble.

[05/05/16 - 12:25 PM]
TV One Honors Memorable Moms with "Love My Momma Month of May"
Highlights include the premiere of its latest original movie, "Chasing Waterfalls."

[05/05/16 - 12:00 PM]
Adam Bernstein to Direct Premiere of Spike's New Scripted Series "The Mist"
From TWC-Dimension Television (TV) based on the classic Stephen King novella, "The Mist" goes into production this summer and airs in 2017.

[05/05/16 - 11:58 AM]
FOX NASCAR Gains Momentum at Talladega
FOX Sports further spins the numbers for Sunday, May 1.

[05/05/16 - 11:25 AM]
Whitney Thore's Hidden Secrets Revealed on Third Season of TLC's "My Big Fat Fabulous Life"
Look for the first of nine new episodes beginning Wednesday, June 8 at 9:00/8:00c.

[05/05/16 - 11:13 AM]
FX Orders New Ryan Murphy Limited Series "Feud"
Today FX has placed an order for Murphy's latest anthology franchise, an eight-episode series that will explore the bouts and blows of epic conflicts.

[05/05/16 - 11:02 AM]
Bravo Media's "Tour Group" Returns on a New Night Beginning Tuesday, May 10 at 10PM ET/PT
The first two episodes of "Tour Group," including the preview special, are available on VOD and at BravoTV.com for viewers to catch up before episode three premieres.