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[09/17/10 - 07:14 AM]
Hollywood Meets Hawaii in a CBS Promotional Campaign for "Hawaii Five-0"
The spot features the USC Trojan Marching Band performing the series' theme song on Waikiki Beach and interacting with stars Grace Park and Daniel Dae Kim. |
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| [via press release from CBS] |
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THIS JUST IN...
...from CBS Marketing Group
"HOLLYWOOD MEETS HAWAII" IN A CBS PROMOTIONAL CAMPAIGN FOR "HAWAII FIVE-0"
"Hawaii Five-0" Stars Daniel Dae Kim and Grace Park
Appear in the Spots, Which Feature the USC Trojan Marching Band
Performing the Series' Iconic Theme Song
An iconic band plays an iconic brand when "Hollywood Meets Hawaii" in CBS's promotional campaign for HAWAII FIVE-0, which features the USC Trojan Marching Band performing the series' theme song on Waikiki Beach and interacting with stars Grace Park and Daniel Dae Kim.
The music video was shot on the band's home field in Los Angeles and also on picturesque Waikiki Beach in Honolulu during the Trojan's Sept. 2 visit to Hawaii for USC's kick-off game of the 2010 college football season against the University of Hawaii Warriors. The video will be presented on-air and online.
Through the years, The Trojan Marching Band has appeared in over 100 movies and television shows and multiple times on the Academy Awards and Grammy Awards. They have visited 17 countries, marched in 16 Rose Parades and traveled to every USC Football game since 1987�a streak of 284 and counting.
HAWAII FIVE-0 is a contemporary take on the classic series about a new elite federalized task force whose mission is to wipe out the crime that washes up on the Islands' sun-drenched beaches. The series premieres Monday, Sept. 20 (10:00-11:00 PM, ET/PT) on the CBS Television Network and stars Alex O'Loughlin as Detective Steve McGarrett, Scott Caan as Detective Danny "Danno" Williams, Daniel Dae Kim as Chin Ho Kelly, and Grace Park as Kono Kalakaua. Peter Lenkov, Alex Kurtzman and Roberto Orci are executive producers for CBS Television Studios.
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[09/02/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 24
"Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.
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[09/02/26 - 12:00 PM]
Judge Judy Gets Candid About Life and Celebrates 30 Years as a TV Icon During "Judge Judy: Unfiltered, Unforgettable," A Primetime Special Airing Tuesday, Sept. 22 on CBS
This groundbreaking special reveals how the last three decades cemented Judy Sheindlin (aka "Judge Judy") as one of television's most iconic personalities.
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[09/02/26 - 11:31 AM]
"Fan Level Midnight: Devoted to The Office" Makes Its Exclusive Streaming Premiere on Peacock September 7
The six-part docuseries explores the enduring legacy, cultural impact and devoted fanbase behind the beloved series through never-before-heard stories, original interviews with cast and creatives including Kathy Bates, Seth Rogen and Andy Buckley, archival interviews and more.
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[09/02/26 - 11:31 AM]
BritBox Announces "Ludwig" Christmas Special Starring David Mitchell and Sir David Suchet
Set in Yorkshire, the 60-minute Christmas episode sees John, Lucy and Henry arrive at a remote Christmas themed hotel for what should have been a much-needed escape, when a sudden blackout turns the festivities into a locked-room murder mystery.
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[09/02/26 - 11:01 AM]
NBC Debuts First Look Images for "Newlyweds"
A later-in-life love story about a free-spirited woman, Jeanie (Téa Leoni), and a buttoned-up professor, James (Tim Daly), who marry impetuously after a whirlwind courtship.
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[09/02/26 - 11:01 AM]
"Hell's Kitchen" Is Serving Up a Fiery New 25th Season This Fall with an Ambitious New Class of Chefs, All Under 25!
Don't miss the season premiere airing Thursday, September 24 at 8:00/7:00c on FOX and next day Hulu.
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[09/02/26 - 10:31 AM]
Video: "The Widower: 'Til Death Do Us Part" - Official Trailer - Netflix
In this documentary, a journalist and a detective uncover the truth about a killer whose charm masked a trail of failed marriages and suspicious deaths.
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[09/02/26 - 10:23 AM]
Video: "Marshals" Season 2 - Official Trailer - CBS
Kayce Dutton is back. "Marshals" returns for Season 2, kicking off CBS Premiere Week, Sunday, October 4.
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[09/02/26 - 10:02 AM]
Shaquille O'Neal, Authentic Brands & TNT Sports' "Dunkman" to Expand in 2027, Introducing Team Competitions, Junior Division & Global Regional Qualifiers Series
The world's first professional dunk league will officially return in 2027, highlighted by an expanded slate of premium events.
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[09/02/26 - 10:00 AM]
Video: Starz Releases Explosive Trailer for "S.W.A.T. Exiles"
The spin-off of the fan favorite, hit series "S.W.A.T.," raises the stakes of the legacy series, introducing a bold new era.
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[09/02/26 - 09:33 AM]
"Pati Jinich Explores Panamericana" Returns For Second Season
The three-part second season continues Jinich's journey, inspired by the Pan-American Highway.
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[09/02/26 - 09:31 AM]
Drew Binsky Brings His Travels to Netflix September 19
Beginning September 19, members can watch a curated collection pulled from Drew's content library, including his latest episode "Entering The World's Narrowest Island (100 Feet Wide)," with new episodes dropping day-and-date alongside Drew's channels.
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[09/02/26 - 09:16 AM]
New Series "Playing with Matches" Pits Undercover Couples Against Each Other
In the upcoming unscripted series, a group of undercover couples from all walks of life will compete in the ultimate game of romantic deception.
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[09/02/26 - 09:01 AM]
Nimesh Patel Makes His Netflix One-Hour Stand-Up Debut with "Buy the Dip"
In this hilarious, no-punches-pulled special, Nimesh takes aim at the absurdity of parenting, the insanity of his Indian family, and the rampant corruption in DC.
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[09/02/26 - 09:01 AM]
Video: "Being Heumann" - Official Teaser - Apple TV
Judy didn't wait for change. She fought to make it happen.
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