HOLLYWOOD TREASURE PREMIERE ON SYFY MOVES TO THURSDAY, OCTOBER 28, 2010

Series Will Feature Appearances by an Eclectic Mix of Stars Including Dawn Wells (Gilligan's Island), Richard Hatch (Battlestar Gallactica), Erin Gray (Buck Rogers, Silver Spoons) and the legendary Stan Lee

NEW YORK - September 24, 2010 - The premiere of Syfy's new reality series Hollywood Treasure will now premiere on Thursday, October 28, 2010 with two back-to-back half-hour episodes at 10:00PM and 10:30PM ET/PT.

Hollywood Treasure is a weekly reality series that delves into the intricate world of showbiz and pop culture memorabilia collecting, including science fiction and fantasy props and costumes. The series follows Joe Maddalena, owner of Profiles in History and the world's largest auctioneer of original movie, television and pop culture collectibles.

Each episode follows Joe and his crew as they travel the globe searching for the most compelling, rare, and sought-after Hollywood memorabilia. Sometimes combing through basements and attics to uncover lost Hollywood treasure, and other times meeting with celebrities to view their personal keepsakes, Joe tracks leads and does whatever it takes to seal the deal for a piece of Hollywood history. From the Wicked Witch of the West hat to the vintage Chitty Chitty Bang Bang car to the original Mary Poppins carpet bag, Maddalena will stop at nothing to hunt down some of Hollywood's most legendary and mythical items. Episodes culminate with Joe presiding over a world-class auction, where all of the collectibles are sold to fans and collectors from around the world.

The series will also feature Joe meeting up with an eclectic mix of Hollywood stars past and present including Dawn Wells (Gilligan's Island), Richard Hatch (Battlestar Gallactica), Erin Gray (Buck Rogers, Silver Spoons) and Stan Lee, the legendary creator of Spider-Man and the X-Men.

Hollywood Treasure is produced by Shevick*Zupon Entertainment. Jerry Shevick, Mark Zupon and Bruce Toms are Executive Producers, and Co-Executive Producer is Steve Longo.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)