NBC.COM ANNOUNCES THE '30 ROCK LIVE SWEEPSTAKES' AS FOUR WINNERS WILL ATTEND LIVE BROADCAST ON OCTOBER 14 IN NEW YORK CITY AND STAY AT GANSEVOORT MEATPACKING NYC

UNIVERSAL CITY, Calif. - September 27, 2010 - NBC.com announced that four lucky winners and their guests will attend the first live broadcast of NBC's "30 Rock" as part of the "30 Rock Live" sweepstakes. Winners will also receive an all-expense paid trip for two to New York City, including round-trip transportation, hotel accommodations at Gansevoort Meatpacking NYC, and dinner for two at the STK restaurant.

Fans can enter the sweepstakes by visiting http://www.nbc.com/30-rock/sweepstakes. Members of NBC.com's new affinity program "Fan It" are able to redeem their points for multiple entries. Those interested can become a Fan It member at http://www.nbc.com/fan-it/.

"30 Rock" fans can surf over to NBC.com for additional "30 Rock Live" features. In addition to streaming both the East and West Coast episodes starting Friday at 5am ET, NBC.com will also have in-character tweets from the "TGS with Tracy Jordan" cast, comparison clips and photos, fun facts and commentary from the official "30 Rock" Twitter account, behind-the-scenes photography, trivia, and much more.

The cast of NBC's Emmy Award-winning comedy series "30 Rock" will perform the special live episode twice from famed Studio 8H in Rockefeller Center on Thursday, October 14 -- first for East Coast viewers from 8:30-9 p.m. (ET), and then again for the West Coast audience from 11:30 p.m.-12 a.m. (ET). Both versions of the episode will later be available on NBC.com.

Applicants can enter now through September 30. The winner will be notified for travel itinerary on October 1 and will fly to New York on October 13.

About Gansevoort Meatpacking NYC:

Leave the bustling streets of Midtown Manhattan behind and enter our new 20- story, luxury urban resort located on the corner of 29th Street and the prestigious Park Avenue South. Downtown cool meets uptown classic in this beautifully designed new building with chic modern interiors and a three-story atrium lobby featuring herringbone granite floors, over-sized aubergine chandeliers and a fireplace. Premium amenities include the highly anticipated tri-level rooftop featuring Plunge Rooftop Bar + Lounge; an expansive sundeck; a signature indoor-outdoor rooftop pool with impressive, unobstructed views of the Empire State Building.